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  • Your Digital Marketing News with MarketingFOMO 🔭 [June 19, 2023]

Your Digital Marketing News with MarketingFOMO 🔭 [June 19, 2023]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO June 19 2023 Edition

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

How to create and execute a buyer journey-based content strategy
Daryl Fanelli
Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys.

Why creator-led content marketing is the future of search
Ashley Liddell
The era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts. Here's how we can embrace it.

How To Drive Product Page Rankings With A Funnel Of Content & Links
Heather Campbell
Discover a full-funnel approach to drive product page rankings using a mix of link building and content marketing.

📣 Ads

Europe seeks breakup of Google ad business, adding to antitrust woes
Cat Zakrzewski, Aaron Gregg
E.U. competition regulators said only a breakup of Google’s ad-tech business would satisfy their concerns.

Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View
Matt G. Southern
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.

TikTok launches new AI ad script generator
Nicola Agius
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.

👍 Social

TikTok Shop tests visual search feature
Danny Goodwin
Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.

Twitter will start paying verified content creators in coming weeks, says Elon Musk
Nicola Agius
Elon Musk has confirmed plans to start paying Twitter' verified content creators for ads served in their replies – but there are conditions.

ByteDance beyond TikTok: what is the giant’s next frontier?
Oliver Lewis
TikTok has taken the world by storm, but its parent company ByteDance is less well-known. Oliver Lewis of social agency The Fifth charts its rise and onward trajectory.

💡 Master SEO Basics with a Free Course From Ahrefs

Master SEO Basics with a Free course from Ahrefs

Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.

💸 ECommerce

Amazon is testing AI-generated summaries of product reviews
Danny Goodwin
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.

The Future of Ecommerce is Now: Industry Insights for 2023 and Beyond
Semrush has published a new report where they share 7 top ecommerce trends and takeaways from an in-depth analysis of their ecommerce data.

YouTube Ads ecommerce guide: When, how and why
Menachem Ani
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.

📊 Conversion Optimization & Measurement

Major Looker Studio GA4 connector update adds 170 new fields
Nicola Agius
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.

5 Emerging Conversion Best Practices for Ecommerce Websites
Jen Holzman
From AI Chatbots to Showrooming Features, learn about 5 major emerging conversion optimization trends in online stores.

Your Burning Questions About Google Analytics 4 (GA4)
Amanda Natividad
A Q&A with Steve Lamar, GA4 expert and founder of ReallyGoodData about everything GA4.

Turning Browsers Into Buyers: Unraveling The Art Of Conversion And The Role Of Page Load Time
Level343 Team
Explore effective strategies for converting readers into buyers, such as identifying pain points, personalizing marketing efforts, and optimizing page load times.


How to Prepare your Brand for Upcoming AI Features in Search
Lily Ray
Lily shares her findings after testing Google's Search Generative Experience with regards to how helpful and effective the tool is, besides learnings from experiments to see whether and how Bing Chat and Google SGE can pick up on the changes made to Websites.

​This Old Article Made A Big Comeback In Google Over The Last Month. Here’s What Was Done In 2 Hours Of Work [Thread]
Tony Hill
Tony recommends an easy-to-follow, 8-step process to refresh old articles by leveraging Google Search Console data.

Website Crawling: The What, Why & How To Optimize
Jes Scholz
​Not sure where to start when it comes to making sure your pages are crawled? From internal linking to instructing Googlebot, here's what to prioritize.

💼 Marketing Jobs

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

BRIEF.AI: Get Any Article's Summary
Say goodbye to lengthy articles and hello to simplified reading with Brief.Ai, Powered by (GPT-4), the open-source article summarizer. Transform complex information into clear and concise summaries and enjoy an enhanced reading experience.

🙋🏻‍♀️ Experts to Follow

Accelerate your YouTube growth with these specialists:

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis - MarketingFOMO & SEOFOMO Creator

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website

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