Your Digital Marketing News with MarketingFOMO 🔭 [Mar 18, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

Are they really banning TikTok? Not so fast. What you need to know.
Jessica Guynn
The House voted overwhelmingly to approve a measure that would ban TikTok from operating in the United States or force a sale. What you need to know.

Meta Announces Updates to Advantage+ and Shopping Ads
Andrew Hutchinson
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns.

TikTok might be developing a new Instagram competitor
Christianna Silva
TikTok is allegedly creating an Instagram-like photo-sharing app.

Reddit launches new ad format that closely resembles user posts
Nicola Agius
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.

📣 Ads

Embracing AI in Advertising: A Game Plan and Tools to Get Started
Brenna Kelly
Learn about AI in advertising and explore top AI tools to enhance personalization, automation, and optimization in your advertising strategy.

Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
Nicola Agius
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.

How to analyze Performance Max search terms insights for PPC success
Frederick Vallaeys
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze PPC optimization.

📝 Content Marketing

​​5 tips to make your B2B content more human
Becky Simms
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.

AI-powered content management: How to make your workflows more efficient
Julia McCoy
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.

How To Track The ROI Of Content On A Page
Adam Riemer
Discover how to track the ROI of content on a page and see positive results. Get tips on tracking, testing, and optimizing conversions with revenue.

^[Sponsor]
💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you. ​ Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

😎 Creators & Influencers

TikTok launches Search Insights to help creators identify trending topics
Nicola Agius
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.

TikTok creators look for other places to make money as the threat of U.S. ban gains steam
Zach Vallese
Charli D’Amelio, the second-most followed creator on TikTok, is looking to diversify her business as political tension builds.