Latest News

📝 Content Marketing

What Does B2B Content Marketing Look Like in 2023?
_{Katelyn Drake}
From AI writing to Twitter uncertainties. Everyone loves to talk about their predictions at the start of the new year, but it’s always interesting to watch reality unfold.

ChatGPT: A marketer’s guide
_{Theresa Kushner}
Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.

9 Places to Source Authoritative Stats for Your Content Marketing
_{Ann Smith}
A list of nine reputable sources to find data backed by professional and rigorous methodologies.

Do personas REALLY matter in content marketing?
_{Julia McCoy}
Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right.

📣 Ads

TikTok enters the search ad market, challenging Google and Microsoft
_{Nicole Farley}
TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services.

YouTube is removing overlay ads on videos from April 6, 2023
_{Damien Wilde}
YouTube is changing the way some ads are shown on videos very soon with the removal of “Overlay ads” from content starting April 6. The choice was confirmed as the “legacy ad format” has been determined as “disruptive for viewers.”

Google expands Local Service Ads to more than 70 new businesses
_{Nicole Farley}
The new categories include education, people care, pet care, wellness and health care.

Microsoft Launches Local Search Ads For Bing
_{Matt G. Southern}
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.

Inside Microsoft's plan to use the new OpenAI-powered Bing to steal share from Google and net billions of dollars in ad revenue
_{Lara O'Reilly}
Some ads will appear like clickable annotations within Bing's conversational response to a prompt.

👍 Social

Twitter’s $42,000-per-Month API Prices Out Nearly Everyone
_{Chris Stokel-Walker}
Tiers will start at $500,000 a year for access to 0.3 percent of the company’s tweets. Researchers say that’s too much for too little data.

Meta pauses bonus payouts to Reels creators
_{Nicole Farley}
The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences.

Meta is building a decentralized, text-based social network
_{Casey Newton}
Is this the Twitter replacement we've been waiting for?

💸 ECommerce

Amazon Consultant on Competition, Black-hat Sellers
_{Eric Bandholz}
An insightful interview with Ken Freeman, a former Amazon seller turned consultant, addressing heightened Amazon competition, black-hat sellers, and more.

The Role of E-E-A-T in Ecommerce [Presentation]
_{Lily Ray}
​Understanding how to apply E-E-A-T to an ecommerce SEO strategy can significantly increase its visibility, user experience, and revenue. Learn how in this presentation by Lily.

​Growing your products’ organic search features visibility & traffic [Presentation]
_{Aleyda Solis}
​Learn why growing your products’ organic search features inclusion is critical for online stores now to maximize visibility and traffic; and how to do it through the whole customer search journey with an updated content strategy.

​Site Architecture Optimisation for Seasonality [Presentation]
_{Areej AbuAli}
​​Capturing search traffic off the back of seasonality is essential for e-commerce websites. Learn how Areej optimizes site architecture to tap into seasonal demand opportunities.

📊 Measurement & CRO

Bing Chat Showing Unique Referrer In Edge Sidebar For Analytics
_{Barry Schwartz}
We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software.

The 5 Stages of Predictive Analytics for CX Success
_{Scott Clark}
An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.

Lead Forms and Check out Form Conversion Optimization
_ReverseAds
Lead forms are a key component of lead generation, which is the process of attracting and converting potential customers into leads. Learn the fundamentals to optimize them for higher conversions here.

🤖 SEO

Google February 2023 product reviews update is finished rolling out
_{​​Barry Schwartz}
​​Google has confirmed that the February 2023 product reviews update is now finished rolling out. The update was announced on February 21, 2023, and has officially completed rolling out over a 14-day period.

​Explore The World's Searches With The New Google Trends
_{​​Rachel Hespell}
​​​“You can now explore real-time trends right on the home page. These are updated every hour and are accompanied by links to relevant news articles, so you can learn more about a trending topic.”

​​Microsoft Bing hits 100 million active users in bid to grab share from Google
_{​Tom Warren}
​​​The new Bing Chat feature has put Microsoft’s search engine in the spotlight recently and pushed usage to an important new milestone.

Looking for more SEO news & resources? Take a look at #SEOFOMO

Marketing Jobs

• eCommerce Expert at FUD, Inc.

• Email Marketing Strategist (Remote in US) at Logical Media Group

• Digital Marketing Strategist at WebMechanix

• Lifecycle Email Marketing Manager at ActiveCampaign

• Email Marketing Manager at Ninety.io

• VP, Creative, Performance Marketing at First Media US

• Growth Marketing at Assembled

Free(mium) Tools

AI Photo Studio & Modelling Agency
_{Deep Agency}
Deep Agency offers virtual photo studio services with advanced AI technology for professional photos without leaving home.

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Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website