Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Why Does A Content Strategy Fail?
^{​​​Himani Kankaria}
Content strategy fails due to a lot of reasons but here are some critical yet hidden factors. Identify which ones impact your content strategy ROI and how.

​2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
^{​​​Chima Mmeje}
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

​New Study Reveals Clear Writing Tips for B2B Marketers
^{Ahava Leibtag}
Get proof that plain language works better for B2B audiences than technical and officious-sounding content and tips on how to deliver clear communication.

📣 Ads

Google Ads: New Multi-Format Ads For Video Reach Campaigns
_{Brooke Osmundson}
Google Ads' new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads.

How Much Does Google Ads Really Cost? 2024 CPC Analysis
_{Sydney Go}
Planning to invest in Google Ads? Discover the cost of running campaigns with our 2024 CPC analysis.

Google on maximizing PMax results and preparing for SGE
_{Nicola Agius}
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google's AI solutions as we head into 2024.

LinkedIn Ads in 2023: Trends, hits and gaps to be filled
_{Laura Schiele}
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.

👍 Social

​12 Social Media Experts Offer Their Predictions For 2024
^{​​​Shelley Walsh}
Social media experts and thought leaders offer their insights on what might happen in the coming year and where Social Media Marketers should focus their attention.

Threads launches for nearly half a billion more users in Europe
_{Jon Porter}
Following its launch in over 100 countries — including the US and UK — in mid-2023, Meta’s Twitter competitor has made it to the EU and its 448 million citizens.

X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]
_{Mandy Bray}
The X vs. Threads story has it all: leadership takeovers, a user exodus, and a record-shattering launch.

How to do Instagram lead generation
_{Sean Johnston}
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.

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💸 Ecommerce

TikTok set to restart e-commerce in Indonesia with $1.5 billion Tokopedia investment
^{Ananda Teresia}
China's TikTok has agreed to spend $840 million to buy most of Indonesian tech conglomerate GoTo's e-commerce unit - a move that appears to allow it to restart its online shopping business in Southeast Asia's largest economy.

Temu’s latest lawsuit against Shein is wild
^{Alex Wilhelm}
“Besides allegations of abusing legal systems and aggressive contracts, Temu's lawsuit makes Shein's business practices look like they're from a mobster movie.”

🤖 SEO

​​Google: We Have Taken Steps To Deal With Parasite SEO & More To Come
​​​​​​​​Barry Schwartz
​​Google's Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem.

Google Confirms Business ‘Openness’ As Local Ranking Factor
​​​​​​​​Kristi Hines
​​​Find out how open business hours affect visibility in local search and maps, as 'openness' is confirmed by Google as a local ranking factor.

​December 2023 Google Search News Updates in 40 Seconds [Video]
Google Search Central
​John quickly recaps the top Google search news from December you must know going into 2024 in less than 40 seconds.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Content Lead at Stryker

• Senior Digital Marketing Consultant at Deloitte

• Content Marketing Manager at Saltbox

• VP Marketing at Uphold

• Senior B2B Product Marketing Manager at monday.com

• Principal Digital Marketing Manager at Cloud Software Group

• Manager, Marketing Analytics - Web (Mailchimp) at Intuit

• Marketing Manager, Websites & UX at Bell Partners

• Sr. Content Strategist at Amazon

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​The Biggest Collection of Free Templates and Printables
Smashing Docs
Find, download and customize a free template and have a professional looking document in no time.

​​​​​​​​​​​​Google Search Console Data Selector [Chrome Extension]
​Thijs van Hal
​Use this tool to easily compare periods in the Google Search Console and generate the percentage changes. After you compare, you can click on 'Generate changes'. This generates percentage changes for all metrics.

🙋🏻‍♀️ Experts to Follow

​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• Mordy Oberstein (X/Twitter, LinkedIn), Head of SEO Brand at Wix

• Kristina Azarenko (X/Twitter, LinkedIn), SEO Hero and Course Creator MarketingSyrup Academy

• Gabriella Sannino (X/Twitter, LinkedIn), SEO Consultant and Managing Partner at Level343.com

• Jan-Willem Bobbink (X/Twitter, LinkedIn), Freelance SEO Consultant

• ​Geoff Kennedy (X/Twitter, LinkedIn), SEO & Digital Marketing Consultant

• Jamie Indigo (X/Twitter, LinkedIn), Technical SEO Consultant at eBay

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website