Your Digital Marketing News with MarketingFOMO 🔭 [July 17, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success
Adriana Stein
Wondering how you can use B2B influencer marketing to drive global and international content marketing success? Get the full overview here!

Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust
Robert Rose
Today, facts alone won’t suffice. How do you give your audience something to care about? Take a look.

Build a Sustainable Content Practice With This 5-Point Blueprint
Natalie Dunbar
Here’s a five-point content strategy practice blueprint to help you build the best content for your business.

📣 Ads

How to track Performance Max campaigns with Google Apps Script
_{Andrew Wirtz}
Learn how to work around PMax's limited reporting and insights using a script to pull data on Google Ads campaign spend breakout.

10 ways to revolutionize your PPC game with GPT
_{Nicola Agius}
The biggest threat to you job isn't AI – it's other marketers who have figured out how to use AI to their advantage.

How to deliver PPC results to executives: Get out of the weeds
_{Ann Robison}
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.

Repetitive ads ‘damage brand reputation and purchase intent’
_{Nicola Agius}
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.

👍 Social

Threads is adding branded content tools to create paid promotion opportunities
Nicola Agius
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?

Threads and Spill: Can These New Apps Dethrone Twitter?
Lestraundra Alfred
Twitter's challenges have been highly publicized, but the app is now facing an obstacle it’s never encountered — competition. Here’s how the launch of rival apps Spill and Meta’s Threads could impact the future of Twitter.

134 Social Media Statistics You Need To Know For 2023
Annabelle Nyst
We've rounded up over 130 social media statistics that are useful and informative to represent the 4.8 billion social media users worldwide.

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💸 ECommerce

Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
_{Nicola Agius}
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.