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- Your Digital Marketing News with MarketingFOMO 🔭 [Mar 25, 2024]
Your Digital Marketing News with MarketingFOMO 🔭 [Mar 25, 2024]
Don't miss any worthy digital marketing news, resources & jobs
Aleyda Solis
March 25, 2024
Your Digital Marketing News
[March 25, 2024]
Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…
YouTube Introduces Mandatory Disclosure For AI-Generated Content
Matt G. Southern
YouTube forces creators to label AI-generated videos, aiming to help viewers distinguish real from synthetic content.
TikTok publishes lead generation best practice guide
Nicola Agius
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
TikTok’s New Creator Rewards Program Prioritizes Search Value
Matt G. Southern
TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content.
The 30 Most-Subscribed YouTube Individuals (Q1 2024)
Shelley Walsh
Discover the most-subscribed YouTube individuals and leaderboard movement for the first quarter of 2024 as some top influencers move down
📣 Ads
Google Marketing Live 2024 Registrations are Open
Google
Get a front-row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
Nicola Agius
Microsoft will offer advertisers the same features currently accessible within Google's PMax.
Google Search Liaison: Ads Not A Hindrance To Search Rankings
Matt G. Southern
Google Search Liaison clarifies that websites with ads can rank well, though it's important to balance monetization with user experience.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
Nicola Agius
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
📝 Content Marketing
How To Stand Out in an Ocean of AI Content
Ryan Law
If all your content does is shuffle common knowledge around, then the robots will eat your lunch. Here’s what to do about it.
How to create local business content that converts
Erin Jones
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Beginner’s Guide to Content Marketing Reporting
Mateusz Makosiewicz
Not sure how to prepare your content report? There are too many metrics to report! What should a report look like in the first place? This guide will help.
[Sponsor]
💡 New from Wix: SEO resource center
This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Sunny Dublick
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
Natalie Szymiczek
How do you make the most of your influencer marketing campaign? Do you go with micro-influencers or macro-influencers? Learn how to address it here.
How LinkedIn has quietly become the talk of the content creator community
Krystal Scanlon
LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike.
🤖 SEO
Google starts testing AI overviews from SGE in main Google search interface
Barry Schwartz
Some users who haven't opted-in to the Google Search labs SGE feature may see AI overview answers in the search results. Google expects to get feedback and learn how a more general population will find this technology helpful.
Google March 2024 spam update done rolling out
Barry Schwartz
Google’s March 2024 spam update rollout is now complete after nearly 15 days. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks.
Google has a new head of Search — and she’s all in on AI
David Pierce
Liz Reid has worked on Google local search, multisearch, and the SGE AI product. Now she’s running all of its search products.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Free AI Ad Generator
Adsby
Create perfect search ads effortlessly with AI. Easy, fast, and effective!
Dub
Dub
Dub is the open-source link management infrastructure for modern marketing teams.
🙋🏻♀️ Experts to Follow
Let's follow these amazing SEOs who have been recently published excellent SEO resources about Google SGE:
Franziska Dau (LinkedIn), Senior SEO-Manager at Peak Ace
Tomek Rudzki (Twitter/X, LinkedIn), Head of R&D at Onely
Yevheniia Khromova (LinkedIn), Content Marketing Manager at SE Ranking
Malte Landwehr (Twitter/X, LinkedIn), Head of SEO at idealo
Laurence O'Toole (Twitter/X, LinkedIn), CEO at Authoritas
Garrett Sussman (Twitter/X, LinkedIn), Demand Generation Manager at iPullRank
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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