Your Digital Marketing News with MarketingFOMO 🔭 [Nov 20, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO November 20, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
9 Content Marketing Metrics To Measure Your Strategy’s ROI
Tracking the ROI of your content marketing strategy is tricky, so here are a few metrics you should track to gauge performance.
Google pays Apple 36 percent of search advertising revenues from Safari
It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari.
Apple, Disney among brands reportedly pulling ads from X amid growing antisemitic content backlash
IBM previously suspended its ads, citing concerns about hate speech.
TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok
How does Gen Z’s reliance on TikTok for search and information inform marketing for all ages?
Is Social Media Dying? What That Could Mean for Marketers
The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.
Can AI Make Social Media Less Toxic? A Chatbot Study Shows Promise
Matt G. Southern
Can AI help foster healthier social media interactions? Here's what researchers found after studying the interaction of 500 chatbots.
💡 Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows
Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voice—all from the SEO Panel.
Apple ‘quietly asked Amazon to block competitor ads on its product pages’
Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
How Shopify’s Celebrity Partnerships Are Changing E-Commerce
Drake, Bad Bunny, MrBeast and Taylor Swift have been using Shopify stores and the Shopify app to redefine retail.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
Google updates search quality raters guidelines
It had been 11 months since the last update, here is what changed.
16 GPT SEO AI Tools Publicly Available Right Now
Here are sixteen custom GPT AI tools created by SEOs that are freely shared and publicly available right now for you to use.
The Beginner’s Guide To Website Architecture
Learn what website architecture is, why it's important, and practical improvement tips in this beginner's guide by Gabriella.
💼 Digital Marketing Jobs
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That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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