- Your Digital Marketing News with MarketingFOMO 🔭 [Jan 8, 2024]
Your Digital Marketing News with MarketingFOMO 🔭 [Jan 8, 2024]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO January 8, 2024 Edition
Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
SEO-Driven Content Architecture — Whiteboard Friday [Video]
Does all of your content come together in a structure that allows it to be scaled? Learn how to grow your rankings, and drive conversions by creating SEO-driven content architecture.
The Three Pillars Of Content Marketing Strategy
Learn about the 5 categories of activities that form the backbone of this model, providing insights into the tested and proven framework for content marketing success.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
Updates to Gambling and games policy (January 2024)
In January 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. They’ll begin to accept and run ads for sports betting from state-approved entities in Delaware.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
Meet ‘Link History,’ Facebook’s New Way to Track the Websites You Visit
Facebook introduces a confusing new setting as the walls close in on Zuckerberg’s data machine.
How to Build a Social Media Growth Strategy That Works 
Follow this guide for actionable tactics that will help you reach new levels of social media growth in 2024.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
💡 Need input for your 2024 SEO Strategy?
Conductor surveyed over 400 respondents about their SEO Strategy for next year.
Learn what they're focusing on, how disruptive they expected Google's SGE roll out will be and much more!
Influencer marketing is changing in 2024! everybody listen up [Thread]
Increase in gifting, an increase in UGC as there’s a big appetite for it, more short-term contracts with max of 3-6 months due to variability in influencers socials, and more!
7 Things Brands Should Consider Before Collaborating With an Influencer
Influencers of all sizes can help brands meet a new audience in 2024. Here are top things to consider before starting.
Yeti CMO on how he’ll never cede control to ‘the whims of influencers and celebs’
The Texas-based outdoor brand doesn’t give freebies to the famous or pay lifestyle influencers to promote its products. Instead, says marketing boss Paulie Dery, it partners with interesting personalities embedded in the communities it supports.
Google’s John Mueller On AI-Generated Images & Stock Photography
Google's John Mueller shares some thoughts with the SEO community on the impact of AI-generated images vs. stock photos on user experience.
Google's top 4 (SEO) trends and stories from 2023
Google Search Central
John goes through the top topics that trended in SEO in 2023: Technical SEO, search quality algorithms, AI and machine learning and structured data.
Google’s John Mueller On Keyword Domain Names And Branding For SEO
Do keyword domain names offer an advantage in Google Search? Find out if this is something to consider in 2024.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
🙋🏻♀️ Experts to Follow
Follow these amazing SEOs who have joined the most popular LearningSEO.io Accelerator Q&A sessions:
Jo Turnbull (X/Twitter, LinkedIn) in the Competition Research for SEO Concepts and Q&A Session.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭