Latest News

📝 Content Marketing

Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes
_{Sara Coggin}
Periodization, to avoid boredom and burnout. Failure-focused debriefs, to aid learning. Learn about these and more performance frameworks to help you write like a champion.

The big concern for publishers is when AI becomes the journalist
_{Barry Schwartz}
Barry explains why in the age of AI content, content creators may need to entertain and maybe Google should add a new E to E-E-A-T.

How To Vet External Content Sources
_{Ann Gynn}
Using external sources can be a valuable strategy for content marketing. They bring an independent perspective and fresh voice to your content. But they require due diligence. Learn how to validate your sources here.

📣 Ads

How to create an effective Facebook advertising campaign in 2023
_{Andrea Vahl}
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

Ex-Googler: Ad revenue is hiding Google’s fundamental problems
_{Danny Goodwin}
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?

Exclusive: Microsoft's Bing plans AI ads in early pitch to advertisers
_{Sheila Dang}
Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance.

👍 Social

11 Ideas for Your Instagram Reels in 2023
_{Tamilore Oladipo}
If you’re stuck, Buffer has put together this list of creators that are creating incredible content with Reels and broken down what they think they do really well that you can replicate.

7 Steps to a Successful Social Media Video Marketing Strategy
_{Sydney Whalen}
Learn the key steps to developing an effective social media video marketing strategy, including helpful tips, answers to frequently asked questions, and insights on tools that can help you along the way.

Susan Wojcicki, the CEO of YouTube, is stepping down
_{Barry Schwartz}
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google.

How the YouTube algorithm works: What marketers need to know
_{Zoe Ashbridge}
Speaking of YouTube: Take a look at this insightful guide to help you get the most out of YouTube, understand the platform's algorithm, and gain visibility for your best videos.

💸 ECommerce

The Future of UK Shopping and How Retailers can Adapt [Web Story]
_{Think With Google}
Google shares trends like a 40% increase in searches including colors or 88% of shoppers finding YouTube useful to facilitate the experience. Learn about these and more insights to optimize and grow your online store.

Instagram is ending its live shopping feature in March
_{Nicole Farley}
Meta is killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. Rather than live shopping, Instagram will prioritize advertising as a main way for users to discover businesses and shop.

ChatGPT Prompts for the Ultimate eCommerce Marketer
_{ecommerce prompts}
Readymade ChatGPT prompt recipes to help you set up your online store and marketing campaigns faster. Up to 10 Prompt Personalization Parameters. Get ready-to-use content for all eCommerce marketing needs.

⭐️ Affiliate Marketing

Affiliate SEO: We Analysed 10,000 Search Results to See Who Ranks
_{Glen Allsopp}
From 10K search results with affiliate sites, 3 brands control 40 of the top 100 domains overall. Learn about these and more insights from the top affiliate performers in organic search results.

Video Affiliate Marketing: How to Promote Products and Services through Video in 2023
_Fliki
Do you want to spice up your affiliate marketing conversions or effectively promote your products or services? If so, video affiliate marketing might be just what you need to boost your conversions. Learn how in this guide.

📊 Measurement & CRO

One of the most common mistakes I see from subscription apps? Making the free product ~too~ good. Here’s what to do [Thread]
_{Olivia Moore}
Many founders say they'll change the paywall to optimize conversion later on, but that’s hard to do. Olivia explains why and offers alternatives.

Meaningful metrics: How data sharpened the focus of product teams
_{Erin Gustafson}
Around 80% of Duolingo users have been acquired organically and they maintain this organic growth by building the best product they can. Learn how they measure and optimize for this growth in this article.

🤖 SEO

I have full access to Microsoft’s new AI-powered Bing. Here’s what it’s like for SEO
_{Brodie Clark}
​Brodie reviews the new Bing from both a user’s and an SEO professional’s perspective, along with some general thoughts on its usefulness.

Google publishes new link best practices
_{Barry Schwartz}
Google has published a new link best practices in their SEO and search developer documentation. Now also featuring information about anchor text placements, how to write good anchor texts, internal links within your content, external links from other sites, and more.

Looking for more SEO news & resources? Take a look at #SEOFOMO!

Marketing Jobs

• Digital Marketing Professional at Wade Marketing

• Principal Digital Strategist (Sitecore) at RDA

• Demand & Digital Marketing Manager at NEOGOV

• Senior Digital Marketing Manager at Impel

• Growth Lead, Digital Revenue at General Motors

• Senior Content Strategist, Performance Marketing at Launch Potato

• Senior User Acquisition Manager at Brigit

• CMO (DeFi/Web3) at Koryntia

• Head of Marketing at Crealytics

Free Tools

Optimo: AI powered marketing tasks for smart marketers
_FATJOE
Generate your Facebook or Google ad copy, social media posts, blog posts copy or product description, video scripts and even brand name with Optimo AI freemium tools.

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Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website