Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​7 Content Examples Worth Savoring on Thanksgiving
^{​Jodi Harris}
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more.

​9 Content Marketing Metrics To Measure Your Strategy’s ROI
^{​Tim Stoddart}
Tracking the ROI of your content marketing strategy is tricky, so here are a few metrics you should track to gauge performance.

​Why Content Marketing Is Important for B2B Brands
^{​Art Allen}
Content marketing is nearly ubiquitous for B2B companies. Discover exactly how a well developed content strategy can benefit your brand.

📣 Ads

Google pays Apple 36 percent of search advertising revenues from Safari
_{Pranav Dixit}
It's not clear if that's on top of the $18 billion Google pays Apple to be the default search engine in Safari.

Apple, Disney among brands reportedly pulling ads from X amid growing antisemitic content backlash
_{Karissa Bell}
IBM previously suspended its ads, citing concerns about hate speech.

TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion
_{Andrew Hutchinson}
TikTok’s looking to provide more insight into the actual impact of TikTok ads on conversion, by implementing a whole new measurement that will better link ad exposure to conversion activity.

👍 Social

Meta unveils new AI tools for video asset creation and picture editing
_{Nicola Agius}
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.

How Marketers Can Target Gen Z: Tapping Into Social Media And TikTok
_{Megan Poinski}
How does Gen Z’s reliance on TikTok for search and information inform marketing for all ages?

Is Social Media Dying? What That Could Mean for Marketers
_{Lestraundra Alfred}
The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.

Can AI Make Social Media Less Toxic? A Chatbot Study Shows Promise
_{Matt G. Southern}
Can AI help foster healthier social media interactions? Here's what researchers found after studying the interaction of 500 chatbots.

^[Sponsor]
💡 Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows

Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voice—all from the SEO Panel.

💸 ECommerce

Apple ‘quietly asked Amazon to block competitor ads on its product pages’
^{Nicola Agius}
Apple has allegedly received special treatment from Amazon, putting rivals like Samsung at an unfair disadvantage.

Meta Ads for ecommerce: 7 things to test and iterate
_{Menachem Ani}
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.

How Shopify’s Celebrity Partnerships Are Changing E-Commerce
_{Joan Verdon}
Drake, Bad Bunny, MrBeast and Taylor Swift have been using Shopify stores and the Shopify app to redefine retail.

🤖 SEO

Google launches new personal search experience with follow button and personalized ranking
​​​​​​Barry Schwartz
​Plus, perspectives is coming to desktop, content creators get more visibility and more.

Google updates search quality raters guidelines
​​​​​​Barry Schwartz
​It had been 11 months since the last update, here is what changed.

16 GPT SEO AI Tools Publicly Available Right Now
​​​​​​​Roger Montti
​Here are sixteen custom GPT AI tools created by SEOs that are freely shared and publicly available right now for you to use.

The Beginner’s Guide To Website Architecture
​​​​​​​Gabriella Sannino
​Learn what website architecture is, why it's important, and practical improvement tips in this beginner's guide by Gabriella.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Social Media Manager at Wrap

• Marketing Specialist at Endava

• Content Writer at Zillow

• Head of Social at Calm

• Digital Innovation Analyst at Play’n GO

• Head of SEO at Legend

• Market Manager at lastminute.com

• Content and SEO Manager at Feather

• Senior Marketing Expert at Siteground

• Senior Marketing Project Manager (Brand Team) at Semrush

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​Web Performance Engineer
Darwin Santos
​A GPT virtual expert in web optimization providing step-by-step guidance and resource links.

​​​​​​​​​​Quickblink - SEO Monitoring Made Simpler
Nitin Manchanda
​Protect Your Website from SEO Horrors with Real-time Monitoring.

🙋🏻‍♀️ Experts to Follow

​​Follow these awesome SEO specialists continuously sharing SEO insights:

• Julia-Carolin Zeng (X/Twitter, LinkedIn), Freelance SEO Consultant

• Isa Lavs (X/Twitter, LinkedIn), Freelance SEO Strategist and Trainer

• Zach Chahalis (X/Twitter, LinkedIn), SEO Principal at iPullRank

• Jenny Halasz (X/Twitter, LinkedIn), Head of SEO at LL Flooring

• Greg Gifford (X/Twitter, LinkedIn), Chief Operating Officer at SearchLab

• Martin MacDonald (X/Twitter, LinkedIn), Founder at MOG Media and BarbadosSEO

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website