Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​7 reasons why your AI content sucks (and how to fix it)
Brad Smith
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.

How to identify and create content pillars that boost brand awareness
Claire Taylor
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.

Google Testing AI Tool That Finds & Rewrites Quality Content
Roger Montti
Publishers of quality content view Google's beta content rewriting tool as slap in the face

📣 Ads

Google Ads will automatically start pausing ad groups with low activity
Nicola Agius
Advertisers will have the option to unpause ad groups but are advised only to do so if they expect impressions in the coming weeks.

Google Ads PMax Placement Report To Show Search Partner Network Sites
Barry Schwartz
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

Google Ads Editor version 2.6 launches with 8 new features
Nicola Agius
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.

Google Analytics 4 launches default Google Ads report
Nicola Agius
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.

👍 Social

TikTok launches monthly trends round-up series, including content tips
Nicola Agius
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.

YouTube Challenges TikTok Duets With “Collab” For Shorts
Matt G. Southern
YouTube launches "Collab" tool for Shorts, enabling split-screen duets to compete with popular TikTok feature.

YouTube’s Create app, a competitor to TikTok’s creative tools, expands to 13 more markets
Sarah Perez
YouTube Create, Google’s standalone mobile app aimed at creators, which helps them produce both Shorts and longer videos, is expanding to a broader set of markets after last fall’s launch into beta testing.

How To Get More Followers On Instagram: 24 Tips To Try
Shelley Walsh
Learn how to get more Instagram followers without having to pay by following our 24 tried-and-tested tips that work.

^[Sponsor]
💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you.
​
Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

😎 Creators & Influencers

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships
Kirsti Lang
From sharing learnings with other creators to finding and negotiating brand deals, these communities are a treasure trove for influencers and professional creators.

How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)
Tamilore Oladipo
Learn from expert Justin Moore how to craft your pricing strategy as a creator.

🤖 SEO

​​​Websites Created With Google Business Profiles To Shut Down In March
​​​Kristi Hines
Google will shut down websites created with Google Business Profiles in March. Find out what website builders Google recommends as an alternative.

​​​The State of SEO in 2024: Data, Trends, and Predictions
​​​Shannon Vize, Steven Van Vessum
Conductor surveyed over 400 digital marketing, SEO, and content marketing experts to identify actionable insights and help inform your SEO strategy to maximize success in 2024. Take a look!

​​​What Is Information Gain and Why It Matters for Search
​​​Juliet John, Dixon Jones
Learn what information gain really is and how to apply it to your SEO and content efforts.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Marketing Specialist at Bolt Farm Treehouse

• SEO Content Sr. Specialist at Wise

• Senior Brand & Content Specialist at Change

• Ecommerce Manager at THG

• Digital Content Manager at Buzzco

• eCommerce Manager at Lumivero

• Marketing Lead at Gather

• Digital Marketing Manager at Harvey Nash

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Creator Economy Tools
Creator Economy Tools
Discover hundreds of platforms, apps, and tools designed to help you thrive in your creative journey.

Creator Contacts
Creator Contacts
Find TikTok emails and connect with UGC creators. This UGC platform makes influencer marketing for startups easy.

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing Spanish speaking SEOs:

• Andres Kloster (Twitter/X, LinkedIn), Founder & CMO at Agencia Eleven

• Veronica Acuña (Twitter/X, LinkedIn), Head of SEO en Telecom Argentina

• Erik Sarissky (Twitter/X, LinkedIn), International SEO and marketing manager at Ahrefs

• Katerine Triana Paez (Twitter/X, LinkedIn), Analista Research SEO at Clarín

• Sebastián Galanternik (Twitter/X, LinkedIn), SEO Consultant and Manager

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website