Your Digital Marketing News with MarketingFOMO 🔭 [Mar 4, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​7 reasons why your AI content sucks (and how to fix it)
Brad Smith
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.

How to identify and create content pillars that boost brand awareness
Claire Taylor
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.

Google Testing AI Tool That Finds & Rewrites Quality Content
Roger Montti
Publishers of quality content view Google's beta content rewriting tool as slap in the face

📣 Ads

Google Ads will automatically start pausing ad groups with low activity
Nicola Agius
Advertisers will have the option to unpause ad groups but are advised only to do so if they expect impressions in the coming weeks.

Google Ads PMax Placement Report To Show Search Partner Network Sites
Barry Schwartz
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

Google Ads Editor version 2.6 launches with 8 new features
Nicola Agius
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.

Google Analytics 4 launches default Google Ads report
Nicola Agius
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.

👍 Social

TikTok launches monthly trends round-up series, including content tips
Nicola Agius
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.

YouTube Challenges TikTok Duets With “Collab” For Shorts
Matt G. Southern
YouTube launches "Collab" tool for Shorts, enabling split-screen duets to compete with popular TikTok feature.

YouTube’s Create app, a competitor to TikTok’s creative tools, expands to 13 more markets
Sarah Perez
YouTube Create, Google’s standalone mobile app aimed at creators, which helps them produce both Shorts and longer videos, is expanding to a broader set of markets after last fall’s launch into beta testing.

How To Get More Followers On Instagram: 24 Tips To Try
Shelley Walsh
Learn how to get more Instagram followers without having to pay by following our 24 tried-and-tested tips that work.

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💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you.
​
Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

😎 Creators & Influencers

15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships
Kirsti Lang
From sharing learnings with other creators to finding and negotiating brand deals, these communities are a treasure trove for influencers and professional creators.