Your Digital Marketing News with MarketingFOMO 🔭 [October 23, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The Local Business Content Marketing Guide
^{Miriam Ellis}
Discover the secrets of local content marketing, from research and writing to publication and promotion, to help your local business grow with this guide.

8 Things Technology Startups Need to Do Before Creating Their Content Strategy
^{Daria Gonzalez}
Follow these steps to develop and execute an effective content strategy for a tech startup.

Keyword Marketing: Building Campaigns for SEO and Social Media
^Level343
Learn how keyword marketing works for SEO and social media campaigns, how to fine-tune your phrases, and keep your content alive.

📣 Ads

Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
_{Corey Morris}
Maximize online visibility and budget efficiency by preventing keyword cannibalization in SEO and paid search campaigns.

10 questions to ask before you create a Google Ads account
_{Pauline Jakober}
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.

New: Google Ads Certification Requires You To Record Yourself Taking The Test
_{Barry Schwartz}
Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test.

👍 Social

X is launching two new tiers of Premium subscription
_{Nicola Agius}
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.

As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
_{Egemen Akbas}
Facebook and Instagram parent Meta has signaled intentions to move to a consent-based ad model in Europe.

Is ‘Xexit’ nigh? Elon Musk denies talking about pulling X from the EU, but he may not have a choice
_{David Meyer}
Musk is reportedly frustrated with the EU’s new Digital Services Act—and the outlook for his social media platform in the world’s third-largest economy is not bright.

^[Sponsor]
💡 Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.

With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
James Hercher
As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. Learn more about them here.