Your Digital Marketing News with MarketingFOMO 🔭 [July 31, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Top AI tips and prompts to supercharge your content marketing
_{Victoria Shepherd}
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.

Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work
_{Ann Gynn}
Content accuracy matters even more in the age of AI. Whether content originates from a human or an algorithm, fact-check it with this helpful list.

How to optimize your content strategy for Google SERP features​
_{​Alex Klugerman}
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more. Alex gives actionable tips for it here.

📣 Ads

Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
_{Matt G. Southern}
Alphabet's latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.

Google Ads broad match: What the data reveals for PPC marketers
_{Jason Tabeling}
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.

Meta’s stock jumps after AI, ad momentum drive earnings, revenue jump
_{Jon Swartz}
Facebook parent Meta Platforms Inc. is raking in digital ads, as its earnings attest, and Wall Street is rewarding it.

👍 Social

How To Use Linkedin For Marketing
Kristi Hines
Discover the best practices for LinkedIn marketing to help you increase brand visibility, generate leads, and make sales.

The Best Time To Post On Instagram In 2023
Shelley Walsh
To find the best time to post on Instagram, Shelley reviewed a range of data studies, so you can use as a starting point to find your best time to post.

TikTok Introduces Text Posts To Effortlessly Engage With Followers
Kristi Hines
TikTok broadens its content creation options with text posts. Find out how to access this new format and use it to boost engagement.

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💸 ECommerce

Captivating Display Strategies For Boosting Your Online Sales
_Level343
If you need help with your product descriptions, look no further. Here are 5 ways you can improve your e-commerce site.

Shopify Sidekick is like ChatGPT, but for e-commerce merchants
_{Kyle Wiggers}
At its bi-annual Editions conference, the e-commerce company announced an expanded set of features under Shopify Magic, Shopify’s catch-all brand for generative AI.