Your Digital Marketing News with MarketingFOMO 🔭 [September 4, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Mastering E.E.A.T: How to Create Content Google Wants
​Jessie Willms, Shelby Blackley
​Jessie and Shelby cover Google's EEAT guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search.

​15 Best AI Content Creation Tools in 2023: Boost Your Content Strategy with Artificial Intelligence
​Hugo Molinaro
In this article, Hugo explores the 15 best AI content creation tools that are set to revolutionize the way we create, optimize, and distribute content.

📣 Ads

Google Fights Back Against Misleading Ads With New Policy
_{Matt G. Southern}
Google introduces "Limited Ads Serving," a policy to enhance ad transparency, build user trust, and curb misleading advertisements.

Using ChatGPT’s Advanced Data Analysis plugin for PPC
_{Jason Tabeling}
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.

X (Twitter) is bringing back political ads
_{Nicola Agius}
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".

TikTok Smart Performance Campaigns: What you should know
_{Andrei Manole}
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.

7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
_{Andrea Cruz}
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.

👍 Social

YouTube Lowers Barriers To Join Partner Program In More Countries
Matt G. Southern
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.

Threads Tests Keyword Search In Australia & New Zealand
Kristi Hines
Discover the latest update to Threads from Instagram, allowing users to search for posts by keyword on the growing social platform.

How to optimize your social media pages for search
Dale Hanstad
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.

YouTube Explains How Shorts Algorithm Works
Matt G. Southern
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.

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💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

Amazon Raises Free Shipping Minimum to $35
Kevin Hurler
Amazon once skyrocketed the price for free shipping to $49 in 2016 before eventually winding it back to $25 in a bid to compete with Walmart.