Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Mastering E.E.A.T: How to Create Content Google Wants
​Jessie Willms, Shelby Blackley
​Jessie and Shelby cover Google's EEAT guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search.

​15 Best AI Content Creation Tools in 2023: Boost Your Content Strategy with Artificial Intelligence
​Hugo Molinaro
In this article, Hugo explores the 15 best AI content creation tools that are set to revolutionize the way we create, optimize, and distribute content.

📣 Ads

Google Fights Back Against Misleading Ads With New Policy
_{Matt G. Southern}
Google introduces "Limited Ads Serving," a policy to enhance ad transparency, build user trust, and curb misleading advertisements.

Using ChatGPT’s Advanced Data Analysis plugin for PPC
_{Jason Tabeling}
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.

X (Twitter) is bringing back political ads
_{Nicola Agius}
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".

TikTok Smart Performance Campaigns: What you should know
_{Andrei Manole}
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.

7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
_{Andrea Cruz}
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.

👍 Social

YouTube Lowers Barriers To Join Partner Program In More Countries
Matt G. Southern
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.

Threads Tests Keyword Search In Australia & New Zealand
Kristi Hines
Discover the latest update to Threads from Instagram, allowing users to search for posts by keyword on the growing social platform.

How to optimize your social media pages for search
Dale Hanstad
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.

YouTube Explains How Shorts Algorithm Works
Matt G. Southern
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.

^[Sponsor]
💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

Amazon Raises Free Shipping Minimum to $35
Kevin Hurler
Amazon once skyrocketed the price for free shipping to $49 in 2016 before eventually winding it back to $25 in a bid to compete with Walmart.

Shopify merchants can soon choose to offer Buy with Prime directly within their Shopify Checkout
Shopify
Amazon will be releasing an app in Shopify’s app ecosystem that will give US-based merchants who use Amazon’s fulfillment network the option to add Buy with Prime into their Shopify Checkout processed by Shopify Payments.

📊 Measurement & Conversions

Performance Benchmarking: Your Blueprint To Success
Jahnelle Pittman-Seaman
Explore the intricacies of performance benchmarking to learn master strategies that can propel your business forward.

GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Preeti Gupta
Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.

How to export GA4 data to Google Sheets for free
Himanshu Sharma
Learn to export GA4 data to Google Sheets for free through this step by step guide, featuring two methods.

Google Cloud: Reimagine data analytics for the era of AI
Google Cloud
Google Cloud is bringing new capabilities to their Data and AI Cloud that can enable your AI lakehouse for simplicity and scale to fast-track transformation.

🤖 SEO

​​​​​Google Search Generative Experience Officially Rolls Out Links To Webpages Within Answers
​Barry Schwartz
“Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages and easily learn more by visiting the sites”. Google's SGE is also now available to be tested in India and Japan.

​​​​​​302 or 310: For Max Page Rank? [Video]
​John Mueller
​Find out what redirect type gives your website maximum PageRank.

​​​​​​Debugging Core Web Vitals with Chrome Devtools [Video]
​Google Search Central
​How can you turn Core Web Vitals metrics into actionable steps? Watch this video from Martin Splitt from Google and learn how Chrome can give you extra insights with Devtools.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Head of Marketing (m/f/d) at Awell

• Marketing Coordinator at Coursedog

• Marketing Analyst at Ridwell

• Vice President of Marketing at Pathlabs

• Principal Product Manager - AI at MessageBird

• PPC Strategist / PPC Manager at Geeky Tech

• Growth Marketer & Communications Manager at Tigersun Media Group

• Senior SEO Manager at Mojo Mortgages

• Marketing Manager at Interlay

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​Marfeel: The Content Intelligence Platform
​Marfeel
​Real time analytics to help you spot opportunities and issues holding your content performance back, with insights to better perform in Google Discover.

​​​​​KeyTrends: Content Marketing tool with Trends Data
​KeyTrends
​Create your content strategy 90% faster with Keytrends' Data Driven AI and Trends Data.

🙋🏻‍♀️ Experts to Follow

​Follow and subscribe to these SEO specialists and Digital Marketers with YouTube channels covering SEO:

• Olga Zarr (X/Twitter, LinkedIn), SEO Consultant and host of the SEOsly YouTube Channel​

• Barry Schwartz (X/Twitter, LinkedIn), CEO of RustyBrick and host of The Search Engine Roundtable YouTube Channel​

• Paul Andre (X/Twitter, LinkedIn), Director, Growth Marketing at Twingate and host of The SEO Video Show YouTube Channel​

• Dr. Marie Haynes (X/Twitter, LinkedIn), SEO Consultant, Owner of Marie Haynes Consulting and host of Dr. Marie Haynes YouTube Channel​

• A special mention goes to Martin Splitt, John Mueller, Daniel Waisberg, and more from the Google Search Central YouTube Channel.

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

^[Giveaway]
🎉 Win one of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

• Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.

• Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

1. Be a MarketingFomo subscriber (which you'll likely be if you're reading this)

2. Refer at least 2 people to subscribe to MarketingFomo from August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 28, 2023 and September 23, 2023.

I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
​
​Start referring MarketingFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website

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