Your Digital Marketing News with MarketingFOMO 🔭 [September 18, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO September 18, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
The Three Pillars Of Content Marketing Strategy
Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.
How to Make AI Your Writing Sidekick for Content Marketing
Tasmin shares actionable tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.
How publishers can regain traffic and revenue with affiliate marketing
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.
Google Ads enhanced conversions and first-party data
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
Suspended Google Ads advertisers may be required to pass advertiser verification
This policy kicks in on October 10, 2023 and will impact some advertisers.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns.
Target ROAS in Google Ads: 5 key considerations
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.
TikTok Shop Officially Launches In The US
With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?
17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
Given all the changes in the social media landscape recently, how should you update your social media strategy? Does it even need to be changed?
How to Create a Social Media Report [Free Template Included]
A comprehensive social media report proves the value of your social marketing plan. It shows what you've accomplished, backed up by data.
💡 Organic Traffic Industry Benchmarks
Are you lagging behind the competition?
Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!
Amazon Launches Generative AI Tool To Generate Listing Content
Sellers can streamline the product listing process with Amazon's latest generative AI features to generate listing content.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
6 Types of Ecommerce: Business Models, Marketing, and More
Review models for doing business online and marketing strategies to help build brand awareness and trust as an ecommerce.
📊 Measurement & Conversions
How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?
In this article, you'll learn how to override the user's IP address with a generic IP address from their country. This can be done with the help of a Transformation in server-side Google Tag Manager.
Understanding user behavior: Using web analytics to improve UX
Unlock UX Potential: Harness Web Analytics for Enhanced User Experience on Your Website.
What’s new with the Google helpful content update
Now that Google has released the September 2023 helpful content update, Barry digs in to see what is new in its search documentation and what has changed with the Google helpful content system.
HowTo and FAQ Rich Results Deprecated On Desktop Results As Well
Google Search Central
"As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated."
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Ahrefs SEO Toolbar: Get a handy SEO assistant for your browser
Instant on-page SEO report, broken link checker, redirect tracer, and local search simulator - all in Ahrefs SEO Toolbar for free.
🙋🏻♀️ Experts to Follow
Follow these amazing SEOs who just spoke at BrightonSEO:
🎉 Win one of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course
Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!
Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:
Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.
Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!
The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.
How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:
Be a MarketingFomo subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to MarketingFomo from August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.
On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 28, 2023 and September 23, 2023.
I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.
Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.
Do you have any questions or doubts? Just let me know by replying to this email.
Start referring MarketingFOMO and participate now!
PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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