Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The Local Business Content Marketing Guide
^{Miriam Ellis}
Discover the secrets of local content marketing, from research and writing to publication and promotion, to help your local business grow with this guide.

8 Things Technology Startups Need to Do Before Creating Their Content Strategy
^{Daria Gonzalez}
Follow these steps to develop and execute an effective content strategy for a tech startup.

Keyword Marketing: Building Campaigns for SEO and Social Media
^Level343
Learn how keyword marketing works for SEO and social media campaigns, how to fine-tune your phrases, and keep your content alive.

📣 Ads

Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
_{Corey Morris}
Maximize online visibility and budget efficiency by preventing keyword cannibalization in SEO and paid search campaigns.

10 questions to ask before you create a Google Ads account
_{Pauline Jakober}
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.

New: Google Ads Certification Requires You To Record Yourself Taking The Test
_{Barry Schwartz}
Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test.

👍 Social

X is launching two new tiers of Premium subscription
_{Nicola Agius}
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.

As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
_{Egemen Akbas}
Facebook and Instagram parent Meta has signaled intentions to move to a consent-based ad model in Europe.

Is ‘Xexit’ nigh? Elon Musk denies talking about pulling X from the EU, but he may not have a choice
_{David Meyer}
Musk is reportedly frustrated with the EU’s new Digital Services Act—and the outlook for his social media platform in the world’s third-largest economy is not bright.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.

With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
James Hercher
As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. Learn more about them here.

Why Dollar Shave Club cut its homegrown ecommerce system
Chris Wood
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.

🤖 SEO

​​​​​​​Google October 2023 Core Update Rollout is Now Complete
​​​Barry Schwartz
​Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023.

​​​​​​​​Bing Explains SEO For AI Search
​​​​Roger Montti
​Microsoft's Fabrice Canel explains how AI search is different from regular search and what SEOs should do right now.

​The Ultimate Guide to Schema Markup
​​​​​Ryan Jones
​Learn about schema markup with comprehensive Ryan's guide: From the concepts to the importance and the different schema types, how to implement them, as well as some advanced schema markup you can use on your site.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Marketing Strategist at EDDY

• Head Of Online Marketing at Colette Baron-Reid

• Marketing Coordinator at BusPatrol

• Associate Director, Commerce & Retail Media at dentsu

• Director of Brand Partnerships at The Looma Project

• Senior Brand Manager at LanceSoft

• Head of Growth at emc3

• Partner Marketing Manager (Enterprise SEO) at Semrush

• Senior E-Commerce Manager at air up

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Voxel - The Next Level of Keyword Research for SEO Professionals
Voxel
​Voxel aims to simplify the SEO process with a comprehensive and scalable keyword tool.

​​​​​Free SEO Tools For Improved Productivity
SEO Sherpa
​A sitemap extractor, a bulk schema markup checker or an internal link catcher to discover internal linking opportunities. Take a look at SEO Sherpa's free tools.

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing SEOs who have lately published awesomeness covered by SEOFOMO:

• Michael King (X/Twitter, LinkedIn), Founder and CEO at iPullRank and CMO at AIPRM

• Natalia Witczyk (X/Twitter, LinkedIn), CEO & International SEO Consultant at Mosquita Digital

• Nikki Halliwell (X/Twitter, LinkedIn), Technical SEO Specialist at Journey Further

• Gemma Fontané (X/Twitter, LinkedIn), SEO Consultant Co-Founder Orvit Digital

• Ammon Johns (X/Twitter, LinkedIn), Digital Marketing and SEO Consultant

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website