Your Digital Marketing News with MarketingFOMO 🔭 [June 26, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

How To Map Content to Customer Intent (and Make Your Sales Team Happy)
Robert Rose
How do you determine the customer’s intention in the moment? Here are the steps to follow.

Five Content Marketing Mistakes Small Businesses Make
Danni White
A lack of content creation is what hinders the success of content marketing efforts in business. Many of these mistakes can be avoided by employing a few best practices.

How To Find External Sources To Create Trustworthy Content
Ann Gynn
Third-party sources can elevate the conversation with multiple and diverse viewpoints, examples, and experiences. Here’s how to find them.

📣 Ads

Google Ads Postpones Data-Driven Attribution Switch To Mid-July
_{Matt G. Southern}
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.

Microsoft rolls out predictive targeting to all advertisers
_{Nicola Agius}
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.

Microsoft Ads announces major policy updates that start July 1
_{Nicola Agius}
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.

Meta Expands Reels Ads To Instagram, Tests AI Features
_{Matt G. Southern}
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

👍 Social

How to Make a Standout Social Media Portfolio [Free Template]
Hannah Macready
Find out how to build a social media portfolio to demonstrate that you’re an expert in your field and land more clients.

Dove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
Emmy Liederman
Jurors honored the brand's rally against highly filtered posts.

Facebook lead gen ads: Instant forms vs. website conversions
Andrea Vahl
Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.

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💸 ECommerce

Revolutionize Your Ecommerce Strategy With The Best ChatGPT Prompts And Plugins
Vincent Terrasi​
Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline and improve your marketing.