Your Digital Marketing News with MarketingFOMO 🔭 [Dec 25, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Content Planning and Budgets: Getting Ready for the Year Ahead
^{​​​Christopher Fosse}
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.

​Is Your Company Blog Eligible For Google News?
^{​​​Roger Montti}
Google's John Mueller answers if a company blog can show up in Google News.

​2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
^{​​​Chima Mmeje}
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

​7 Generative AI Prompts To Help Your Content Marketing Workflows
^{​​​Connie Smart, Alli Berry}
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

📣 Ads

Google Ads team facing major restructure amid automation boom
_{Nicola Agius}
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.

Google Ads Simplifies Reservation Video Campaigns On YouTube
_{Kristi Hines}
Explore the simplified options for reservation video campaigns on YouTube through Google Ads with self-service options.

Google Ads Tests New Advertiser Identity Verified Label
_{Barry Schwartz}
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results.

Google Analytics 4 properties can now be integrated with AdSense
_{Nicola Agius}
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.

👍 Social

​Meta's Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
^{​​​Brian Quinn}
Creating content and value for consumers is the best trade for their data.

​Top 5 social media platforms you should focus on
^{​​​Julia McCoy}
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.

The Top Social Media And Digital Marketing Trends To Watch In 2024
^{​​​Katy Finneran}
From the rise of ChatGPT to the launch of Threads, 2023 brought major changes to the digital landscape. Here are the top social media trends to watch in 2024.

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💸 Ecommerce

TikTok Launches TikTok Shop Mall To Feature Brand Flagship Stores, Authorised Online Retailers
^{Alex Cheong Pui Yin}
E-commerce platform TikTok Shop has launched its very own TikTok Shop Mall, an exclusive channel that only features the flagship stores and authorised.