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  • Your Digital Marketing News with MarketingFOMO 🔭 [Nov 13, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [Nov 13, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO November 13, 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​How to Generate Top-Shelf Content with Budget Constraints
​Melissa Popp
​Discover proven strategies to create high-quality content on a budget and tight deadlines. Learn with Melissa how to turn constraints into opportunities for growth and innovation.

​Harnessing Generative AI for SEO and Content Success - Whiteboard Friday [Video]
​​Alisa Scharf
​​Unlock the potential of generative AI for SEO and content success with Alisa's Whiteboard Friday.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)
Kirsti Lang
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

📣 Ads

Google Ads Rolls Out Generative AI Features To Performance Max
Matt G. Southern
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.

An In-Depth Guide To Google Ads
Brooke Osmundson
Master Google Ads in this comprehensive guide. Learn tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success.

Customer Scoring For Agencies: How To SQL Your PPC Customers
Navah Hopkins
Learn how to establish and maintain criteria for scalable PPC agency growth.

Google’s Plan For Ad Targeting Without Third-Party Cookies
Matt G. Southern
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.

Guide to PPC top-of-funnel reporting
Andrew Wirtz
Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth.

👍 Social

How to optimize your content for social: Facebook, Slack and X
Matt Tutt
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.

8 Best Social Media Campaigns to Inspire You in 2023
Learn from eight of the best social media campaigns and build lasting relationships with your audience.

Meta unveils five new lead generation ad tools for Facebook and Instagram
Nicola Agius
Meta is expanding its features to help advertisers "unlock greater performance while saving time and money."

💡 Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]

Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? You’re not alone.

That's why Conductor has put together an in-depth article on this very topic! They go over the differences, best practices, SEO benefits, successful examples and more! And you know the best thing?

It includes a free template to help you set your content strategy up for success!

💸 ECommerce

Why this advertiser doesn’t trust Amazon Ads
Nicola Agius
"Amazon ads take credit for sales that would've happened organically!"

Amazon Ads for lead generation: What advertisers need to know
Navah Hopkins
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.

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