Your Digital Marketing News with MarketingFOMO 🔭 [October 30, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO October 30, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
AI-powered content marketing: A startup’s guide to success
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.
Mastering content quality: The ultimate guide
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.
Survey: Only 26% of SMBs are using AI for marketing
While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.
The 2023 State of Content Marketing Report
Superpath surveyed 650+ content marketers to report on sentiment, AI, budgets and headcount. Here are the results.
What Is Inbound Marketing? A Guide For Business Owners
Learn the essentials of inbound marketing, including core concepts and strategies crucial to growing your online business.
Google adds search themes to Performance Max
Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money in a new way with Microsoft pubCenter solution.
Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Constantine von Hoffman
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
How to improve PPC campaign performance: A checklist
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.
HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started.
20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]
Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.
Social Media Branding: How To Get It Right
Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]
Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.
That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more.
And you know the best thing? It includes a free template to help you set your content strategy up for success!
Amazon Introduces Generative AI Image Tool For Advertisers
Is generative AI the future for digital advertising? Amazon Ads introduces new AI-powered image creation tool to boost ad performance.
TikTok, YouTube, Meta mulling Indonesia ecommerce licences
Indonesia's trade ministry banned ecommerce transactions on social media a month ago, saying it sought to protect small and midsize offline merchants and marketplaces, and to ensure users' data was protected.
A Complete Guide To Preventing Keyword Cannibalization
Learn how to identify, fix, and prevent cannibalization issues on your site with Lazarina covering all types of cannibalization, associated metrics, and best practices.
A Recap of Google Search Central Zurich
Olesia shares an in-depth summary of Google's recent Search event in Zurich distilling key insights on topics like Shopping, SEO, SafeSearch, web migrations, structured data, and life without cookies.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Free SEO Audit Template for 2023
A free-to-download SEO Audit template in multiple formats (Docs, Sheets, Excel, Word, PDF). Covers technical, content, and link optimization for a comprehensive SEO audit.
🙋🏻♀️ Experts to Follow
Follow these amazing women in SEOs who I had the wonderful opportunity to see at the latest Google Search Central Live in Zurich:
Gabriela Troxler (LinkedIn), Senior SEO Consultant at xeit gmbh
Dani Leitner (LinkedIn), Search Engine Optimization Consultant at Webrepublic
Cynthia Campoverde (LinkedIn), SEO & Traffic Generation Specialist at Sisal
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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