Your Digital Marketing News with MarketingFOMO 🔭 [Jan 15, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The 2024 Social Media Holiday Calendar for Your Content Strategy
Alexandra from SocialBee
Check out Socialbee’s 2024 social media holiday calendar and find out about the 300+ national and international days you can add to your posting schedule.

Effective Landing Pages: Design, Write, Build, Convert
Jahnelle Pittman-Seaman
Discover the secrets to compelling landing pages that captivate and convert. From design essentials to copywriting finesse, this article goes through it.

Audit and fix duplicate content: A guide to helping Google choose what to rank
Lazarina Stoy
​Learn how to detect and fix duplicate content to improve your business’s search visibility and user experience.

📣 Ads

TikTok launches new ad performance measurement tools
Nicola Agius
TikTok new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.

Google Ads for lead gen: 9 tips to scale low-spending campaigns
Menachem Ani
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.

Google to update AdMob & AdSense Program Policies
Nicola Agius
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."

Microsoft rolls out new AI tool that generates instant banner ads
Nicola Agius
Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization.

👍 Social

55 Instagram Statistics And Facts For 2024
Shelley Walsh
Find the latest and greatest Instagram facts and statistics, including details on demographics, company background, top influencers, and much more.

TikTok is restricting hashtags in Creative Center
Nicola Agius
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.

My 6Ms Of Social Media
Jenny Li Fowler
Enhance your social media strategy with the 6Ms framework. Explore key elements like mission, message, management, medium, metrics, and monitoring for success.

YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts
Andrew Hutchinson
YouTube has rolled out a new option to help you reformat your long-form content into Shorts, which could be a handy option for those looking to tap into the popularity of the Shorts format.

^[Sponsor]
💡 Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

😎 Creators & Influencers

How brands are betting on creator commerce in 2024
LTK
​Marketing decision makers say they will be investing more in creator marketing and connected TV in 2024, according to LTK’s Next Wave Marketing Study.