Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Top AI tips and prompts to supercharge your content marketing
_{Victoria Shepherd}
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.

Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work
_{Ann Gynn}
Content accuracy matters even more in the age of AI. Whether content originates from a human or an algorithm, fact-check it with this helpful list.

How to optimize your content strategy for Google SERP features​
_{​Alex Klugerman}
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more. Alex gives actionable tips for it here.

📣 Ads

Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
_{Matt G. Southern}
Alphabet's latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.

Google Ads broad match: What the data reveals for PPC marketers
_{Jason Tabeling}
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.

Meta’s stock jumps after AI, ad momentum drive earnings, revenue jump
_{Jon Swartz}
Facebook parent Meta Platforms Inc. is raking in digital ads, as its earnings attest, and Wall Street is rewarding it.

👍 Social

How To Use Linkedin For Marketing
Kristi Hines
Discover the best practices for LinkedIn marketing to help you increase brand visibility, generate leads, and make sales.

The Best Time To Post On Instagram In 2023
Shelley Walsh
To find the best time to post on Instagram, Shelley reviewed a range of data studies, so you can use as a starting point to find your best time to post.

TikTok Introduces Text Posts To Effortlessly Engage With Followers
Kristi Hines
TikTok broadens its content creation options with text posts. Find out how to access this new format and use it to boost engagement.

^[Sponsor]
💡 Grow Your SEO with Ahrefs Web Explorer

Web Explorer is a brand new tool from Ahrefs. It allows you to see the web through the eyes of a search engine.

You can run advanced searches using operators, and will soon be able to see what tech a site runs on and extract email addresses in "mailto" links and many more!

Learn more about Web Explorer.

💸 ECommerce

Captivating Display Strategies For Boosting Your Online Sales
_Level343
If you need help with your product descriptions, look no further. Here are 5 ways you can improve your e-commerce site.

Shopify Sidekick is like ChatGPT, but for e-commerce merchants
_{Kyle Wiggers}
At its bi-annual Editions conference, the e-commerce company announced an expanded set of features under Shopify Magic, Shopify’s catch-all brand for generative AI.

Google Merchant Center adds customer support feature
_{Nicola Agius}
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.

TikTok to launch e-commerce program to bring Chinese goods to the US
_{Josh Ye}
TikTok plans to launch a program in August to help Chinese merchants sell goods globally, and will officially roll it out first to consumers in the United States, a person familiar with the matter said.

📊 Conversion Optimization & Measurement

Free GA4 Setup Checklist
​Brie E Anderson
Keep track of all of your GA4 setup tasks. Great for creating Standard Operating Procedures or for a setup audit.

Mastering GA4: How To Use The New Google Analytics Like A Pro
​Heather Campbell
Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.

GA4 Bigquery Tips: Guide to Attribution
​Luka Cempre
Learn tips to create custom and classic GA attribution models by utilizing the power of the GA4 BigQuery export feature.

🤖 SEO

​​Google Expands Site Names For Subdomains On All Devices In Four Languages​
Kristi Hines
​Learn about Google's support of site names for subdomains on all devices in four languages, plus a workaround for preferred site names.

​​The Complete SEO Checklist to Follow in 2023
Ryan Jones
​Ryan takes us through the checklist you need to follow for SEO success in 2023. He has used this checklist to grow their blog traffic by 141% in 2023 so far.

​​​Google: Don’t Choose Cheap TLDs, Avoid Spam Risks
Matt G. Southern
​Google advises against cheap TLDs due to spam risks, says TLD keywords don't improve SEO.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Marketing Jobs

• Head of Partner Marketing at Canonical

• Digital Marketing Manager at HustleWing

• Influencer Specialist at Blue Wheel

• Senior Paid Search Analyst at Workshop Digital

• Product Marketing Manager at Coursedog

• Conversion Rate Optimization (CRO) Specialist at GrowthDay

• Content Marketing Manager at Siteline

• Senior Content Manager at Simon Data

• Marketing Creative Producer at Quadcode

• Web Analyst at Raketech

• Growth Marketer at SalesCaptain

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

​​Reply: Drive your revenue growth with AI 
​Reply
Reply is your AI-powered sales engagement platform to create new opportunities at scale – automatically

​Free Domain Alerts: Domain and SSL Expiration Monitoring​ ​
Little Warden
​Monitor up to 20 domains for Domain and SSL expiration alerts; as those dates get closer, "Free Domain Alerts" will let you know in a more and more urgent way.

​​Coveragely - Digital PR and Link Building Reporting
​Coveragely
​Visualize your online coverage. The ultimate tool for showcasing SEO and Digital PR metrics from multiple data sources​​

🙋🏻‍♀️ Experts to Follow

Let’s follow these marketers who have written pieces covered in MarketingFOMO:

• Victoria Shepherd (Twitter, LinkedIn), VP of Marketing at Insurety Capital

• Brie E Anderson (Twitter, LinkedIn), OwnerOwner BEAST Analytics

• Ryan Jones (Twitter, LinkedIn), Marketing Manager at SEOTesting

• Shelley Walsh (Twitter, LinkedIn), SEO Content Strategist at SEJ & Consulting

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website