Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

AI-powered content marketing: A startup’s guide to success
^{Victoria Shepherd}
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.

Mastering content quality: The ultimate guide
^{Bruce Clay}
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.

Survey: Only 26% of SMBs are using AI for marketing
^{Danny Goodwin}
While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.

The 2023 State of Content Marketing Report
^{Melanie Broder}
Superpath surveyed 650+ content marketers to report on sentiment, AI, budgets and headcount. Here are the results.

What Is Inbound Marketing? A Guide For Business Owners
^Level343
Learn the essentials of inbound marketing, including core concepts and strategies crucial to growing your online business.

📣 Ads

Google adds search themes to Performance Max
_{Danny Goodwin}
Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.

Microsoft Announces pubCenter For Website Monetization
_{Brooke Osmundson}
Website publishers in the United States can now earn money in a new way with Microsoft pubCenter solution.

Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
_{Barry Schwartz}
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%.

Meta ad revenue fuels blowout Q3, $11.6 billion in profits
_{Constantine von Hoffman}
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.

How to improve PPC campaign performance: A checklist
_{Kevin Rea}
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.

👍 Social

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
_{Kristi Hines}
The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started.

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]
_Semrush
Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.

Social Media Branding: How To Get It Right
_{Annabelle Nyst}
Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

8 surprising social video trends
_{Greg Jarboe}
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.

^[Sponsor]
💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.

That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more.

And you know the best thing? It includes a free template to help you set your content strategy up for success!

💸 ECommerce

Amazon Introduces Generative AI Image Tool For Advertisers
Kristi Hines
Is generative AI the future for digital advertising? Amazon Ads introduces new AI-powered image creation tool to boost ad performance.

TikTok, YouTube, Meta mulling Indonesia ecommerce licences
Reuters
Indonesia's trade ministry banned ecommerce transactions on social media a month ago, saying it sought to protect small and midsize offline merchants and marketplaces, and to ensure users' data was protected.

🤖 SEO

​​​​​​​​Google Now Allows Mixing Structured Data Formats
​​​Roger Montti
​Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats.

​​​​​​​​A Complete Guide To Preventing Keyword Cannibalization
​​​Lazarina Stoy
​Learn how to identify, fix, and prevent cannibalization issues on your site with Lazarina covering all types of cannibalization, associated metrics, and best practices.

​​​​​​​​A Recap of Google Search Central Zurich
​​​Olesia Korobka
​Olesia shares an in-depth summary of Google's recent Search event in Zurich distilling key insights on topics like Shopping, SEO, SafeSearch, web migrations, structured data, and life without cookies.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Director, Growth Marketing at Loop

• Growth Marketing Manager at Stripe

• Technical Content Writer at WonderGear

• Digital Media Manager at PlayVS

• Associate Director, Social at Carat

• Principal Product Marketing Manager at Sanity.io

• Product Marketing Manager at Saleo

• Director of Growth, SEO and SEM at Zen Media

• Growth Marketing Associate at Rhino

• Senior Product Marketing Manager at Higharc

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​Coveragely
Coveragely
The ultimate tool for showcasing SEO and Digital PR metrics from multiple data sources.

​​​​​​Free SEO Audit Template for 2023
Ahrefs
A free-to-download SEO Audit template in multiple formats (Docs, Sheets, Excel, Word, PDF). Covers technical, content, and link optimization for a comprehensive SEO audit.

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing women in SEOs who I had the wonderful opportunity to see at the latest Google Search Central Live in Zurich:

• Olesia Korobka (X/Twitter, LinkedIn), SEO Consultant at Fajela

• Ulrika Viberg (X/Twitter, LinkedIn), CEO and Founder at UNIKORN AB

• Adriana Stein (X/Twitter, LinkedIn), Founder & CEO at AS Marketing

• Maria Amelie White (X/Twitter, LinkedIn), Global Search Lead at Kurt Geiger

• Alizée Baudez (X/Twitter, LinkedIn), Independent SEO Consultant

• Isaline Muelhauser (X/Twitter, LinkedIn), Independent SEO Consultant

• Dawn Anderson (X/Twitter, LinkedIn), SEO Consultant and Managing Director at Bertey

• Sara Moccand-Sayegh (X/Twitter, LinkedIn), SEO Specialist at Liip

• Corina Burri (X/Twitter, LinkedIn), Team Lead Digital Analytics & SEO at Credit Suisse

• Natalie Slater (X/Twitter, LinkedIn), Independent SEO Consultant

• Nadia Mojahed (X/Twitter, LinkedIn), International SEO Consultant at SEO Transformer

• Gabriela Troxler (LinkedIn), Senior SEO Consultant at xeit gmbh

• Dani Leitner (LinkedIn), Search Engine Optimization Consultant at Webrepublic

• Cynthia Campoverde (LinkedIn), SEO & Traffic Generation Specialist at Sisal

• Lizzi Sassman (X/Twitter, LinkedIn), Senior Technical Writer at Google

• Aurora Morales (X/Twitter, LinkedIn), Trust & Safety Global Engagements Manager at Google

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website