Your Digital Marketing News with MarketingFOMO 🔭 [Mar 25, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

YouTube Introduces Mandatory Disclosure For AI-Generated Content
Matt G. Southern
YouTube forces creators to label AI-generated videos, aiming to help viewers distinguish real from synthetic content.

TikTok publishes lead generation best practice guide
Nicola Agius
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.

TikTok’s New Creator Rewards Program Prioritizes Search Value
Matt G. Southern
TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content.

The 30 Most-Subscribed YouTube Individuals (Q1 2024)
Shelley Walsh
Discover the most-subscribed YouTube individuals and leaderboard movement for the first quarter of 2024 as some top influencers move down

📣 Ads

Google Marketing Live 2024 Registrations are Open
Google
Get a front-row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business.

Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
Nicola Agius
Microsoft will offer advertisers the same features currently accessible within Google's PMax.

Google Search Liaison: Ads Not A Hindrance To Search Rankings
Matt G. Southern
Google Search Liaison clarifies that websites with ads can rank well, though it's important to balance monetization with user experience.

Google Analytics 4 addresses Google Ads report discrepancies with conversion update
Nicola Agius
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.

📝 Content Marketing

​​How To Stand Out in an Ocean of AI Content
Ryan Law
If all your content does is shuffle common knowledge around, then the robots will eat your lunch. Here’s what to do about it.

​​How to create local business content that converts
Erin Jones
Establish your local business as the industry authority by being authentic in your content and connecting with your community.

Beginner’s Guide to Content Marketing Reporting
Mateusz Makosiewicz
Not sure how to prepare your content report? There are too many metrics to report! What should a report look like in the first place? This guide will help.

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💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Sunny Dublick
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
Natalie Szymiczek
How do you make the most of your influencer marketing campaign? Do you go with micro-influencers or macro-influencers? Learn how to address it here.