Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​The Three Pillars Of Content Marketing Strategy
​Robert Rose
Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

​​How to Make AI Your Writing Sidekick for Content Marketing
​Tasmin Lofthouse
Tasmin shares actionable tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

​​How publishers can regain traffic and revenue with affiliate marketing
​Adam Riemer
Here's how better affiliate and content strategies can help media companies recover from lost traffic while boosting profitability.

📣 Ads

Google Ads enhanced conversions and first-party data
_{Andrew Wirtz}
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.

Suspended Google Ads advertisers may be required to pass advertiser verification
_{Barry Schwartz}
This policy kicks in on October 10, 2023 and will impact some advertisers.

YouTube Announces AI-Powered Creative Guidance In Google Ads
_{Kristi Hines}
Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns.

Target ROAS in Google Ads: 5 key considerations
_{George Prodanov}
Learn the key factors to consider when evaluating this Google Ads value-based bidding strategy for your business.

👍 Social

TikTok Shop Officially Launches In The US
Kristi Hines
With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?

17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster
Ann Gynn
Given all the changes in the social media landscape recently, how should you update your social media strategy? Does it even need to be changed?

How to Create a Social Media Report [Free Template Included]
Stacey McLachlan
A comprehensive social media report proves the value of your social marketing plan. It shows what you've accomplished, backed up by data.

^[Sponsor]
💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

Amazon Launches Generative AI Tool To Generate Listing Content
Kristi Hines
Sellers can streamline the product listing process with Amazon's latest generative AI features to generate listing content.

9 Amazon reviews best practices to boost sales and trust
Evan Facinger
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.

Ecommerce marketing next year: 5 ways to set up for success
Becky Simms
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.

6 Types of Ecommerce: Business Models, Marketing, and More
Semrush
Review models for doing business online and marketing strategies to help build brand awareness and trust as an ecommerce.

📊 Measurement & Conversions

How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4?
Simo Ahava
In this article, you'll learn how to override the user's IP address with a generic IP address from their country. This can be done with the help of a Transformation in server-side Google Tag Manager.

Understanding user behavior: Using web analytics to improve UX
Jeffrey Meehan
Unlock UX Potential: Harness Web Analytics for Enhanced User Experience on Your Website.

🤖 SEO

​​​​​​What’s new with the Google helpful content update
​Barry Schwartz
​​Now that Google has released the September 2023 helpful content update, Barry digs in to see what is new in its search documentation and what has changed with the Google helpful content system.

​​​​​​​HowTo and FAQ Rich Results Deprecated On Desktop Results As Well
​Google Search Central
​"As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated."

​​​​​​​A 6-minute process to diagnose E-E-A-T issues
​​Andrew Holland
​In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Andrew explains why.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Sr. Director of Product Marketing at Timescale

• Marketing Program Manager at Designit

• Social Media Manager at Hello Seven

• Digital Marketing Associate at iPullRank

• Marketing Coordinator at Prismatic

• Content Marketing Manager at Aimtal

• Digital Marketing Specialist at nurdsoft

• Marketing Lead at The Arbitrum Foundation

• Growth Marketer & Communications Manager at Tigersun

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Ahrefs SEO Toolbar: Get a handy SEO assistant for your browser
Ahrefs
​Instant on-page SEO report, broken link checker, redirect tracer, and local search simulator - all in Ahrefs SEO Toolbar for free.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEOs who just spoke at BrightonSEO:

• Billie Geena (X/Twitter, LinkedIn), SEO Consultant and Founder at Uptake Agency

• Ruth Everett (X/Twitter, LinkedIn), Senior SEO Testing Consultant at SearchPilot

• Sara Fernández (X/Twitter, LinkedIn), International SEO Consultant

• Petra Kis-Herczegh (X/Twitter, LinkedIn), Freelance SEO Consultant

• Giulia Panozzo (X/Twitter, LinkedIn), Director of Customer Acquisition at StockX

• Maret Reutelingsperger (X/Twitter, LinkedIn), Digital Comms Consultant - SEO, Email and Automation at Mobe Digital​

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

^[Giveaway]
🎉 Win one of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

• Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.

• Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

1. Be a MarketingFomo subscriber (which you'll likely be if you're reading this)

2. Refer at least 2 people to subscribe to MarketingFomo from August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 28, 2023 and September 23, 2023.

I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
​
​Start referring MarketingFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website