Your Digital Marketing News with MarketingFOMO 🔭 [Jan 29, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The Ultimate Guide to Conducting a Content Audit — Step-by-Step Process for Optimizing Your Website's Content
Nikola Baldikov
Here's why it's important to conduct a content audit — and a step-by-step guide on how to do it effectively.

Maximizing ChatGPT For Comprehensive Content Creation
Gabriella Sannino
Discover the power of ChatGPT for content creation in this in-depth exploration. See how integrating ChatGPT with SEO tools, CMS, and social media platforms can revolutionize content strategies, enhance efficiency, and elevate engagement.

How Short Videos & User-Generated Content Impacts Marketing
Matt G. Southern
Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses.

📣 Ads

Google Ads Sends Suspension Email Threats For Non-Compliant GDPR Consent Banners
Barry Schwartz
Google is now sending emails to publishers, app owners and others if their sites and apps are not compliant for GDPR EU User Consent Policy.

Google Ads AI Conversational Experience Now Available To Globally In English
Barry Schwartz
Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google's latest multimodal generative AI model.

13 Google Ads Tips for Better Results in 2024
Sydney Go
Maximize your Google Ads success in 2024. Learn cutting-edge tips to boost your campaigns‘ effectiveness.

How to make PPC work for SMBs
Ashton Clarke
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.

75% of top brands fall victim to fraud in Google Search Ads
Nicola Agius
Google is being urged to do more in safeguarding brands' reputations and preventing online shoppers from becoming victims of fraud.

👍 Social

Meta steps up data privacy measures in Europe amid targeted ad concerns
Nicola Agius
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory
Aisha Malik
TikTok is coming for YouTube. The company has been spotted testing the ability for users to upload 30-minute videos.

LinkedIn to sunset lookalike audiences
Nicola Agius
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

Setting Goals For Social Media And Making Them SMART
Jenny Li Fowler
Master the art of goal-setting for social media with ease with this guide. Learn how to effortlessly guide clients by creating SMART objectives for an effective online presence.

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💡 Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

😎 Creators & Influencers

10 metrics to track influencer marketing success in 2024
Ayush Sood
Track these influencer marketing metrics to measure the effectiveness of your campaigns.