Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

Are they really banning TikTok? Not so fast. What you need to know.
Jessica Guynn
The House voted overwhelmingly to approve a measure that would ban TikTok from operating in the United States or force a sale. What you need to know.

Meta Announces Updates to Advantage+ and Shopping Ads
Andrew Hutchinson
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns.

TikTok might be developing a new Instagram competitor
Christianna Silva
TikTok is allegedly creating an Instagram-like photo-sharing app.

Reddit launches new ad format that closely resembles user posts
Nicola Agius
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.

📣 Ads

Embracing AI in Advertising: A Game Plan and Tools to Get Started
Brenna Kelly
Learn about AI in advertising and explore top AI tools to enhance personalization, automation, and optimization in your advertising strategy.

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
Nicola Agius
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.

How to analyze Performance Max search terms insights for PPC success
Frederick Vallaeys
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze PPC optimization.

📝 Content Marketing

​​5 tips to make your B2B content more human
Becky Simms
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.

AI-powered content management: How to make your workflows more efficient
Julia McCoy
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.

How To Track The ROI Of Content On A Page
Adam Riemer
Discover how to track the ROI of content on a page and see positive results. Get tips on tracking, testing, and optimizing conversions with revenue.

^[Sponsor]
💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you. ​ Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

😎 Creators & Influencers

TikTok launches Search Insights to help creators identify trending topics
Nicola Agius
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.

TikTok creators look for other places to make money as the threat of U.S. ban gains steam
Zach Vallese
Charli D’Amelio, the second-most followed creator on TikTok, is looking to diversify her business as political tension builds.

'Influencer fatigue' is real. Here's why people are getting tired of watching internet personalities
Kelsey Weekman
As inflation rises and securing a stable livelihood becomes increasingly difficult, authenticity is resonating more than extravagance.

🤖 SEO

​​​​Google: Sites Using AI For Some Articles But Don't Specify Which Is Lowest Quality Pages
​Barry Schwartz
Google Search Quality Raters guidelines say sites that say they use AI for some of its content but do not specify which content specifically are considered the "lowest quality pages".

​​​​​Google Confirms: High-Quality Content Is Crawled More Often
​​Matt G. Southern
Google's Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths.

​​​​​Interaction to Next Paint is officially a Core Web Vital
​​​Rick Viscomi
​Interaction to Next Paint (INP) is now a stable Core Web Vital metric, replacing First Input Delay (FID). Chrome is officially deprecating support for FID. “Developers will have until September 9, 2024, to transition over to INP”.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Content & Social Media Producer at Wellcome

• SEO Content Manager (f/m/x) at AUTO1 Group

• E-commerce and CRO Manager at Saga

• Digital Content Marketer (Remote) at tithe.ly

• Marketing Specialist at Sony

• Paid Marketing Specialist, Social at Zillow

• Global SEO Content Manager at HP

• Digital Marketing Specialist, Lifecycle at Ritz-Carlton

• Digital Marketing Analyst at Travel + Leisure

• Digital Marketing Associate at Doximity

• Manager, Web Content (Contract) at hims & hers

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Cyclecon: Your Feedback hub on autopilot
Cycle
Cycle is the fastest way for your team to capture product feedback and share customer insights – without the busywork.

​​​​​​​​​​​​​Factiverse: Instantly detect factual errors in ChatGPT and find credible sources 
Factiverse
Install the Factiverse plugin and let AI spot factual errors and fetch credible sources from leading search engines in real-time.

🙋🏻‍♀️ Experts to Follow

Let's follow these amazing SEOs organizing must-attend events:

• Areej AbuAli (Twitter/X, LinkedIn), Founder of The Women in Tech SEO Festival​

• Kevin Gibbons (Twitter/X, LinkedIn), Founder & CEO of Re:signal and Re:Commerce​

• Yagmur Simsek (Twitter/X, LinkedIn), Founder of Search 'n Stuff​

• Alex Tachalova (Twitter/X, LinkedIn), Founder of Digital Olympus Event​

• Simon Schnieders (LinkedIn), Founder & CEO of Blue Array SEO and LondonSEO XL 

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website