Your Digital Marketing News with MarketingFOMO 🔭 [Nov 20, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​7 Content Examples Worth Savoring on Thanksgiving
^{​Jodi Harris}
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more.

​9 Content Marketing Metrics To Measure Your Strategy’s ROI
^{​Tim Stoddart}
Tracking the ROI of your content marketing strategy is tricky, so here are a few metrics you should track to gauge performance.

​Why Content Marketing Is Important for B2B Brands
^{​Art Allen}
Content marketing is nearly ubiquitous for B2B companies. Discover exactly how a well developed content strategy can benefit your brand.

📣 Ads

Google pays Apple 36 percent of search advertising revenues from Safari
_{Pranav Dixit}
It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari.

Apple, Disney among brands reportedly pulling ads from X amid growing antisemitic content backlash
_{Karissa Bell}
IBM previously suspended its ads, citing concerns about hate speech.

TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion
_{Andrew Hutchinson}
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity.

👍 Social

Meta unveils new AI tools for video asset creation and picture editing
_{Nicola Agius}
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.

How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok
_{Megan Poinski}
How does Gen Z’s reliance on TikTok for search and information inform marketing for all ages?

Is Social Media Dying? What That Could Mean for Marketers
_{Lestraundra Alfred}
The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.

Can AI Make Social Media Less Toxic? A Chatbot Study Shows Promise
_{Matt G. Southern}
Can AI help foster healthier social media interactions? Here's what researchers found after studying the interaction of 500 chatbots.

^[Sponsor]
💡 Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows

Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voice—all from the SEO Panel.

💸 ECommerce

Apple ‘quietly asked Amazon to block competitor ads on its product pages’
^{Nicola Agius}
Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.