📝 Content Marketing

5 Content Marketing Hacks to Increase Visibility and Attract More Leads
Erik Emanuelli
Go through five of the best content marketing hacks businesses should be using in order to maximize their reach and engagement levels.

5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)
Ann Gynn
From tailoring your content to the product calendar to avoid spilling all the beans. Learn about these and more lessons for more fruitful content.

10 Ways to Ensure Content Marketing Success
Ann Smarty
Here’s a checklist for you to follow to take your already awesome content to the next level.

📣 Ads

LinkedIn Ads rolling out generative AI, new ad formats
_{Danny Goodwin}
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.

11 Tips To Get The Best Out Of Performance Max Campaigns
_{Frederick Vallaeys}
PMax's high dependence on AI doesn’t mean these are set-it-and-forget-it campaigns. Here's how to set your paid campaigns up for success.

Microsoft Advertising Boosts Analytics & Global Reach In June Update
_{Matt G. Southern}
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.

Google Ads is changing how it processes trademark complaints
_{Nicola Agius}
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24.

👍 Social

TikTok Influencers 101: The Questions You’re Too Embarrassed To Ask
Klear
Learn how to incorporate TikTok into your influencer marketing strategy.

Free Instagram Engagement Rate Calculator for 2023
Alyssa Hirose
Get an overview of your performance in seconds with this easy-to-use free Instagram engagement rate calculator.

How Gen Z Are Using Social Media
Chelsea Alves
Effectively reaching Gen Z can be a challenge. In this post, we demystify Gen Z social media marketing best practices and tactics.

6 Advanced Social Media Marketing Tips
Lisa D. Jenkins
Six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.

^[Sponsor]
💡 AI-Generated Content: Everything You Need to Know

Everyone and their mom is talking about AI these days.

Conductor's written an in-depth guide on what AI-generated content means for content creators, what the benefits and limitations are, how it impacts SEO and what role it should play within your Content Marketing Strategy.

Learn more about AI-generated content!

💸 ECommerce

TikTok targets $20 billion in ecommerce sales
Nicola Agius​
TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.

New Ecommerce Exploit Affects WooCommerce, Shopify, Magento
Roger Montti ​
A Magecart style exploit is affecting multiple ecommerce platforms to steal credit card information and infect other sites.

6 Unconventional Growth Tactics to Generate Immediate Ecommerce Revenue
Mustafa Saeed​
When you're short on making payroll, these tactics can help put immediate cash in your pocket.

📊 Conversion Optimization & Measurement

Fine-Tuning Your Conversion Points: Strengthening Your Call To Actions
Gabriella Sannino
Why isn't your website converting? Is there something wrong with your conversion points? Here are 6 actions you can take to elevate your CTA game.

Google Analytics 4 audience builder gains six new dimensions and metrics
Barry Schwartz
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.

iOS 17 automatically removes tracking parameters from links you click on
Benjamin Mayo
Link Tracking Protection is a new feature automatically activated in Mail, Messages, and Safari in Private Browsing mode. It detects user-identifiable tracking parameters in link URLs, and automatically removes them.

🤖 SEO

​Is It OK to Remove 301 Redirects After a Year? We Tested It
Patrick Stox
​It's assumed that if a redirect is eliminated, the signals are lost. It’s also been understood that if the original page is restored that the signals will build back up for that page. Have we been wrong this whole time? Let’s find out.

​Google’s Perspectives search menu filter is now live on mobile in the US
Brodie Clark
​Exactly one month after being announced, Google has now launched the Perspectives filter to their mobile search results in the US.

​SEO in an AI World: First Draft Of A Strategy
​Eli Schwartz
​Eli has been advocating the need to develop a new SEO approach to generative AI, and now that he has had a chance to experiment with Google’s SGE, shares more thoughts on what that strategy might look like.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

^[Sponsor]
💡 Master SEO Basics with a free course from Ahrefs

Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.

Start Learning Now

💼 Marketing Jobs

• Head of Marketing Growth at Customer.io

• Senior Growth Marketer at BeamJobs

• Growth Marketing Manager at EvenUp

• Growth Lead at DataMilk

• Content Marketing Strategist at Atticus

• Digital Content Manager at CVS Health

• Product Marketing Manager Lead at Deel

• Senior Marketing Campaign Specialist at Mineral

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

Formula God
​Andrew Charlton, Liam Charlton
Talk to sheets with built-in artificial intelligence. Do everything you need in Google Sheets with one single formula.

GetGenie
GetGenie
Write & Rank 20x Faster with GetGenie - Your Personal Ai Assistant. Be it WordPress, SaaS app, or chatbot — GetGenie Ai has got you covered on all fronts, across all lines of work.

🙋🏻‍♀️ Experts to Follow

Improve your productivity by following and learning from these productivity specialists:

• Adam Grant (Twitter, LinkedIn), Organizational psychologist at Wharton, #1 NYT bestselling author of THINK AGAIN

• Laura Vanderkam (Twitter, LinkedIn), Author of Off the Clock, I Know How She Does It and Tranquility By Tuesday. Time management speaker and podcaster.

• Easlo (Twitter, YouTube), The Notion Guy

• Ali Abdaal (Twitter, YouTube), Ex-doctor, now the world's most followed productivity expert.

• Gillian Perkins (Twitter, YouTube), Founder of Startup Society and host of the Work Less, Earn More podcast.

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website