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- Your Digital Marketing News with MarketingFOMO 🔭 [July 3, 2023]
Your Digital Marketing News with MarketingFOMO 🔭 [July 3, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO July 3 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
User Journey Mapping: How To Justify Your Contents Purpose
Andy Chadwick
Another useful guide from Andy, this time explaining how to gauge long-form content's value via user journey mapping, tiered strategies, and more.
60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store
Kristi Hines
As the ChatGPT plugins collection reaches 580, Kristi assembled a list of 60 for content marketing research, optimization, and promotion.
Diversify Your Content Strategy — Whiteboard Friday
Azeem Ahmad
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time.
How to Make Local Content Truly Local
John West
By creating a local SEO strategy, conducting actual localized keyword research, and optimizing your location pages, you will be well on your way to making local content that is truly local.
📣 Ads
How non-retail advertisers can embrace value-based bidding in Google Ads
Grace Mante
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Google Ads Introduces New, Streamlined Design
Kristi Hines
See the redesigned Google Ads, offering streamlined navigation and enhanced tools for campaign management and performance insights.
Google Ads Liaison Addresses AI In AMA Session
Brooke Osmundson
Ginny Marvin, dedicated Google Ads Liaison, answered advertiser questions in a AMA session hosted by the Paid Search Association.
How To Use Google Ads on YouTube To Reach New Audiences
Shopify Staff
Google Ads for YouTube are short video advertisements that appear on YouTube, typically before or during YouTube videos. Here’s how to employ video ads as part of your YouTube marketing strategy.
👍 Social
Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
Ann Gynn
Learn how Instagram chooses content to show in feeds and stories and how to optimize your content for it.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Nicola Agius
Here's everything known about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
Twitter Introduces ‘Temporary Limit’ on Number of Posts Users Can Read, Unverified Accounts Get 800 per Day
Charna Flam
Twitter owner Elon Musk announce a temporary limit on the number of posts users can read -- unverified accounts get 800 per day.
TikTok is jumping off the BeReal bandwagon by killing TikTok Now
Steve Dent
TikTok has told users that it's discontinuing TikTok Now, a clone of last year's social media sensation BeReal.
[Sponsor]
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💸 ECommerce
Reduce Shopping Cart Abandonment on Your eCommerce Site
Ashlynn McLain
In today’s competitive online marketplace, reducing shopping cart abandonment is crucial for e-commerce sites looking to increase their sales revenue. Here are a few ways to do it.
TikTok could soon bring its new e-commerce store to the US
Lauren Forristal
TikTok could be launching an online retail store in the U.S. as early as next month.
Want Better Internet Sales? Use This Overlooked Strategy
Mohamed Elhawary
The employment of this service eliminates the need to hire, train and manage an in-house team, an endeavor that can drain substantial resources in terms of time and money.
📊 Conversion Optimization & Measurement
GA4 for B2B: How to Track Events And Conversions
Gemma Fontané
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager with Gemma.
Google recommends importing GA4 conversion data into Google Ads
Nicola Agius
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Have you waited until the last minute to migrate from UA to GA4? Check these (Free Resources) out [Thread]
Aleyda Solis
It's finally time to leave Universal Analytics for good. If you haven't yet migrated or started to use GA4, here are free resources to begin with.
🤖 SEO
Does Semantic HTML Help Search Identify And Evaluate Content? [Video]
Google Search Central
Semantic HTML is a way of coding HTML that uses elements to indicate the meaning of the content rather than its appearance. In this edition of #AskGooglebot John answers if semantic HTML can improve your website's SEO, accessibility, and rankings.
Sitemaps Ping Endpoint Is Going Away
Google Search Central
Google announces the deprecation of the sitemaps 'ping' endpoint (effective end of the year) and provides some recommendations for using the lastmod element.
Tangential SEO: Finding Keywords for Content No One Else Has
Andy Chadwick
Learn about Andy's methodology for finding keywords none of your competitors have even thought about.
💼 Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
Wondercraft AI - Effortless podcast creation, for the AI era
Wondercraft AI
Turn existing content into captivating podcasts, effortlessly.
GA4 Classic Mode in Looker Studio
TGA4 Classic Mode
Already missing the Universal Analytics interface and having a hard time getting used to GA4? Check out this free Looker Studio Report featuring UA reports for your GA4 data.
🙋🏻♀️ Experts to Follow
Experienced Digital Marketing Agencies Directors or Founders:
Gareth Hoyle (Twitter, LinkedIn), Managing Director of Marketing Signals
Alexandra Tachalova (Twitter, LinkedIn), Founder of Digital Olympus
Mark Williams-Cook (LinkedIn), Director of Candour, Founder of AlsoAsked.com
Carrie Rose (Twitter, LinkedIn), CEO & Founder of Rise at Seven
Cari O'Brien (Twitter, LinkedIn), Founder & Chief Word Nerd of Custom Content Solutions
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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