Your Digital Marketing News with MarketingFOMO 🔭 [Nov 27, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​AI for SEO content creation: 5 real-world examples
^{​​Luca Tagliaferro}
​LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.

​3 Questions About AI in Content: What? So What? Now What?
^{Robert Rose}
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help.

​How to Do a Content Gap Analysis [With Template]
^{Despina Gavoyannis}
Follow this in-depth, step-by-step guide for doing competitive content gap analysis for SEO. Easy gap analysis template included.

📣 Ads

13 Display Ad Best Practices for Visibility & Performance
_{Semrush Team}
Learn proven strategies for creating display ads that drive maximum results with this comprehensive guide.

Google Performance Max: Everything You Need To Know
_{Brooke Osmundson}
Unlock the power of Performance Max campaigns in PPC. Learn to set up and manage them effectively, and test their suitability for your brand's success.

Microsoft Advertising Shares Holiday Season Marketing Playbook
_{Kristi Hines}
Explore insights from Microsoft Advertising on how to boost holiday sales with its complimentary 30-page Festive Holiday Marketing Playbook.

Google Ads is updating Location asset requirements
_{Nicola Agius}
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly.

👍 Social

YouTube is deliberately ‘suboptimal’ for people using ad blockers
_{Nicola Agius}
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.

Guide: Social Media Marketing for Small Businesses
_{Tobi O Jenike}
Maximize social media for your small business! This complete guide offers expert tips to boost social media presence for business success.

How to Find, Use, and Create Instagram Reel Templates
_{Hannah Macready}
Instagram Reels templates eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips.

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💸 Ecommerce

They did it again! Shopify merchants break Black Friday record with $4.1 billion in sales
^Shopify
Shopify merchants set a Black Friday record with a combined $4.1 billion in sales, a strong start to the biggest holiday shopping weekend of the year.

Temu Is Burning Cash to Challenge Shein and Amazon on Black Friday
^{Tracy Wen Liu}
Reports show Temu is growing faster than even its owners expected, but it’s still losing money and straining its logistics as it tries to compete with Shein, TikTok, and Amazon.