📝 Content Marketing

How to Create Your Buyer Personas: the What, the Why, and the How
Natalia Zhukova
The buyer persona should reflect individuals who already exist within your target market to help marketing, sales, and product departments make better decisions. Here’s how to create them.

Prompt Engineering: A Guide for Marketers and Content Creators
Ethan Crump
A quick tour of the rapidly-developing field of prompt engineering to make the most out of generative AI tools in your marketing efforts.

Repurposing Content: A Guide With 5 Examples
Julia Taylor
Repurposing doesn't mean copying and pasting into different platforms. Learn the hows and whys of how to repurpose your content effectively

How To Measure Content Marketing the Right Way
Stephan Miller
Learn how to measure your content marketing efforts with a three-step process that you can use to do it in the right way.

📣 Ads

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions
_{Brett McHale}
It’s clear that AI is going to have a significant impact on digital marketing, but how will impact PPC? Here are six predictions for ChatGPT, AI, and the future of PPC marketing.

11 Tips To Get The Best Out Of Performance Max Campaigns
_{Frederick Vallaeys}
PMax's high dependence on AI doesn’t mean these are set-it-and-forget-it campaigns. Here's how to set your paid campaigns up for success.

This Google Ads script uses GPT to summarize account performance
_{Frederick Vallaeys}
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.

Google modifies shopping ads policies to enhance transparency
_{Nicole Farley}
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

👍 Social

How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Danny Goodwin
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.

How to Use ChatGPT for Social Media + 46 Prompts to Get Started
Hannah Macready
Save time, get strategy advice, and never worry about finding the perfect caption. Here's how to get started with ChatGPT for social media.

TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind
Matt G. Southern
A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time.

How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
Ashley Baker
Learn how to use hashtags in each major social m platform so you can go from #TheyLoveMeNot to #TheyLoveMe hashtags in 2023.

^[Sponsor]
💡 AI-Generated Content: Everything You Need to Know

Everyone and their mom is talking about AI these days.

Conductor's written an in-depth guide on what AI-generated content means for content creators, what the benefits and limitations are, how it impacts SEO and what role it should play within your Content Marketing Strategy.

Learn more about AI-generated content!

💸 ECommerce

8 Google Shopping ads strategies you can use to maximize your ROAS
Jackson Blackledge​
Learn about Campaign Structure and Segmentation, Search Term Audits and other strategies to maximize your Google Shopping Ads ROAS.

How to Drive Traffic to Your Ecommerce Website: 18 Tactics
Wishpond​
To help you increase traffic (and increase sales), here are some of the best tactics any eCommerce store can use.

8 Types of eCommerce Images Your Store Should Have
Michal Leszczynski​
Which types of eCommerce images should you have? In this article, let's take a look at eight of the most common types of photos in product photography.

📊 Conversion Optimization & Measurement

Conversion Rates And User Intent: Upping Your Marketing Game
Jahnelle Pittman-Seaman
What is user intent conversion optimization? How does it work? Learn what user intent and conversion rates have to do with each other, and how understanding one can improve the other.

Dear Google Analytics 4
Simo Ahava
GA4 lacks community where Universal Analytics was absolutely teeming with it: a shared sense of wonder and invention.

7 Common Google Analytics 4 Configuration Mistakes To Avoid
Vahan Petrosyan
It's easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.

How to Audit Your Google Analytics 4 (GA4) Account [Free Looker Studio Dashboard]
Dana DiTomaso
In this video, Dana shows you how to audit your GA4 account using a Looker Studio Dashboard, what to look for, and important red flags.

🤖 SEO

​How to Gain SEO Experience & Improve Your Skills
Jenny Abouobaia
Jenny looks at which essential SEO skills and knowledge you need to develop and how to build an SEO portfolio and gain SEO experience.

​How to Get High Quality Backlinks: 13 Free Ways that can Still Work
Emily Brookes
​From using HARO to becoming a podcast guest or original research. Learn about 13 ways to build quality backlinks that can still work today.

​BrightonSEO UK Training Scholarship Application for September 2023
BrightonSEO
​BrightonSEO has a number of free places available across their workshops for people who wouldn't be able to access it otherwise and/or who are from under-represented groups in our industry. Applications close on 24 July.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

^[Sponsor]
💡 Master SEO Basics with a free course from Ahrefs

Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.

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💼 Marketing Jobs

• Marketing Manager at Gameplay Galaxy

• Senior Social Media Manager at Kickstarter

• Digital Marketing Manager/Senior Digital Marketing Manager at Veeva Systems

• Senior Content Marketing Manager at GoTo

• Head of Content Marketing at Torq

• Senior Growth Marketer at BeamJobs

• Campaign Manager (Brand Team) at Semrush

• Head of Global Campaigns (Value Selling Campaigns) at Semrush

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

Advertising Budget Pacing Calculator
Akvertise
Find out how much over or under you are currently pacing to spend on your total monthly advertising budget.

🙋🏻‍♀️ Digital Marketers to Follow

Let’s follow these amazing newsletters operators, marketers and entrepreneurs:

• Amanda Natividad (Twitter, LinkedIn), Creator of The Menu Newsletter

• Matt McGarry (Twitter, LinkedIn), Creator of Newsletter Operator

• Chenell Basilio (Twitter, LinkedIn), Creator of Growth in Reverse

• Nathan Barry (Twitter, LinkedIn), Creator of the Nathan Barry Newsletter

• Daniel Berk (Twitter, LinkedIn), Creator of Fatherpreneur

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website