Your Digital Marketing News with MarketingFOMO 🔭 [Jan 22, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
Priyam Chawla
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Miriam Ellis
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

How To Bring Personality to Your Content and Personas
Andi Robinson
You use demographic data to understand the audience. But have you considered their personality traits? It will improve your content, messaging, and strategy.

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Laura Martisiute
Nine leading B2B content marketers on what they think B2B brands can do to create good content in 2024 (with examples).

📣 Ads

Google issues urgent steps for advertisers running campaigns in the EU
Nicola Agius
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.

Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
Jonathan Kagan
Embark on a candid journey through the Performance Max landscape as we dissect its efficiency compared to Search.

How will Google’s Search Generative Experience impact PPC marketing?
Nicola Agius
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.

Google lays off “hundreds” more as ad division switches to AI-powered sales
Ron Amadeo
Googlers are now building AI tools so other Googlers can be laid off.

👍 Social

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]
Matt G. Southern
Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform.

AI-enhanced YouTube marketing: Insights from 3 case studies
Greg Jarboe
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.

Each Facebook User Is Monitored by Thousands of Companies
Jon Keegan
A Consumer Reports analysis looks at who is sending information about your online activity to Facebook

Meta is approaching a $1 trillion market cap after Mark Zuckerberg's 'Year of Efficiency'
Huileng Tan
Meta's market cap is now $966.60 billion, which means it is $33.4 billion away from the prized $1 trillion milestone.

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💡 Need input for your 2024 SEO Strategy?

Conductor surveyed over 400 respondents about their SEO Strategy for next year. Learn what they're focusing on, how disruptive they expected Google's SGE roll out will be, and much more!

😎 Creators & Influencers

What You Need To Know About Working With Influencers
Alexander Puutio
By 2029, advertisers are expected to spend more than $69 billion a year to have their goods and services promoted by influencers. Learn how to engage them.