Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​What to Put on a Landing Page: 10 Must-Haves and Best Practices
^{Jessica Meher}
Landing pages are one of the most important elements of lead generation. Discover what you should put on landing pages to increase your conversion rate.

​B2B Content Marketing Explained: Tactics From Real Teams
^{Ryan Law}
Discover how 3 B2B businesses close big deals with content marketing.

​6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
^{​​​Kristi Hines}
Discover how Coca-Cola uses generative AI for a chatbot with local search results, lead capture, experiential marketing, and OOH advertising.

​Unlock the Potential of Your Marketing with Proven ROI Strategies
^{Michael Brenner}
Learn how to assess content costs, utilization, and performance to prove the true value of your content marketing efforts in driving business success.

📣 Ads

Ad Spending Growth To Accelerate In 2024
_{Beth Kindig}
2024 is widely expected to see an acceleration in ad spending. Retail media is expected to see 23% growth. CTV ads are expected to be the strongest.

Google confirms it is testing ad copy variation in live ads
_{Nicola Agius}
Google quietly started placing headlines in ad copy description text without informing advertisers.

Google Ads: Support is not being phased but ‘big’ AI improvements are underway
_{Nicola Agius}
Google has addressed concerns about a potential withdrawal of the feature and a steep decline in customer service.

👍 Social

​How Gen Z Are Using Social Media
^{​​​Chelsea Alves}
Gen Z demands a fresh marketing approach. Learn how to retire outdated strategies and captivate them where they live: on social media.

​The 2024 Guide to Social Media Strategy for Executives
^{​​​Michelle Martin}
Find out how a smart social media strategy for executives will help you humanize your company, strengthen customer loyalty, and build your personal brand.

​Social Media Ads Became More Expensive in 2023: How I’m Shifting My 2024 Marketing Approach
^{​​​Jen Street}
When Jen Street noticed her business’ online ads becoming less successful, she pivoted instead of panicked. Learn the approaches she’s using in the new year.

^[Sponsor]
💡 Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

😎 Creators & Influencers

​How to Collaborate with Brands as a Content Creator [Expert Tips]
^{​​​Erica Santiago}
Get tips from experienced content creators on how to secure brand collaborations to generate income as a creator.

​Successful Influencer Marketing Campaigns: Examples and Tips
^{​​​Sara Novicic}
Influencer marketing is more popular than ever before. Here are some tips for good influencer marketing campaigns you should know.

Unveiling the future: Influencer marketing predictions set to transform 2024
^{​​​Natalie Giddings}
Hoozu chief operating officer Natalie Giddings reflects on the trends that will change the face of influencer marketing in the year ahead.

From Tiny Seeds to Mighty Trees: How Micro Influencers Can Cultivate Brand Loyalty
^{​​​Techratis}
Build trust, not just followers! Micro influencers marketing secrets revealed. Attract targeted audiences and boost conversions without breaking the bank.

🤖 SEO

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]
​​​​​​​​​​Joshua Hardwick
​Did you know that 78.2% charge a monthly retainer? Learn more insights from this survey of 350 SEO professionals.

​Programmatic SEO — Getting It Right
​​​​​​​​​​​Jenny Romanchuk
​Jenny shares dozens of strategies and examples for successful programmatic SEO so you can replicate them.

Google Author Name (Profile Page) & Site Favicon On Article Carousel
​​​​​​​​​​​Barry Schwartz
​Google is now showing author name icons via profile page and a site's favicon and site name on articles in the article carousel.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Senior Content Designer at Atlassian

• Growth Marketing Manager at Qdrant

• Group Manager, Global Higher Education Marketing at Adobe

• Digital Marketing Director at Kyriba

• Sr. Marketer, Campaign Activation at Thomson Reuters

• Search Engine Marketing Manager - SEA at Miro

• Marketing Director at Digital Silk

• Senior Digital Marketing Specialist CEE at Elanco

• Google Search Manager at bunq

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​Microsoft Copilot: Everyday AI Companion
Copilot
A new era of AI has arrived. Work more productively, boost efficiency, and find new growth opportunities with Copilot.

🙋🏻‍♀️ Experts to Follow

Follow these amazing SEOs who participated in the most viewed Crawling Mondays of 2023:

• ​Machine Learning for SEO​

  • Lazarina Stoy (X/Twitter, LinkedIn)

  • JC Chouinard (X/Twitter, LinkedIn)

• ​SEO Auditing Large Websites​

  • Jamie Indigo (X/Twitter, LinkedIn)

  • Patrick Stox (X/Twitter, LinkedIn)

• ​ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search​

  • Mordy Oberstein (X/Twitter, LinkedIn)

  • Darth Autocrat (X/Twitter)

• ​SEO for Google Discover - Learn to Optimize Google Discover Content​

  • Jessie Willms (X/Twitter, LinkedIn)

  • Shelby Blackley (X/Twitter, LinkedIn)

• ​Top SEO Trends in 2024: What to Expect and To Do in SEO for 2024​

  • Cindy Krum (X/Twitter, LinkedIn)

  • Lily Ray (X/Twitter, LinkedIn)

  • Kevin Indig (X/Twitter, LinkedIn)

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website