Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​AI for SEO content creation: 5 real-world examples
^{​​Luca Tagliaferro}
​LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.

​3 Questions About AI in Content: What? So What? Now What?
^{Robert Rose}
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help.

​How to Do a Content Gap Analysis [With Template]
^{Despina Gavoyannis}
Follow this in-depth, step-by-step guide for doing competitive content gap analysis for SEO. Easy gap analysis template included.

📣 Ads

13 Display Ad Best Practices for Visibility & Performance
_{Semrush Team}
Learn proven strategies for creating display ads that drive maximum results with this comprehensive guide.

Google Performance Max: Everything You Need To Know
_{Brooke Osmundson}
Unlock the power of Performance Max campaigns in PPC. Learn to set up and manage them effectively, and test their suitability for your brand's success.

Microsoft Advertising Shares Holiday Season Marketing Playbook
_{Kristi Hines}
Explore insights from Microsoft Advertising on how to boost holiday sales with its complimentary 30-page Festive Holiday Marketing Playbook.

Google Ads is updating Location asset requirements
_{Nicola Agius}
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.

👍 Social

YouTube is deliberately ‘suboptimal’ for people using ad blockers
_{Nicola Agius}
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.

Guide: Social Media Marketing for Small Businesses
_{Tobi O Jenike}
Maximize social media for your small business! This complete guide offers expert tips to boost social media presence for business success.

How to Find, Use, and Create Instagram Reel Templates
_{Hannah Macready}
Instagram Reels templates eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips.

^[Sponsor]
💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you. Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

💸 Ecommerce

They did it again! Shopify merchants break Black Friday record with $4.1 billion in sales
^Shopify
Shopify merchants set a Black Friday record with a combined $4.1 billion in sales, a strong start to the biggest holiday shopping weekend of the year.

Temu Is Burning Cash to Challenge Shein and Amazon on Black Friday
^{Tracy Wen Liu}
Reports show Temu is growing faster than even its owners expected, but it’s still losing money and straining its logistics as it tries to compete with Shein, TikTok, and Amazon.

Amazon Launches ‘AI Ready’ With 8 Free AI Courses
^{Kristi Hines}
Explore Amazon's "AI Ready" program with eight free AI and generative AI courses for business professionals and non-technical audiences.

8 B2B Ecommerce Marketing Strategies to Boost Your Sales
^{Aida Knezevic}
Explore 8 B2B ecommerce marketing strategies that will help you improve brand awareness and drive sales.

🤖 SEO

Google’s Algorithms Uncovered: How the Search Engine Works According to Leaked Documents
​​​​​​Natzir Turrado
​Following the recent leak of documents in an antitrust lawsuit against Google, we have a unique opportunity to explore Google’s algorithms. Natzir analyzed them and shares the top insights in this comprehensive guide.

​Google Search Console experience and enhancement bug Identified and Fixed
​​​​​​​Barry Schwartz
​Many SEOs noticed a drop in the valid or “good” reported URLs in Search Console experience and enhancement reports. Google fixed the issue on Thanksgiving, Thursday, November 23rd.

​The Best SEO Black Friday and Cyber Monday Deals This Year
​​​​​​​SEOFOMO
Looking for the top SEO products or services Black Friday or Cyber Monday deals? Take a look at the comprehensive list of Black Friday SEO deals featured in the SEOFOMO hub. ​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Marketing Insights Researcher at Coinbase

• Vice President Marketing at Zoomin

• Traffic Manager (hybrid) at Honeywell

• Senior Lead GTM Analytics (d/m/f) at Personio

• Salesforce Digital Marketer at IBM

• Spanish Marketing Automation Manager at HubSpot

• Senior Growth marketer for CXL

• SEO Group Manager at Miro

• Online Marketer at iBuyFlowers.com

• Head of Content at eVisions Advertising

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​Niche Finder: Keyword Research Tool
Niche Finder
​Niche Finder is an All-in-one SEO tool for in-depth market research, keyword discovery, and competitor analysis. With a user-friendly interface, it simplifies the complex process of uncovering profitable niches.

​​​​​​​​​​ContentShake AI
Semrush
​Use ContentShake AI to power your business expertise with AI and data to create unique, engaging content at scale. Try now for free.

🙋🏻‍♀️ Experts to Follow

​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• Bengü Sarıca Dinçer (X/Twitter, LinkedIn), Search Engine Optimization Team Lead at Popupsmart

• Mordy Oberstein (X/Twitter, LinkedIn), Head of SEO Brand at Wix

• Aoife McIlraith (X/Twitter, LinkedIn), Managing Director at Luminosity Digital

• Militsa Koleva (X/Twitter, LinkedIn), Digital Content Editor (Faculty SEO Team) at Newcastle University

• James Miller (X/Twitter, LinkedIn), Senior SEO Analyst at Re:Signal

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website