Your Digital Marketing News with MarketingFOMO 🔭 [July 31, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO July 31 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work
Content accuracy matters even more in the age of AI. Whether content originates from a human or an algorithm, fact-check it with this helpful list.
How to optimize your content strategy for Google SERP features
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more. Alex gives actionable tips for it here.
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Matt G. Southern
Alphabet's latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
Meta’s stock jumps after AI, ad momentum drive earnings, revenue jump
Facebook parent Meta Platforms Inc. is raking in digital ads, as its earnings attest, and Wall Street is rewarding it.
How To Use Linkedin For Marketing
Discover the best practices for LinkedIn marketing to help you increase brand visibility, generate leads, and make sales.
The Best Time To Post On Instagram In 2023
To find the best time to post on Instagram, Shelley reviewed a range of data studies, so you can use as a starting point to find your best time to post.
TikTok Introduces Text Posts To Effortlessly Engage With Followers
TikTok broadens its content creation options with text posts. Find out how to access this new format and use it to boost engagement.
💡 Grow Your SEO with Ahrefs Web Explorer
Web Explorer is a brand new tool from Ahrefs. It allows you to see the web through the eyes of a search engine.
You can run advanced searches using operators, and will soon be able to see what tech a site runs on and extract email addresses in "mailto" links and many more!
Captivating Display Strategies For Boosting Your Online Sales
If you need help with your product descriptions, look no further. Here are 5 ways you can improve your e-commerce site.
Shopify Sidekick is like ChatGPT, but for e-commerce merchants
At its bi-annual Editions conference, the e-commerce company announced an expanded set of features under Shopify Magic, Shopify’s catch-all brand for generative AI.
Google Merchant Center adds customer support feature
Providing customer service information helps brands to build trust with shoppers, increasing the chances of them becoming loyal customers.
TikTok to launch e-commerce program to bring Chinese goods to the US
TikTok plans to launch a program in August to help Chinese merchants sell goods globally, and will officially roll it out first to consumers in the United States, a person familiar with the matter said.
📊 Conversion Optimization & Measurement
Free GA4 Setup Checklist
Brie E Anderson
Keep track of all of your GA4 setup tasks. Great for creating Standard Operating Procedures or for a setup audit.
Mastering GA4: How To Use The New Google Analytics Like A Pro
Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.
GA4 Bigquery Tips: Guide to Attribution
Learn tips to create custom and classic GA attribution models by utilizing the power of the GA4 BigQuery export feature.
Google Expands Site Names For Subdomains On All Devices In Four Languages
Learn about Google's support of site names for subdomains on all devices in four languages, plus a workaround for preferred site names.
The Complete SEO Checklist to Follow in 2023
Ryan takes us through the checklist you need to follow for SEO success in 2023. He has used this checklist to grow their blog traffic by 141% in 2023 so far.
Google: Don’t Choose Cheap TLDs, Avoid Spam Risks
Matt G. Southern
Google advises against cheap TLDs due to spam risks, says TLD keywords don't improve SEO.
💼 Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
Free Domain Alerts: Domain and SSL Expiration Monitoring
Monitor up to 20 domains for Domain and SSL expiration alerts; as those dates get closer, "Free Domain Alerts" will let you know in a more and more urgent way.
Coveragely - Digital PR and Link Building Reporting
Visualize your online coverage. The ultimate tool for showcasing SEO and Digital PR metrics from multiple data sources
🙋🏻♀️ Experts to Follow
Let’s follow these marketers who have written pieces covered in MarketingFOMO:
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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