Latest News

📝 Content Marketing

8 important content strategy goals to consider
_{Julia McCoy}
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.

A B2B marketer’s guide to long-form content
_{Michael Brenner}
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales

54 Best ChatGPT Prompts for Bloggers, Marketers, and Social Media
_{WP Beginner}
Find helpful ChatGPT prompt ideas for your content, social, and digital marketing day-to-day activities to start saving a lot of time.

📣 Ads

New PPC Salary Report Details How Much PPC Pros Earn
_{Brian Frederick}
A new report offers fresh data about PPC jobs and salaries, revealing what professionals are earning around the world.

3 new Google Discovery ads features
_{Nicole Farley}
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.

How to keep up with macro trends that impact PPC performance
_{Joseph Kerschbaum}
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.

Experimentation vs Testing in PPC Campaigns: Dos, Dont’s & Key Differences
_{Brett McHale}
What A/B testing is from a paid media perspective, when it’s necessary, and when human abilities like creativity, intuition, and common sense lay the groundwork.

👍 Social

TikTok Updated Community Guidelines To Include AI Content
Kristi Hines
Learn more about TikTok's updated Community Guidelines, including rules affecting creators using AI to generate content.

If TikTok Gets Banned in the US and Europe, You’ll See The Primary Use Case For Decentralized Social Media Like Never Before. [Thread]
Matthew Howells-Barby
TikTok is under increased scrutiny and there's a high likelihood this results in a complete ban in the US (followed by Europe). If this happens, you’ll see the primary use case for decentralized social media like never before. Matthew explains why.

Instagram Content Strategy: Create Without Burnout
_{Michael Stelzner}
Discover how to build an Instagram content strategy that works without leaving you feeling drained, even when you have nothing to promote.

💸 ECommerce

Ecommerce upstarts navigate pandemic shopping reset
_{Ian Johnston}
Smaller marketplaces look to keep customers returning as they adapt to slower growth.

Shopify's President Breaks Down the Best Ways to Grow Your Ecommerce Business
_{Entrepreneur Staff}
Entrepreneur magazine Editor in Chief Jason Feifer and Shopify President Harley Finkelstein discuss the best strategies to grow an ecommerce business.

Top 4 trends in eCommerce email marketing in 2023—and why convenience is the name of the game
_Salesmango
There are so many ways to make email marketing convenient to customers, and in 2023, convenience is a deal maker—or breaker.

Ecommerce Fulfillment Starter Guide: Learn the Basics
_{Lars Lofgren}
Optimizing fulfillment is essential to the growth of your online store. You must ensure the process is efficient and cost-effective. Learn how here.

📊 Measurement & CRO

Here’s How 6 SaaS Content Teams Track Attribution
Cierra Loflin
Understanding how content fuels the business better than anyone else is crucial for any content organization. In this article, you’ll learn how six content teams approach attribution.

How Marketers Can and Should Measure Social Media ROI
Jason Notte
While Agorapulse’s Ernoult said it’s impossible to track everything on social media, he and his company see room for improvement. Learn more about it here.

How To Compare Hourly Sessions In Google Analytics 4 To Track The Impact From Major Google Algorithm Updates (Like Broad Core Updates)
Glenn Gabe
Is there any easy way to compare Google organic traffic hourly like you can in Universal Analytics when major algorithm updates roll out? Glenn shows you how in this step-by-step guide.

Countdown to GA4: 100 days to make the switch
Nicole Farley
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.

🤖 SEO

​Google Is Now Accepting Users For Bard's Waitlist (in US & UK)!
_​​Google
​Google has finally released its Bard AI chatbot opening limited public access for US and UK users. If you haven't yet joined the waitlist or given access, and are in the US or UK, do it now.

Local Search Ranking Factors
_{​​Whitespark}
Darren Shaw and the Whitespark team published the 2023 Local Search Rankings Factors report, the industry’s go-to resource for understanding how to rank in Google’s local search results.

​​Google Bard is Here and Disappointing vs. Bing Chat and ChatGPT
_{​​​Billie Geena}
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot by Billie.

​​Do you really need tools to do SEO?
_{​​​Geoff Kennedy}
​An excellent guide for SEO beginners sharing how we can leverage SEO tools to support and accelerate our SEO day-to-day without falling into common pitfalls when using them.

Looking for more SEO news & resources? Take a look at #SEOFOMO

Marketing Jobs

• Content Manager at Fi

• Digital Marketing Specialist at DonorSearch

• Digital Marketing Manager at Mitiga

• Digital Marketing Lead (Search & Social) at Chartis.io

• Amazon Digital Marketing Specialist at Clickstop, Inc.

• Senior Digital Strategist at TrueSense Marketing

• Content Marketing Manager at Descript

• Product Marketing Manager at Health Note

• Director of Digital Marketing at JumpstartMD

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Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website