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- Your Digital Marketing News with MarketingFOMO 🔭 [Dec 18, 2023]
Your Digital Marketing News with MarketingFOMO 🔭 [Dec 18, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO December 18, 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
Why Does A Content Strategy Fail?
Himani Kankaria
Content strategy fails due to a lot of reasons but here are some critical yet hidden factors. Identify which ones impact your content strategy ROI and how.
2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Chima Mmeje
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.
New Study Reveals Clear Writing Tips for B2B Marketers
Ahava Leibtag
Get proof that plain language works better for B2B audiences than technical and officious-sounding content and tips on how to deliver clear communication.
📣 Ads
Google Ads: New Multi-Format Ads For Video Reach Campaigns
Brooke Osmundson
Google Ads' new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads.
How Much Does Google Ads Really Cost? 2024 CPC Analysis
Sydney Go
Planning to invest in Google Ads? Discover the cost of running campaigns with our 2024 CPC analysis.
Google on maximizing PMax results and preparing for SGE
Nicola Agius
Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google's AI solutions as we head into 2024.
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
Laura Schiele
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
12 Social Media Experts Offer Their Predictions For 2024
Shelley Walsh
Social media experts and thought leaders offer their insights on what might happen in the coming year and where Social Media Marketers should focus their attention.
Threads launches for nearly half a billion more users in Europe
Jon Porter
Following its launch in over 100 countries — including the US and UK — in mid-2023, Meta’s Twitter competitor has made it to the EU and its 448 million citizens.
X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]
Mandy Bray
The X vs. Threads story has it all: leadership takeovers, a user exodus, and a record-shattering launch.
How to do Instagram lead generation
Sean Johnston
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
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💸 Ecommerce
TikTok set to restart e-commerce in Indonesia with $1.5 billion Tokopedia investment
Ananda Teresia
China's TikTok has agreed to spend $840 million to buy most of Indonesian tech conglomerate GoTo's e-commerce unit - a move that appears to allow it to restart its online shopping business in Southeast Asia's largest economy.
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