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  • Your Digital Marketing News with MarketingFOMO 🔭 [October 23, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [October 23, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO October 23, 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The Local Business Content Marketing Guide
Miriam Ellis
Discover the secrets of local content marketing, from research and writing to publication and promotion, to help your local business grow with this guide.

8 Things Technology Startups Need to Do Before Creating Their Content Strategy
Daria Gonzalez
Follow these steps to develop and execute an effective content strategy for a tech startup.

Keyword Marketing: Building Campaigns for SEO and Social Media
Learn how keyword marketing works for SEO and social media campaigns, how to fine-tune your phrases, and keep your content alive.

📣 Ads

Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Corey Morris
Maximize online visibility and budget efficiency by preventing keyword cannibalization in SEO and paid search campaigns.

10 questions to ask before you create a Google Ads account
Pauline Jakober
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.

New: Google Ads Certification Requires You To Record Yourself Taking The Test
Barry Schwartz
Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test.

👍 Social

X is launching two new tiers of Premium subscription
Nicola Agius
Elon Musk announced that one option will be more expensive but will block all ads, while the cheaper alternative will still display ads.

As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
Egemen Akbas
Facebook and Instagram parent Meta has signaled intentions to move to a consent-based ad model in Europe.

Is ‘Xexit’ nigh? Elon Musk denies talking about pulling X from the EU, but he may not have a choice
David Meyer
Musk is reportedly frustrated with the EU’s new Digital Services Act—and the outlook for his social media platform in the world’s third-largest economy is not bright.

💡 Introducing the Site-Level SEO Assistant from Wix

Introducing the Site-Level SEO Assistant from Wix

Wix is making it easier for you to identify issues holding your site back on search. The Site-Level SEO Assistant generates automated SEO audits with prioritized actions, so you know exactly what to tackle first.

This tool also analyzes overall SEO health and provides tailored recommendations to help you stay on top of it—efficiently.

With this feature, you can check tasks off as you complete them, so you’ve always got an up-to-date view of your progress.

💸 ECommerce

Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
James Hercher
As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line. Learn more about them here.

Why Dollar Shave Club cut its homegrown ecommerce system
Chris Wood
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.


Google October 2023 Core Update Rollout is Now Complete
​​​Barry Schwartz
​Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023.

​Bing Explains SEO For AI Search
​​​​Roger Montti
​Microsoft's Fabrice Canel explains how AI search is different from regular search and what SEOs should do right now.

​The Ultimate Guide to Schema Markup
​​​​​Ryan Jones
​Learn about schema markup with comprehensive Ryan's guide: From the concepts to the importance and the different schema types, how to implement them, as well as some advanced schema markup you can use on your site.

💼 Digital Marketing Jobs

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

Voxel - The Next Level of Keyword Research for SEO Professionals
​Voxel aims to simplify the SEO process with a comprehensive and scalable keyword tool.

Free SEO Tools For Improved Productivity
SEO Sherpa
​A sitemap extractor, a bulk schema markup checker or an internal link catcher to discover internal linking opportunities. Take a look at SEO Sherpa's free tools.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEOs who have lately published awesomeness covered by SEOFOMO:

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis - SEO Consultant

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website

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