Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​E-E-A-T: Making experience and expertise your content advantage
​Nicola Agius
​Learn the fundamentals of E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.

​How To Work With Wikipedia Editors To Successfully Update Your Content
​William Beutler
Follow these tips to work with Wikipedia editors to make changes to your brand-related Wikipedia pages.

📣 Ads

Google Updates Policy On Cryptocurrency Ads
_{Matt G. Southern}
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

Microsoft Advertising Editor expands audiences to all markets
_{Nicola Agius}
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.

A guide to effective PPC projections
_{Laura Schiele}
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.

Google to require disclosures of AI content in political ads
_{Clare Duffy}
Starting in November, Google will require political advertisements to prominently disclose when they feature synthetic content — such as images generated by artificial intelligence.

👍 Social

Survey: 51% of Gen Z women prefer TikTok, not Google, for search
Danny Goodwin
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.

Threads users can now search for posts
Nicola Agius
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

YouTube is going to remove some ad controls for creators
Jay Peters
YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos.

YouTube Adds Shorts Links, Limits Links Elsewhere
Matt G. Southern
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions.

^[Sponsor]
💡 Live webinar | Turning seasonality into an eCommerce advantage

Help your clients drive max profits all year round. Join experts from Klaviyo and ThinkRenegade for smart tactics that help online stores navigate seasonal highs and lows.

In this webinar, we’ll cover:

• eCommerce strategies for managing sales stability

• How to hook new customers and engage existing ones

• Tools for growing before, during, and after the holidays

💸 ECommerce

The 15-Point Ecommerce Checklist: Launch Your Online Store in 2023
Dayna Winter
This ecommerce checklist outlines all the essential tasks to complete for a successful launch of your online store.

7 Top Ecommerce Tools to Scale Your Business
Bergen Palmer
Discover the ultimate ecommerce tools to scale your business. Find out what tools you need, why you need them, and which providers are the best.

📊 Measurement & Conversions

Take the GA4 Education Priority Survey
Google Analytics
GA wants to know what YOU would like to learn more about next as you use GA4. Share your education topic request!

4 Alternatives To Google Tag Manager
Winston Burton
Learn what a tag management solution is and does and what the pros and cons of Google Tag Manager are, then explore 4 alternatives in this guide.

How to use Google Analytics 4: A complete guide
Jake Peterson
Looking to learn Google Analytics 4 for SEO? Here's a comprehensive walk-through with step-by-step instructions and best practices.

🤖 SEO

​​​​​​Google's August 2023 Core Update rollout was completed on September 7
​Google Search Central
​On September 7, Google announced that the August 2023 core update rollout was completed 16 days after starting its release.

​​​​​​​Site Names on Google Search Now Available For All Languages
​Google Search Central
​Site names on Google Search are now available on mobile and desktop in all languages for domains and subdomains but not for subdirectories.

​​​​​​​​Modern link building starter guide
​​Kevin Rowe
​Establish a foundation for your professional growth as a link builder with this comprehensive guide, going through criteria, tactics, steps, and more.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Senior Marketing Manager at Polymer

• Content Marketer at BrandBastion

• Digital Marketing Growth Manager - SEO Manager at Lands' End

• Amazon PPC Specialist / Campaign Manager at Mayan

• Social & Content Manager at Black Crow

• Social Media Manager at Twine

• Content Marketing Manager at Cambium

• Marketing Lead at Nova

• Growth Lead at Siena

• Community and Communications Manager at DataCamp

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​Semrush Social Media Poster - Chrome Extension
​Semrush
Share content on social media with just one click while you browse the web. You can schedule 10 posts for one social profile with the free Semrush account

​​​​Merlin: Chrome AI assistant powered by GPT4
​Merlin
Merlin is a Chrome extension that can answer any complex questions with just Cmd+M. It can also help you write articles, summarize articles, YouTube videos, websites, documents, search the internet, and enhance your Google search.

🙋🏻‍♀️ Experts to Follow

​Follow these new SEO events organizers:

• Sara Moccand-Sayegh (X/Twitter, LinkedIn), from Global SEO Club​

• Ulrika Viberg (X/Twitter, LinkedIn), from Global SEO Club​

• Sarah Chaya Presch (LinkedIn), from Neurodivergents in SEO​

• Jack Chambers-Ward (X/Twitter, LinkedIn), from Neurodivergents in SEO​

• Yagmur Simsek (X/Twitter, LinkedIn), from Search 'n Stuff

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

^[Giveaway]
🎉 Win one of two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

• Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.

• Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

1. Be a MarketingFomo subscriber (which you'll likely be if you're reading this)

2. Refer at least 2 people to subscribe to MarketingFomo from August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 28, 2023 and September 23, 2023.

I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
​
​Start referring MarketingFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website