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  • Your Digital Marketing News with MarketingFOMO 🔭 [October 30, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [October 30, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO October 30, 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

AI-powered content marketing: A startup’s guide to success
Victoria Shepherd
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.

Mastering content quality: The ultimate guide
Bruce Clay
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.

Survey: Only 26% of SMBs are using AI for marketing
Danny Goodwin
While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.

The 2023 State of Content Marketing Report
Melanie Broder
Superpath surveyed 650+ content marketers to report on sentiment, AI, budgets and headcount. Here are the results.

What Is Inbound Marketing? A Guide For Business Owners
Learn the essentials of inbound marketing, including core concepts and strategies crucial to growing your online business.

📣 Ads

Google adds search themes to Performance Max
Danny Goodwin
Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.

Microsoft Announces pubCenter For Website Monetization
Brooke Osmundson
Website publishers in the United States can now earn money in a new way with Microsoft pubCenter solution.

Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
Barry Schwartz
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%.

Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Constantine von Hoffman
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.

How to improve PPC campaign performance: A checklist
Kevin Rea
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.

👍 Social

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation
Kristi Hines
The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started.

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]
Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.

Social Media Branding: How To Get It Right
Annabelle Nyst
Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

8 surprising social video trends
Greg Jarboe
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.

💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.

That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more.

And you know the best thing? It includes a free template to help you set your content strategy up for success!

💸 ECommerce

Amazon Introduces Generative AI Image Tool For Advertisers
Kristi Hines
Is generative AI the future for digital advertising? Amazon Ads introduces new AI-powered image creation tool to boost ad performance.

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