Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​​The Anatomy of Addictive Content
Sarah Sal
Sarah shares the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion.

​​How To Do A Content Audit Using Free Tools [With Template]
Preeti Gupta
Learn how you can do a content audit step-by-step by only using the free tools. This involves gathering data from GSC, GA4, AWT, and more.

​​5+ Real Ways AI Can Benefit Your Content and Marketing Today
Jodi Harris
Follow these five-plus practical use cases for AI’s power on your content and marketing teams.

​​Human Behavior In Digital Marketing: How Important Is It, Really?
Gabriella Sannino
In the 1980's, Robert Cialdini brought us "Influence: the Psychology of Persuasion". The principles he shared have not only influenced the world of marketing, but also shaped it. Here's how.

📣 Ads

What is a full-funnel PPC strategy?
Max Trotter
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.

Paid Media Marketing In 2024: 7 Changes Marketers Should Make
Brooke Osmundson
What do you need to know to make sure your paid media marketing is ready for the new year? A look at the Google Tags Consent Mode update for ad personalization & remarketing in EEA.

12 Hidden PPC Features You Should Know About
Lisa Raehsler
Explore hidden PPC features for Google and Microsoft Ads. Discover features & opt-outs to upgrade your campaigns & ensure maximum efficiency.

Yelp ad revenue jumps 13% to record $1.28 billion
Nicola Agius
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.

👍 Social

3 new YouTube features including live stream product tagging
Nicola Agius
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics
Andrew Hutchinson
Snap has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance in the app.

Meta advertisers can avoid 30% Apple service charge for boosted posts
Nicola Agius
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.

^[Sponsor]
💡 The Blueprint for SEO Team Excellence

Say goodbye to SEO team chaos. Explore effective team structures to find the perfect fit for your organization. No more SEO snafus!

😎 Creators & Influencers

The benefits of influencer marketing (+ what the C-Suite cares about)
Kiran Shahid
Learn the fundamentals of a successful influencer marketing strategy and understand the benefits for your organization.

Female creators and UGC content dominate the influencer marketing industry, new report finds
Elizabeth de Luna
Influencer marketing is dominated by female creators and user-generated content (UGC), a new report finds.

Relatable Influencers Are The Key To Successful Influencer Marketing
Helen Barreto
The old pay-to-play model between a brand and an influencer is no longer a viable option for either party hoping to succeed.

🤖 SEO

​​​Google: Timing For Recovery For Helpful Content Update
​​​Barry Schwartz
Danny Sullivan talks about the timing for recovery after a Google helpful content update. He says the classifier is always running, and recovery can happen between updates but it takes months to prove your content is helpful.

Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops
​​​Matt G. Southern
​Danny Sullivan provided SEO diagnosis tips to a website owner who experienced a traffic drop, advising that ranking volatility is expected as algorithms evolve.

Google Updates Rel=Canonical Documentation
Roger Montti
​The rel=canonical documentation was updated to better reflect how they're used by Google.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Senior Digital Analyst at Hellotickets

• SEO Specialist at Tonybet

• PPC Specialist - Online Casino at Tonybet

• Senior Content Strategist at Zowie

• Digital Experience Coordinator at GoodRx

• Marketing Specialist of eCommerce at Torani

• Digital Marketing Manager at Hark

• Digital Experience & Innovation Director at Yogi

• Content Marketing Lead at Nodd

• Senior Content Marketing Manager, SEO at Rippling

• Director, Digital Marketing at ScienceLogic

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Text Humanizer
Text Humanizer
Free Advanced AI Text Content Humanizer & Detector Tool.

​​​​​​​​​​​​​DrLambda: Create Professional Slides with AI
DrLambda
Get a robo-assistant for pro slides and posts. No more copy-pasting or reformatting hassles!

🙋🏻‍♀️ Experts to Follow

​​Follow these amazing fellow SEOs who have recently shared awesomeness:

• Celeste Gonzalez (Twitter/X, LinkedIn), SEO Strategist at RicketyRoo

• Sophie Brannon (Twitter/X, LinkedIn), Director of SEO RushOrderTees

• Kayle Larkin (Twitter/X, LinkedIn), Head of Marketing at Elevar

• Natasha Burtenshaw-deVries (Twitter/X, LinkedIn), Associate Director, Organic Growth at Flywheel Digital

• Zoe Ashbridge (Twitter/X, LinkedIn), Co-Founder & Senior SEO Strategist at forank

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website