Your Digital Marketing News with MarketingFOMO 🔭 [October 30, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

AI-powered content marketing: A startup’s guide to success
^{Victoria Shepherd}
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.

Mastering content quality: The ultimate guide
^{Bruce Clay}
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.

Survey: Only 26% of SMBs are using AI for marketing
^{Danny Goodwin}
While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.

The 2023 State of Content Marketing Report
^{Melanie Broder}
Superpath surveyed 650+ content marketers to report on sentiment, AI, budgets and headcount. Here are the results.

What Is Inbound Marketing? A Guide For Business Owners
^Level343
Learn the essentials of inbound marketing, including core concepts and strategies crucial to growing your online business.

📣 Ads

Google adds search themes to Performance Max
_{Danny Goodwin}
Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.

Microsoft Announces pubCenter For Website Monetization
_{Brooke Osmundson}
Website publishers in the United States can now earn money in a new way with Microsoft pubCenter solution.

Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
_{Barry Schwartz}
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%.

Meta ad revenue fuels blowout Q3, $11.6 billion in profits
_{Constantine von Hoffman}
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.

How to improve PPC campaign performance: A checklist
_{Kevin Rea}
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.

👍 Social

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
_{Kristi Hines}
The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started.

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]
_Semrush
Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.

Social Media Branding: How To Get It Right
_{Annabelle Nyst}
Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

8 surprising social video trends
_{Greg Jarboe}
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.

^[Sponsor]
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💸 ECommerce

Amazon Introduces Generative AI Image Tool For Advertisers
Kristi Hines
Is generative AI the future for digital advertising? Amazon Ads introduces new AI-powered image creation tool to boost ad performance.