Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​5 behavioral strategies to make your content more engaging
​Becky Simms
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.

​​Google Trends: How To Use It For SEO & Content Marketing
​Roger Montti
Google Trends offers insights into how users search, in this guide Roger covers advanced methods to leverage Google Trends for SEO and content planning.

​​How a Dash of Familiarity Makes Controversial Content More Palatable
​Robert Rose
Get the right kind of attention for your controversial content by imbuing it with familiarity, consensus, and a little surprise. Here’s how.

📣 Ads

Is your brand guilty of greenwashing in your Google Ads?
_{Matt Tutt}
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.

Google Demand Gen campaigns: Migration and best practices
_{Menachem Ani}
Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing.

Microsoft Advertising Releases Holiday Season Marketing Guide
_{Matt G. Southern}
Microsoft Advertising's new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

How the Google antitrust lawsuit can impact advertisers
_{Joseph Kerschbaum}
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.

👍 Social

Meta rolls out new features for Facebook and Instagram Reels ads
_{Nicola Agius}
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.

X rolls out new ad format that can't be reported, blocked
_{Matt Binder}
The new ads also don't disclose who the advertiser is or that they are even ads.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
_{Matt G. Southern}
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

^[Sponsor]
💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.

That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more.

And you know the best thing? It includes a free template to help you set your content strategy up for success!

💸 ECommerce

5 reasons Amazon Ads is better than Google Ads for ecommerce
Mark Meyerson
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.

eBay's first chief AI officer is building AI tools to change how people shop online, saying the AI 'paradigm shift' will happen in 3 phases
Madeline Stone
Shopify and eBay are building AI tools meant to empower online sellers. The AI boss at eBay said he thought AI would transform e-commerce in phases.

🤖 SEO

​​​​​​​Google Search officially stops indented results
​​​Barry Schwartz
​Google's Search Liaison confirmed Google stopped indenting search results a "few weeks ago".

​​​​​​​​SGE Update: Ability to generate imagery with AI or create the first draft of something you need to write
​​​​​Hema Budaraju
​"We’re testing new ways to get more done as you’re searching — like creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point."

​​​​​​​How to prepare for Google SGE: Actionable tips for SEO success
​​​​Philipp Götza
​Curious how Search Generative Experience will impact your organic traffic? Here’s what we know – and don't know – so far, and how to prepare.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• eCommerce Manager at WIDE

• Sr. Social Media Content Specialist at Otter Products

• Senior SEO Manager at Workshop Digital

• Social Media Marketing Specialist at KONA Flower & Coffee

• (Senior) SEO Analyst at RevenueWell

• Senior Community Manager at Uplify

• Marketing Manager at Fast Lane

• SEM Analyst Europe (M/F/D) at Avantor

• Content Curator, South Asia (Contract) at Reddit

• Email Marketing Specialist at Change.org

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​Entity Checker
InLinks
​Check how Google indexes the entities embedded in your Website content.

​​​​​Voxel: next level of keyword research
Voxel
Scale up your keyword research, insights and content work and get rid of tedious Vlookups.

🙋🏻‍♀️ Experts to Follow

​Follow these amazing SEOs who are also company founders:

• Suganthan Mohanadasan (X/Twitter, LinkedIn), Co-founder and Product Lead of Keyword Insights

• Dixon Jones (X/Twitter, LinkedIn), CEO of InLinks

• Alexandra Tachalova (X/Twitter, LinkedIn), CEO of InLinks

• Bibi Raven (X/Twitter, LinkedIn), Founder of BibiBuzz

• Gabriella Sannino (X/Twitter, LinkedIn), Managing Partner Level343

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website