Latest News

📝 Content Marketing

Copywriting vs Content Writing: A Guide On Hiring the Perfect Writer
_{Andy Chadwick}
If you’re in digital marketing, you will have likely heard of the terms “copywriting” and “content writing”. While the definitions of these two words share similarities, they differ in terms of goals, techniques, and desired outcomes. This guide will help you understand the differences.

Content Marketing Trends and Insights [2023 Report]
_{Siege Media and Clearscope}
Clearscope and Siege Media teamed-up to survey 278 content marketers to understand their content strategy, goals, and their plans for the future (and the future of AI). Learn all about the key takeaways here.

AI-Created Images Lose U.S. Copyrights in Test for New Technology
_{Blake Brittain}
Images in a graphic novel that were created using the artificial-intelligence system Midjourney should not have been granted copyright protection, the U.S. Copyright Office said in a letter seen by Reuters.

📣 Ads

Google Ads: New Features For Performance Max Campaigns
_{Matt G. Southern}
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.

Elon Musk reportedly gave staff a one-week deadline to turn around Twitter's ads, and then laid them off
_{Grace Kay}
Elon Musk laid off dozens of Twitter staffers last week — including those who worked on ad products — right after giving them a one-week deadline to turn around the company's ad business, according to a recent report from The Verge.

Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law
_{Lance Eliot}
Just about any popular video on YouTube or other social media seems to have product placement ads. Now there has been chatter about using product placement ads in the latest and hottest form of AI. Learn about the implications here.

👍 Social

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
_{Kevin Tran}
Kevin Tran breaks down how publishers can monetize young consumers who are increasingly turning to social platforms for free news.

TikTok Provides New Insights into Best Performing Products, Based on Ad Content
_{Andrew Hutchinson}
TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes - basically every data point you could need to dig into the performance of each.

European Commission bans TikTok from corporate devices
_{Luca Bertuzzi}
Speaking of TikTok, the EU executive’s IT service has asked all Commission employees to uninstall TikTok from their corporate devices, as well as the personal devices using corporate apps, citing data protection concerns.

New Report Looks at Social Platform Performance Benchmarks for Brands
_{Andrew Hutchinson}
Rival IQ has published its latest social media benchmarks report, which looks at the average performance that brands are seeing across the major social platforms.

Social media used to be free. Not anymore.
_{Shirin Ghaffary}
You used to pay for social media with your eyeballs. Now Meta and Twitter want your money, too.

💸 ECommerce

Target bets on e-commerce by investing $100 million in hubs to speed up delivery
_{Melissa Repko}
The retailer plans to have at least 15 of the facilities, dubbed sortation centers, by the end of January 2026.

Shopify Cart Abandonment SMS & Email: 5 Causes + 5 Ways to Recover Revenue
_{Ayla Solomon}
Understand why shoppers don’t buy and how to salvage Shopify abandoned cart revenue with SMS.

9 Ways to Grow Repeat Buyers
_{Pamela Hazelton}
The key to brand-loyal customers is to offer things your competitors don’t. And that includes the shopping and order support experiences. Here are nine ways to win online shoppers for the long term.

Google Shopping Trends: Ecommerce Challenges & Opportunities In 2023
_{Mel Silverman}
2023 is the year of the next level Google’s ecommerce strategy. It’s time to embrace automation, diversify ad spend, and update your unique value propositions to take advantage of three critical Google shopping trends.

📊 Measurement & CRO

20 Google Analytics Alternatives
_{Jess Joyce}
Even if you’re planning on installing Google Analytics 4, you can run an alternative to ensure that you’re getting the right data and test as you go.

Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist
_{Jessica Fuchs}
Jessica raises some GA4 implementation concerns from the integrated marketing perspective and provides a checklist alongside actionable steps.

🤖 SEO

February 2023 Product Reviews Update Rollout Globally
_{​Google Search Central}
​On February 21, 2023, Google released the February 2023 product reviews update in English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. It'll take ~2 weeks to fully roll out.

The New Bing Preview Experience Arrives On Bing And Edge Mobile Apps; Introducing Bing Now In Skype
_{​Yusuf Mehdi}
Microsoft has started to roll out the new Bing and Edge on your smartphone along with some exciting new features, such as voice input. In addition, they are creating a new chat experience, beginning with Skype, to enhance your social communications with your friends and family.

Looking for more SEO news & resources? Take a look at #SEOFOMO!

Marketing Jobs

• Content Strategy Manager at Techaxis

• Digital Marketing Specialist at Penji

• Content Marketing Specialist at ActiveCampaign

• Digital Marketing Project Manager at Silverback Strategies

• Digital Products & Services Creator at Fud

• Paid Media Manager at Ninety.io

Free Tools

GPT for Slides: Use AI to Create Presentations
_{GPT For Slides}
​Use AI to generate beautiful presentations in seconds for free via Google Slides, MagicSlides and an OpenAI API.

Kraftful: ChatGPT but for Product Research 
_Kraftful
Save hundreds of hours with Kraftful AI summaries of user feedback.

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Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website