Your Digital Marketing News with MarketingFOMO 🔭 [June 26, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO June 26 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
How To Map Content to Customer Intent (and Make Your Sales Team Happy)
How do you determine the customer’s intention in the moment? Here are the steps to follow.
Five Content Marketing Mistakes Small Businesses Make
A lack of content creation is what hinders the success of content marketing efforts in business. Many of these mistakes can be avoided by employing a few best practices.
How To Find External Sources To Create Trustworthy Content
Third-party sources can elevate the conversation with multiple and diverse viewpoints, examples, and experiences. Here’s how to find them.
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
Matt G. Southern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
Meta Expands Reels Ads To Instagram, Tests AI Features
Matt G. Southern
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.
How to Make a Standout Social Media Portfolio [Free Template]
Find out how to build a social media portfolio to demonstrate that you’re an expert in your field and land more clients.
Dove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
Jurors honored the brand's rally against highly filtered posts.
Facebook lead gen ads: Instant forms vs. website conversions
Here's the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads.
💡 Did your Rankings Suddenly Drop?
Keep a cool head — we've got you. Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!
Revolutionize Your Ecommerce Strategy With The Best ChatGPT Prompts And Plugins
Adapt these top ChatGPT plugins (including prompts) for your ecommerce business so you can streamline and improve your marketing.
TikTok looks to challenge Amazon and Shein with new e-commerce initiative
TikTok has confirmed that it’s testing a new in-app “Trendy Beat” shopping section where it is offering products for sale that are shipped and sold by a subsidiary of its parent company, ByteDance.
Best E-commerce Platforms for Startups (2023)
E-commerce platforms can have a significant impact on startups, offering numerous advantages and opportunities for growth. Go through the top ones and their characteristics in this guide.
📊 Conversion Optimization & Measurement
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Matt G. Southern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign's ROI.
Days before UA sunset most sites still not using GA4
Constantine von Hoffman
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it.
5 Useful ChatGPT Plugins and Ways to Use Them to Help You in SEO Tasks [Thread]
Learn how the Website Performance, the Video Highlight, the Scholar AI Plugins, and more can help you to speed up many of your day-to-day SEO tasks with ChatGPT.
Google’s John Mueller Warns Against Custom Elements In Head
Matt G. Southern
Using custom HTML tags in a web page's head can disrupt Google's rendering and indexing, potentially impacting SEO. Learn what to do instead.
How to Structure a Blog Post? [Infographic]
Andy shares an infographic with insightful tips to optimize your blog posts, whether when creating new content from scratch or when updating it.
💼 Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
Answer Generator for People Also Ask (PAA) Boxes
The People Also Ask (PAA) Answer Generator is a tool that uses the OpenAI GPT-3 model and a SERP scraper to generate optimized answers for the popular "People Also Ask" boxes on Google Search Result Pages
🙋🏻♀️ Experts to Follow
Experienced Digital marketing, PR, and content specialists:
💡 Improve your website’s SEO performance with Ahrefs Webmaster Tools
A free way to improve your website’s SEO performance and get more traffic from search.
Ahrefs Webmaster Tools lets you run automated site audits, check your backlinks and see what keywords your pages are ranking for.
💪 This week's Featured Supporters
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💎 Feedback & Sponsorships?
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That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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