Your Digital Marketing News with MarketingFOMO đź” [June 26, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO June 26 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
How To Map Content to Customer Intent (and Make Your Sales Team Happy)
Robert Rose
How do you determine the customer’s intention in the moment? Here are the steps to follow.
Five Content Marketing Mistakes Small Businesses Make
Danni White
A lack of content creation is what hinders the success of content marketing efforts in business. Many of these mistakes can be avoided by employing a few best practices.
How To Find External Sources To Create Trustworthy Content
Ann Gynn
Third-party sources can elevate the conversation with multiple and diverse viewpoints, examples, and experiences. Here’s how to find them.
đź“ŁÂ Ads
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
Matt G. Southern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
Microsoft rolls out predictive targeting to all advertisers
Nicola Agius
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Microsoft Ads announces major policy updates that start July 1
Nicola Agius
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
Meta Expands Reels Ads To Instagram, Tests AI Features
Matt G. Southern
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.
đź‘Ť Social
How to Make a Standout Social Media Portfolio [Free Template]
Hannah Macready
Find out how to build a social media portfolio to demonstrate that you’re an expert in your field and land more clients.
Dove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
Emmy Liederman
Jurors honored the brand's rally against highly filtered posts.
Facebook lead gen ads: Instant forms vs. website conversions
Andrea Vahl
Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
[Sponsor]
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Keep a cool head — we've got you. Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!
đź’¸ ECommerce
Revolutionize Your Ecommerce Strategy With The Best ChatGPT Prompts And Plugins
Vincent Terrasi​
Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline and improve your marketing.
TikTok looks to challenge Amazon and Shein with new e-commerce initiative
Aisha Malik​
TikTok has confirmed that it’s testing a new in-app “Trendy Beat” shopping section where it is offering products for sale that are shipped and sold by a subsidiary of its parent company, ByteDance.
Best E-commerce Platforms for Startups (2023)
Mehrin​
E-commerce platforms can have a significant impact on startups, offering numerous advantages and opportunities for growth. Go through the top ones and their characteristics in this guide.
đź“Š Conversion Optimization & Measurement
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Matt G. Southern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI.
Days before UA sunset most sites still not using GA4
Constantine von Hoffman
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
🤖 SEO
​​5 Useful ChatGPT Plugins and Ways to Use Them to Help You in SEO Tasks [Thread]
Aleyda Solis
Learn how the Website Performance, the Video Highlight, the Scholar AI Plugins, and more can help you to speed up many of your day-to-day SEO tasks with ChatGPT.
​​​Google’s John Mueller Warns Against Custom Elements In Head
Matt G. Southern
​Using custom HTML tags in a web page's head can disrupt Google's rendering and indexing, potentially impacting SEO. Learn what to do instead.
​​​​How to Structure a Blog Post? [Infographic]
Andy Chadwick
Andy shares an infographic with insightful tips to optimize your blog posts, whether when creating new content from scratch or when updating it.​​
đź’Ľ Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
​Torq - Your Ultimate Productivity Assistant
​Torq
Harnessing the prowess of ChatGPT to revolutionize your productivity through advanced AI assistance.
​Answer Generator for People Also Ask (PAA) Boxes
​Koen Leemans
​The People Also Ask (PAA) Answer Generator is a tool that uses the OpenAI GPT-3 model and a SERP scraper to generate optimized answers for the popular "People Also Ask" boxes on Google Search Result Pages
🙋🏻‍♀️ Experts to Follow
Experienced Digital marketing, PR, and content specialists:
Domenica D’Ottavio (Twitter, LinkedIn), Associate Director of Digital PR at Journey Further
Lisa Raehsler (Twitter, LinkedIn), Founder & SEM / PPC Strategy Consultant at Big Click Co
Diogo A. da Silva (Twitter, LinkedIn), Digital Marketing Consultant
Michaela Mendes (Twitter, LinkedIn), Head of Content & Strategy at SetSail
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
[Sponsor]
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A free way to improve your website’s SEO performance and get more traffic from search.
Ahrefs Webmaster Tools lets you run automated site audits, check your backlinks and see what keywords your pages are ranking for.
đź’Ş This week's Featured Supporters
A huge THANK YOU to loyal MarketingFOMOers referring +5 subscribers
​... You rock 👏​ ​ If you want to be featured here, take a look below at the MarketingFomo rewards program.
đź’Ž Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo đź”Â
Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMOÂ
Find me on Twitter / YouTube / LinkedIn / Website
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