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- Your Digital Marketing News with MarketingFOMO 🔭 [Dec 4, 2023]
Your Digital Marketing News with MarketingFOMO 🔭 [Dec 4, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO December 4, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
How to Think About Expanding Your Brand's Footprint in a Post-HCU World
Blair MacGregor
Blair explains the different types of content expansion (including a cautionary tale of over-expansion), and shares 10 questions to ask before expanding your content.
11 Author Page Examples that Brilliantly Demonstrate E-E-A-T
James Brockbank
James goes through author pages that you can use as a reference as they feature who the author is, what their experience is, what their areas of expertise are, how to contact them and find them on social, as well as the posts they’ve authored.
When Not to Use Artificial Intelligence in Digital PR
Iona Townsley
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.
Spotify Wrapped 2023 Comes Soon: Here’s How It Became A Viral And Widely Copied Marketing Tactic
Conor Murray
Spotify’s competitors, and even companies like Duolingo and Hulu, have released their own shareable year-in-review summaries following the success of Spotify Wrapped.
📣 Ads
2024 PPC budgeting: How to plan and secure your ideal budget
Kerri Amodio
Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.
Reddit launches new certification in engaging ad creatives
Nicola Agius
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
How to retain clients in PPC
Timothy Johnson
Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.
How to combine Google Ads with other channels to retarget, nurture and convert
Adriana Stein
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
👍 Social
X’s key advertisers aren’t pausing campaigns – they’re walking away
Nicola Agius
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Meta to launch Threads in the EU this month
Vish Gain
As the fallout between Elon Musk and advertisers continues, Meta is reportedly planning to finally launch Threads in the EU this month.
LinkedIn SEO Guide for Improved Visibility and Better Engagement
Bengu Sarica Dincer
Learn how to maximize your LinkedIn visibility and engagement effectively with the LinkedIn SEO guide. Start to get noticed now.
TikTok launches new tool to help creators improve engagement
Nicola Agius
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
[Sponsor]
💡 Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows
Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voice—all from the SEO Panel.
💸 Ecommerce
Google Merchant Center Next will soon support rules and supplemental feeds
Nicola Agius
Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate.
Ecommerce SEO Checklist: 22 Tips to Grow Your Traffic & Sales
Semrush Team
Apply Semrush ecommerce SEO checklist’s 22 actionable tips to drive traffic and sales for your online store.
Messy Middles: Navigating the New Path To Purchase in Ecommerce
Doug Bonderud
Here are actionable steps for navigating your way through the new path to purchase in ecommerce.
🤖 SEO
Google November 2023 core update rollout is now complete
Barry Schwartz
The fourth broad core algorithm update of 2023 is now done rolling out.
Google will pay Canadian publishers $73m a year to keep news links in search
Nicola Agius
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
How To Rank On Google (According To Danny Sullivan At Google)
Shelley Walsh
For success on Google, move away from a mindset of 'how to rank' and move towards user satisfaction, says Google's Search Liason, Danny Sullivan.
💼 Digital Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Tools
Free AI Writing tools
Ahrefs
Save time and enhance your content performance with these free copywriting tools powered by AI.
Marketing GPTs for SMBs and Startups
Adsby
Tailored GPT Solutions for Startups and small and medium sized businesses: High-Performing Ad Copy, Captivating Instagram Captions, Engaging Product Descriptions, and More
🙋🏻♀️ Experts to Follow
Follow these awesome SEO specialists continuously sharing SEO awesomeness:
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO
Find me on X/Twitter / YouTube / LinkedIn / Website
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