Your Digital Marketing News with MarketingFOMO 🔭 [June 19, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

How to create and execute a buyer journey-based content strategy
Daryl Fanelli
Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.

Why creator-led content marketing is the future of search
Ashley Liddell
The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here's how we can embrace it.

How To Drive Product Page Rankings With A Funnel Of Content & Links
Heather Campbell
Discover a full-funnel approach to drive product page rankings using a mix of link building and content marketing.

📣 Ads

Europe seeks breakup of Google ad business, adding to antitrust woes
_{Cat Zakrzewski, Aaron Gregg}
E.U. competition regulators said only a breakup of Google’s ad-tech business would satisfy their concerns.

Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View
_{Matt G. Southern}
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.

TikTok launches new AI ad script generator
_{Nicola Agius}
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

👍 Social

TikTok Shop tests visual search feature
Danny Goodwin
Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.

Twitter will start paying verified content creators in coming weeks, says Elon Musk
Nicola Agius
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.

ByteDance beyond TikTok: what is the giant’s next frontier?
Oliver Lewis
TikTok has taken the world by storm, but its parent company ByteDance is less well-known. Oliver Lewis of social agency The Fifth charts its rise and onward trajectory.

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💸 ECommerce

Amazon is testing AI-generated summaries of product reviews
Danny Goodwin​
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.