Your Digital Marketing News with MarketingFOMO 🔭 [September 18, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​The Three Pillars Of Content Marketing Strategy
​Robert Rose
Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

​​How to Make AI Your Writing Sidekick for Content Marketing
​Tasmin Lofthouse
Tasmin shares actionable tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

​​How publishers can regain traffic and revenue with affiliate marketing
​Adam Riemer
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.

📣 Ads

Google Ads enhanced conversions and first-party data
_{Andrew Wirtz}
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.

Suspended Google Ads advertisers may be required to pass advertiser verification
_{Barry Schwartz}
This policy kicks in on October 10, 2023 and will impact some advertisers.

YouTube Announces AI-Powered Creative Guidance In Google Ads
_{Kristi Hines}
Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns.

Target ROAS in Google Ads: 5 key considerations
_{George Prodanov}
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.

👍 Social

TikTok Shop Officially Launches In The US
Kristi Hines
With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?

17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
Ann Gynn
Given all the changes in the social media landscape recently, how should you update your social media strategy? Does it even need to be changed?

How to Create a Social Media Report [Free Template Included]
Stacey McLachlan
A comprehensive social media report proves the value of your social marketing plan. It shows what you've accomplished, backed up by data.

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💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

Amazon Launches Generative AI Tool To Generate Listing Content
Kristi Hines
Sellers can streamline the product listing process with Amazon's latest generative AI features to generate listing content.

9 Amazon reviews best practices to boost sales and trust
Evan Facinger
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.