Your Digital Marketing News with MarketingFOMO 🔭 [September 11, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​E-E-A-T: Making experience and expertise your content advantage
​Nicola Agius
​Learn the fundamentals of E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.

​How To Work With Wikipedia Editors To Successfully Update Your Content
​William Beutler
Follow these tips to work with Wikipedia editors to make changes to your brand-related Wikipedia pages.

📣 Ads

Google Updates Policy On Cryptocurrency Ads
_{Matt G. Southern}
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

Microsoft Advertising Editor expands audiences to all markets
_{Nicola Agius}
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.

A guide to effective PPC projections
_{Laura Schiele}
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.

Google to require disclosures of AI content in political ads
_{Clare Duffy}
Starting in November, Google will require political advertisements to prominently disclose when they feature synthetic content — such as images generated by artificial intelligence.

👍 Social

Survey: 51% of Gen Z women prefer TikTok, not Google, for search
Danny Goodwin
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.

Threads users can now search for posts
Nicola Agius
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.

YouTube is going to remove some ad controls for creators
Jay Peters
YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos.

YouTube Adds Shorts Links, Limits Links Elsewhere
Matt G. Southern
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions.

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💸 ECommerce

The 15-Point Ecommerce Checklist: Launch Your Online Store in 2023
Dayna Winter
This ecommerce checklist outlines all the essential tasks to complete for a successful launch of your online store.