Your Digital Marketing News with MarketingFOMO 🔭 [October 16, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​5 behavioral strategies to make your content more engaging
​Becky Simms
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.

​​Google Trends: How To Use It For SEO & Content Marketing
​Roger Montti
Google Trends offers insights into how users search, in this guide Roger covers advanced methods to leverage Google Trends for SEO and content planning.

​​How a Dash of Familiarity Makes Controversial Content More Palatable
​Robert Rose
Get the right kind of attention for your controversial content by imbuing it with familiarity, consensus, and a little surprise. Here’s how.

📣 Ads

Is your brand guilty of greenwashing in your Google Ads?
_{Matt Tutt}
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.

Google Demand Gen campaigns: Migration and best practices
_{Menachem Ani}
Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing.

Microsoft Advertising Releases Holiday Season Marketing Guide
_{Matt G. Southern}
Microsoft Advertising's new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

How the Google antitrust lawsuit can impact advertisers
_{Joseph Kerschbaum}
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.

👍 Social

Meta rolls out new features for Facebook and Instagram Reels ads
_{Nicola Agius}
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.

X rolls out new ad format that can't be reported, blocked
_{Matt Binder}
The new ads also don't disclose who the advertiser is or that they are even ads.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
_{Matt G. Southern}
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

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💸 ECommerce

5 reasons Amazon Ads is better than Google Ads for ecommerce
Mark Meyerson
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.