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  • Your Digital Marketing News with #MarketingFOMO 🔭 [Feb 27, 2023]

Your Digital Marketing News with #MarketingFOMO 🔭 [Feb 27, 2023]

Don't miss any worthy digital marketing news, resources & jobs

#MarketingFOMO

The February 27th 2023 Edition of #MarketingFOMO 🔭 is here

Latest News

📝 Content Marketing

Copywriting vs Content Writing: A Guide On Hiring the Perfect Writer
Andy Chadwick
If you’re in digital marketing, you will have likely heard of the terms “copywriting” and “content writing”. While the definitions of these two words share similarities, they differ in terms of goals, techniques, and desired outcomes. This guide will help you understand the differences.

Content Marketing Trends and Insights [2023 Report]
Siege Media and Clearscope
Clearscope and Siege Media teamed-up to survey 278 content marketers to understand their content strategy, goals, and their plans for the future (and the future of AI). Learn all about the key takeaways here.

AI-Created Images Lose U.S. Copyrights in Test for New Technology
Blake Brittain
Images in a graphic novel that were created using the artificial-intelligence system Midjourney should not have been granted copyright protection, the U.S. Copyright Office said in a letter seen by Reuters.

📣 Ads

Google Ads: New Features For Performance Max Campaigns
Matt G. Southern
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.

Elon Musk reportedly gave staff a one-week deadline to turn around Twitter's ads, and then laid them off
Grace Kay
Elon Musk laid off dozens of Twitter staffers last week — including those who worked on ad products — right after giving them a one-week deadline to turn around the company's ad business, according to a recent report from The Verge.

Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law
Lance Eliot
Just about any popular video on YouTube or other social media seems to have product placement ads. Now there has been chatter about using product placement ads in the latest and hottest form of AI. Learn about the implications here.

👍 Social

TikTok Really Is Becoming Gen Z’s Google, and More on How Gen Z Gets Its News
Kevin Tran
Kevin Tran breaks down how publishers can monetize young consumers who are increasingly turning to social platforms for free news.

TikTok Provides New Insights into Best Performing Products, Based on Ad Content
Andrew Hutchinson
TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes - basically every data point you could need to dig into the performance of each.

European Commission bans TikTok from corporate devices
Luca Bertuzzi
Speaking of TikTok, the EU executive’s IT service has asked all Commission employees to uninstall TikTok from their corporate devices, as well as the personal devices using corporate apps, citing data protection concerns.

New Report Looks at Social Platform Performance Benchmarks for Brands
Andrew Hutchinson
Rival IQ has published its latest social media benchmarks report, which looks at the average performance that brands are seeing across the major social platforms.

Social media used to be free. Not anymore.
Shirin Ghaffary
You used to pay for social media with your eyeballs. Now Meta and Twitter want your money, too.

💸 ECommerce

Target bets on e-commerce by investing $100 million in hubs to speed up delivery
Melissa Repko
The retailer plans to have at least 15 of the facilities, dubbed sortation centers, by the end of January 2026.

Shopify Cart Abandonment SMS & Email: 5 Causes + 5 Ways to Recover Revenue
Ayla Solomon
Understand why shoppers don’t buy and how to salvage Shopify abandoned cart revenue with SMS.

9 Ways to Grow Repeat Buyers
Pamela Hazelton
The key to brand-loyal customers is to offer things your competitors don’t. And that includes the shopping and order support experiences. Here are nine ways to win online shoppers for the long term.

Google Shopping Trends: Ecommerce Challenges & Opportunities In 2023
Mel Silverman
2023 is the year of the next level Google’s ecommerce strategy. It’s time to embrace automation, diversify ad spend, and update your unique value propositions to take advantage of three critical Google shopping trends.

📊 Measurement & CRO

20 Google Analytics Alternatives
Jess Joyce
Even if you’re planning on installing Google Analytics 4, you can run an alternative to ensure that you’re getting the right data and test as you go.

Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist
Jessica Fuchs
Jessica raises some GA4 implementation concerns from the integrated marketing perspective and provides a checklist alongside actionable steps.

🤖 SEO

February 2023 Product Reviews Update Rollout Globally
​Google Search Central
​On February 21, 2023, Google released the February 2023 product reviews update in English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. It'll take ~2 weeks to fully roll out.

The New Bing Preview Experience Arrives On Bing And Edge Mobile Apps; Introducing Bing Now In Skype
​Yusuf Mehdi
Microsoft has started to roll out the new Bing and Edge on your smartphone along with some exciting new features, such as voice input. In addition, they are creating a new chat experience, beginning with Skype, to enhance your social communications with your friends and family.

Marketing Jobs

Free Tools

GPT for Slides: Use AI to Create Presentations
GPT For Slides
​Use AI to generate beautiful presentations in seconds for free via Google Slides, MagicSlides and an OpenAI API.

Kraftful: ChatGPT but for Product Research 
Kraftful
Save hundreds of hours with Kraftful AI summaries of user feedback.

[Sponsor]
Privacy-first Web Analytics with SEAL Metrics

Track 100% of conversions & traffic without tracking people. NO cookies, NO digital fingerprinting Analytics. Legal Peace of Mind.

SEAL Metrics™️ is a Cookieless Tracking Solution for Marketing teams who need to see all conversions per source, campaign, medium, keyword to optimize their campaigns.

Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website

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