Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Content Planning and Budgets: Getting Ready for the Year Ahead
^{​​​Christopher Fosse}
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.

​Is Your Company Blog Eligible For Google News?
^{​​​Roger Montti}
Google's John Mueller answers if a company blog can show up in Google News.

​2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
^{​​​Chima Mmeje}
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

​7 Generative AI Prompts To Help Your Content Marketing Workflows
^{​​​Connie Smart, Alli Berry}
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

📣 Ads

Google Ads team facing major restructure amid automation boom
_{Nicola Agius}
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.

Google Ads Simplifies Reservation Video Campaigns On YouTube
_{Kristi Hines}
Explore the simplified options for reservation video campaigns on YouTube through Google Ads with self-service options.

Google Ads Tests New Advertiser Identity Verified Label
_{Barry Schwartz}
Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results.

Google Analytics 4 properties can now be integrated with AdSense
_{Nicola Agius}
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.

👍 Social

​Meta's Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
^{​​​Brian Quinn}
Creating content and value for consumers is the best trade for their data.

​Top 5 social media platforms you should focus on
^{​​​Julia McCoy}
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.

The Top Social Media And Digital Marketing Trends To Watch In 2024
^{​​​Katy Finneran}
From the rise of ChatGPT to the launch of Threads, 2023 brought major changes to the digital landscape. Here are the top social media trends to watch in 2024.

^[Sponsor]
💡 Need input for your 2024 SEO Strategy?

Conductor surveyed over 400 respondents about their SEO Strategy for next year.

Learn what they're focusing on, how disruptive they expected Google's SGE roll out will be and much more!

💸 Ecommerce

TikTok Launches TikTok Shop Mall To Feature Brand Flagship Stores, Authorised Online Retailers
^{Alex Cheong Pui Yin}
E-commerce platform TikTok Shop has launched its very own TikTok Shop Mall, an exclusive channel that only features the flagship stores and authorised.

Alibaba Group CEO consolidates control of core businesses with new e-commerce role
^{Casey Hall}
Alibaba Group said on Wednesday its chief executive would directly oversee its domestic e-commerce arm, with the unit's previous head turning her focus to managing non-core assets as the group combats slower earnings growth.

Inside PDD, China's e-commerce titan behind Temu and Pinduoduo
^{Cissy Zhou}
Efforts to surpass Alibaba at home and chase Amazon abroad come with human cost.

🤖 SEO

Google's Danny Sullivan Collecting & Submitting Low Quality & Problematic Search Results
​​​​​​​​​​Barry Schwartz
​​​​Lily Ray has been sharing how spammy results have increased in rankings after the latest updates and Google is documenting some of the complaints.​​​

Google Answers If Double Slash In URL Has SEO Impact
​​​​​​​​​Roger Montti
​​​Google's Gary Illyes answers a question about the SEO impact of a double forward slash error in a URL: "From a usability perspective it’s probably not the greatest idea, and it may also confuse some crawlers."

Google Responds To Accusations Of “Stealing” Publisher’s Content
​​​​​​​​​Roger Montti
​​​​Google's surprising response to a publisher's lament that Google was "stealing" branded searches to use in rich results.

2 New SERP Features That Are Bad News For Publishers
​​​​​​​​​​Alli Berry
Google has been quietly rolling out two new SERP features that have the potential to hurt organic visibility for sites that aren’t Google or Reddit.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Senior Product Marketing Manager, Extend at Workday

• Marketing Director at Digital Silk

• Product Marketing Manager at Salesforce

• Principal Digital Strategist at Adobe

• Director of Content and Product Marketing at Gravity Research

• Content Marketing Manager at Analytic Partners

• Marketing Manager, Ads Marketing Analytics at Google

• Web Content Publisher, Digital Marketing at The MOM Project

• Director of Digital and Website Engagement at Slalom

• Digital Manager at iRhythm

• Content Strategy Manager at Decisions

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​Creatify - create engaging video ads with the help of AI
Creatify
Effortlessly craft high-quality video ads with our AI-powered platform. Customize unlimited variations in minutes without any prior video production experience.

​​​​​​​​​​​​LogoFast - Make Beautiful Logos Fast and Free
LogoFast
LogoFast is a free AI logo maker. Create a beautiful logo in seconds. No design skills needed.

🙋🏻‍♀️ Experts to Follow

​​Follow these SEO professionals continuously sharing SEO awesomeness:

• MJ Cachón (X/Twitter, LinkedIn), Founder and SEO Consultant at Laika

• Estela Franco (X/Twitter, LinkedIn), Web Performance Specialist at Schneider Electric

• Natalia Witczyk (X/Twitter, LinkedIn), CEO & International SEO Consultant at Mosquita Digital

• Sara Fernández (X/Twitter, LinkedIn), Senior SEO Analyst at dentsu

• Vanda Pókecz (X/Twitter, LinkedIn), SEO Team Lead at Ladenzeile

• Roxana Stingu (X/Twitter, LinkedIn), Head of Search & SEO at Alamy

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website