Your Digital Marketing News with MarketingFOMO 🔭 [July 3, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​User Journey Mapping: How To Justify Your Contents Purpose
Andy Chadwick
​Another useful guide from Andy, this time explaining how to gauge long-form content's value via user journey mapping, tiered strategies, and more.

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store
Kristi Hines
As the ChatGPT plugins collection reaches 580, Kristi assembled a list of 60 for content marketing research, optimization, and promotion.

Diversify Your Content Strategy — Whiteboard Friday
Azeem Ahmad
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.

How to Make Local Content Truly Local
John West
By creating a local SEO strategy, conducting actual localized keyword research, and optimizing your location pages, you will be well on your way to making local content that is truly local.

📣 Ads

How non-retail advertisers can embrace value-based bidding in Google Ads
_{Grace Mante}
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.

Google Ads Introduces New, Streamlined Design
_{Kristi Hines}
See the redesigned Google Ads, offering streamlined navigation and enhanced tools for campaign management and performance insights.

Google Ads Liaison Addresses AI In AMA Session
_{Brooke Osmundson}
Ginny Marvin, dedicated Google Ads Liaison, answered advertiser questions in a AMA session hosted by the Paid Search Association.

How To Use Google Ads on YouTube To Reach New Audiences
_{Shopify Staff}
Google Ads for YouTube are short video advertisements that appear on YouTube, typically before or during YouTube videos. Here’s how to employ video ads as part of your YouTube marketing strategy.

👍 Social

Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
Ann Gynn
Learn how Instagram chooses content to show in feeds and stories and how to optimize your content for it.

How Facebook ranks content in 2023: Feed, Stories, Reels and more
Nicola Agius
Here's everything known about how Facebook ranking algorithms work to help you maximize your visibility and engagement.

Twitter Introduces ‘Temporary Limit’ on Number of Posts Users Can Read, Unverified Accounts Get 800 per Day
Charna Flam
Twitter owner Elon Musk announce a temporary limit on the number of posts users can read -- unverified accounts get 800 per day.

TikTok is jumping off the BeReal bandwagon by killing TikTok Now
Steve Dent
TikTok has told users that it's discontinuing TikTok Now, a clone of last year's social media sensation BeReal.

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💸 ECommerce

Reduce Shopping Cart Abandonment on Your eCommerce Site
Ashlynn McLain​
In today’s competitive online marketplace, reducing shopping cart abandonment is crucial for e-commerce sites looking to increase their sales revenue. Here are a few ways to do it.