- Your Digital Marketing News with MarketingFOMO 🔭 [September 4, 2023]
Your Digital Marketing News with MarketingFOMO 🔭 [September 4, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO September 4, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
Mastering E.E.A.T: How to Create Content Google Wants
Jessie Willms, Shelby Blackley
Jessie and Shelby cover Google's EEAT guidelines and explain how mastering these pillars can elevate the visibility of publisher content in search.
15 Best AI Content Creation Tools in 2023: Boost Your Content Strategy with Artificial Intelligence
In this article, Hugo explores the 15 best AI content creation tools that are set to revolutionize the way we create, optimize, and distribute content.
Google Fights Back Against Misleading Ads With New Policy
Matt G. Southern
Google introduces "Limited Ads Serving," a policy to enhance ad transparency, build user trust, and curb misleading advertisements.
Using ChatGPT’s Advanced Data Analysis plugin for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
X (Twitter) is bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech".
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
YouTube Lowers Barriers To Join Partner Program In More Countries
Matt G. Southern
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.
Threads Tests Keyword Search In Australia & New Zealand
Discover the latest update to Threads from Instagram, allowing users to search for posts by keyword on the growing social platform.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
YouTube Explains How Shorts Algorithm Works
Matt G. Southern
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.
💡 Organic Traffic Industry Benchmarks
Are you lagging behind the competition?
Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!
Amazon Raises Free Shipping Minimum to $35
Amazon once skyrocketed the price for free shipping to $49 in 2016 before eventually winding it back to $25 in a bid to compete with Walmart.
Shopify merchants can soon choose to offer Buy with Prime directly within their Shopify Checkout
Amazon will be releasing an app in Shopify’s app ecosystem that will give US-based merchants who use Amazon’s fulfillment network the option to add Buy with Prime into their Shopify Checkout processed by Shopify Payments.
📊 Measurement & Conversions
Performance Benchmarking: Your Blueprint To Success
Explore the intricacies of performance benchmarking to learn master strategies that can propel your business forward.
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.
How to export GA4 data to Google Sheets for free
Learn to export GA4 data to Google Sheets for free through this step by step guide, featuring two methods.
Google Cloud: Reimagine data analytics for the era of AI
Google Cloud is bringing new capabilities to their Data and AI Cloud that can enable your AI lakehouse for simplicity and scale to fast-track transformation.
Google Search Generative Experience Officially Rolls Out Links To Webpages Within Answers
“Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages and easily learn more by visiting the sites”. Google's SGE is also now available to be tested in India and Japan.
Debugging Core Web Vitals with Chrome Devtools [Video]
Google Search Central
How can you turn Core Web Vitals metrics into actionable steps? Watch this video from Martin Splitt from Google and learn how Chrome can give you extra insights with Devtools.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Marfeel: The Content Intelligence Platform
Real time analytics to help you spot opportunities and issues holding your content performance back, with insights to better perform in Google Discover.
KeyTrends: Content Marketing tool with Trends Data
Create your content strategy 90% faster with Keytrends' Data Driven AI and Trends Data.
🙋🏻♀️ Experts to Follow
Follow and subscribe to these SEO specialists and Digital Marketers with YouTube channels covering SEO:
A special mention goes to Martin Splitt, John Mueller, Daniel Waisberg, and more from the Google Search Central YouTube Channel.
🎉 Win one of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course
Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!
Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:
Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.
Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!
The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.
How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:
Be a MarketingFomo subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to MarketingFomo from August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.
On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 28, 2023 and September 23, 2023.
I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.
Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
Do you have any questions or doubts? Just let me know by replying to this email.
Start referring MarketingFOMO and participate now!
PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭