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  • Your Digital Marketing News with MarketingFOMO 🔭 [September 11, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [September 11, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO September 11, 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​E-E-A-T: Making experience and expertise your content advantage
​Nicola Agius
​Learn the fundamentals of E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.

How To Work With Wikipedia Editors To Successfully Update Your Content
​William Beutler
Follow these tips to work with Wikipedia editors to make changes to your brand-related Wikipedia pages.

📣 Ads

Google Updates Policy On Cryptocurrency Ads
Matt G. Southern
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

Microsoft Advertising Editor expands audiences to all markets
Nicola Agius
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.

A guide to effective PPC projections
Laura Schiele
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.

Google to require disclosures of AI content in political ads
Clare Duffy
Starting in November, Google will require political advertisements to prominently disclose when they feature synthetic content — such as images generated by artificial intelligence.

👍 Social

Survey: 51% of Gen Z women prefer TikTok, not Google, for search
Danny Goodwin
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.

Threads users can now search for posts
Nicola Agius
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

YouTube is going to remove some ad controls for creators
Jay Peters
YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos.

YouTube Adds Shorts Links, Limits Links Elsewhere
Matt G. Southern
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions.

💡 Live webinar | Turning seasonality into an eCommerce advantage

Live webinar | Turning seasonality into an eCommerce advantage

Help your clients drive max profits all year round. Join experts from Klaviyo and ThinkRenegade for smart tactics that help online stores navigate seasonal highs and lows.

In this webinar, we’ll cover:

  • eCommerce strategies for managing sales stability

  • How to hook new customers and engage existing ones

  • Tools for growing before, during, and after the holidays

💸 ECommerce

The 15-Point Ecommerce Checklist: Launch Your Online Store in 2023
Dayna Winter
This ecommerce checklist outlines all the essential tasks to complete for a successful launch of your online store.

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