Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

The 2024 Social Media Holiday Calendar for Your Content Strategy
Alexandra from SocialBee
Check out Socialbee’s 2024 social media holiday calendar and find out about the 300+ national and international days you can add to your posting schedule.

Effective Landing Pages: Design, Write, Build, Convert
Jahnelle Pittman-Seaman
Discover the secrets to compelling landing pages that captivate and convert. From design essentials to copywriting finesse, this article goes through it.

Audit and fix duplicate content: A guide to helping Google choose what to rank
Lazarina Stoy
​Learn how to detect and fix duplicate content to improve your business’s search visibility and user experience.

📣 Ads

TikTok launches new ad performance measurement tools
Nicola Agius
TikTok new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.

Google Ads for lead gen: 9 tips to scale low-spending campaigns
Menachem Ani
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.

Google to update AdMob & AdSense Program Policies
Nicola Agius
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."

Microsoft rolls out new AI tool that generates instant banner ads
Nicola Agius
Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization.

👍 Social

55 Instagram Statistics And Facts For 2024
Shelley Walsh
Find the latest and greatest Instagram facts and statistics, including details on demographics, company background, top influencers, and much more.

TikTok is restricting hashtags in Creative Center
Nicola Agius
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.

My 6Ms Of Social Media
Jenny Li Fowler
Enhance your social media strategy with the 6Ms framework. Explore key elements like mission, message, management, medium, metrics, and monitoring for success.

YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts
Andrew Hutchinson
YouTube has rolled out a new option to help you reformat your long-form content into Shorts, which could be a handy option for those looking to tap into the popularity of the Shorts format.

^[Sponsor]
💡 Introducing Wix’s new Zapier integration

Wix’s native Zapier integration has had a revamp. Creating automations is now a lot more intuitive.

This integration lets users connect their sites with more than 6K apps directly in Zapier, using triggers linked to Wix business solutions like Forms, Stores, Bookings, Events and more.

All it takes is a few clicks to start parsing data between a Wix site and the likes of: Google Sheets, Hubspot and ActiveCampaign, and it can all be done without one line of code.

😎 Creators & Influencers

How brands are betting on creator commerce in 2024
LTK
​Marketing decision makers say they will be investing more in creator marketing and connected TV in 2024, according to LTK’s Next Wave Marketing Study.

Navigating the creator economy: Strategies for brands and marketing teams
Taylor Peterson
​Tap into the $100 billion creator economy through strategic influencer partnerships.

I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market
Ipinmi Akinkugbe
​Learn from these useful tips on surviving and potentially thriving in the cut-throat world of content creation.

🤖 SEO

​Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials
Barry Schwartz
​Danny Sullivan, in response to another SEO hit piece by The Verge said that author bylines and bios do not help a site or piece of content rank better. But he also added, "publications doing them may exhibit the type of other characteristics our ranking systems find align with useful content," so keep that in mind.

​​Danny Sullivan debunks the myth of the 'Perfect Page' Formula for Google [Thread]
Google Search Liaison
​Danny shares there isn’t a perfect page formula, and no one should feel they must work to some type of mythical formula. He says following third-party advice doesn’t guarantee search rankings and the best advice is to focus your efforts on your readers.

​​What Is Google’s Navboost Signal?
Dan Taylor
​​Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent. Dan goes through it in this comprehensive guide.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Marketing Manager (Ibero-America Region) at Taco Bell

• Digital Marketing Associate at American Express Global Business

• Senior Manager Digital Content at Adidas

• Website Growth Manager at Lattice

• Sr. Digital Marketing Manager, Amazon One at Amazon

• Global Digital Project Manager - Dance at Red Bull

• Music Creator Marketing Manager at TikTok

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Top Websites Ranking in the World
Ahrefs
A list of the Websites with the most search traffic in the world using Ahrefs data.

​​​​​​​​​​​​​AI Ad Text Generator
Adsby
Generate engaging ad copies for Google, Instagram, Facebook, LinkedIn, and Twitter effortlessly with Adsby's 100% Free AI Ad Text Generator.

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing SEOs and digital marketers sharing awesomeness:

• Ivana Flynn (LinkedIn) SEO Director at ComeOn Group

• Irina Maltseva (Twitter/X, LinkedIn), SEO Advisor and Growth Lead at Aura

• Ryan Darani (Twitter/X, LinkedIn), Search Strategy Director at Rise at Seven

• Kyle Rushton McGregor (LinkedIn), SEO & GA4 ConsultantSEO & GA4 Consultant at KRMDigital UK

• Luke Monaghan (Twitter/X, LinkedIn), Senior Manager, Global SEO at lululemon

• Becky Simms (Twitter/X, LinkedIn), Founder and CEO at Reflect Digital Ltd

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website