Your Digital Marketing News with MarketingFOMO 🔭 [Feb 19, 2024]

Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​The Anatomy of Addictive Content
Sarah Sal
Sarah shares the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion.

​​How To Do A Content Audit Using Free Tools [With Template]
Preeti Gupta
Learn how you can do a content audit step-by-step by only using the free tools. This involves gathering data from GSC, GA4, AWT, and more.

​​5+ Real Ways AI Can Benefit Your Content and Marketing Today
Jodi Harris
Follow these five-plus practical use cases for AI’s power on your content and marketing teams.

​​Human Behavior In Digital Marketing: How Important Is It, Really?
Gabriella Sannino
In the 1980's, Robert Cialdini brought us "Influence: the Psychology of Persuasion". The principles he shared have not only influenced the world of marketing, but also shaped it. Here's how.

📣 Ads

What is a full-funnel PPC strategy?
Max Trotter
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.

Paid Media Marketing In 2024: 7 Changes Marketers Should Make
Brooke Osmundson
What do you need to know to make sure your paid media marketing is ready for the new year? A look at the Google Tags Consent Mode update for ad personalization & remarketing in EEA.

12 Hidden PPC Features You Should Know About
Lisa Raehsler
Explore hidden PPC features for Google and Microsoft Ads. Discover features & opt-outs to upgrade your campaigns & ensure maximum efficiency.

Yelp ad revenue jumps 13% to record $1.28 billion
Nicola Agius
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.

👍 Social

3 new YouTube features including live stream product tagging
Nicola Agius
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics
Andrew Hutchinson
Snap has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance in the app.

Meta advertisers can avoid 30% Apple service charge for boosted posts
Nicola Agius
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.

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💡 The Blueprint for SEO Team Excellence

Say goodbye to SEO team chaos. Explore effective team structures to find the perfect fit for your organization. No more SEO snafus!

😎 Creators & Influencers

The benefits of influencer marketing (+ what the C-Suite cares about)
Kiran Shahid
Learn the fundamentals of a successful influencer marketing strategy and understand the benefits for your organization.

Female creators and UGC content dominate the influencer marketing industry, new report finds
Elizabeth de Luna
Influencer marketing is dominated by female creators and user-generated content (UGC), a new report finds.