Let’s go through the latest in content marketing, online advertising, social media, ecommerce, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

​Key Trends in Content Marketing 2024: 67 Predictions
^{​​​Stephanie Stahl}
Content and marketing predictions for 2024 include surprising AI angles, social media turmoil, and a healthy dose of hope. Check them out.

Optimizing Keywords For Service Providers & Converting Blog Content
^{​​​Adam Riemer}
Handyman and service-type sites can definitely optimize based on intent, and convert blog content to income while they're at it. Adam explains how.

Analyze content publishing velocity with this Python script
^{​​​Paul DeMott}
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.

📣 Ads

Google To Support Programmatic Bidding For Limited Ads
_{Brooke Osmundson}
Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for Limited ads.

Google Local Service Ads roll out impression share data
_{Nicola Agius}
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.

2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
_{Kristi Hines}
Discover Reddit's 2023 recap, highlighting key trends in subreddits, unique engagement opportunities, and advertising platform updates.

When to use branded and competitor keywords in PPC
_{Holly Kelly}
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.

👍 Social

Threads now has its own version of hashtags
_{Kristi Hines}
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.

Threads downloads return to growth as X adds Walmart to its advertiser exodus
_{Sarah Perez}
According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads.

Meta to start fully encrypting messages on Facebook and Messenger
_Reuters
Meta Platforms said it has started to roll out end-to-end encryption for all personal chats and calls on Messenger and Facebook.

TikTok’s Ticketmaster feature is now available outside of the US
_{Jess Weatherbed}
TikTok users in 20 additional countries can now find and purchase event tickets for their favorite performers directly within the app.

The Best Times To Post On Social Media In 2024
_{Annabelle Nyst}
In the world of social media, timing is everything. Here are the best times to post on social media in 2024, according to various sources.

^[Sponsor]
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Keep a cool head — we've got you. Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

💸 Ecommerce

How to make your ecommerce content more helpful
^{Dan Taylor}
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.

PDD Has Overtaken Alibaba As China's Most Valuable E-Commerce Company
^{Huileng Tan}
PDD's market cap is nearly $185 billion, while Alibaba's market cap is nearly $184 billion.

After Indonesian Curbs on TikTok Shop, ByteDance Pursues E-Commerce Ambitions With New Local Partnership
^{Olivia Poh, Dong Cao, Faris Mokhtar}
A tie-up with a savvy local operator could provide a model for TikTok as it pursues expansion in other markets.

🤖 SEO

​Google: The roll-out of the November reviews update is now complete
​​​​​​​Google Search Central
​The rollout of the November 2023 reviews update was completed on December 7, 2023. It's time to check your rankings!

​How Google Search and ranking works, according to Google’s Pandu Nayak
​​​​​​​Danny Goodwin
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.

Future-proof your SERP presence: 6 areas to focus on
​​​​​​​Benu Aggarwal
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Enterprise Digital Specialist at Microsoft

• Web Content Manager at Booz Allen

• Business Marketing Lead at Wise Business

• B2B Content Specialist at Canva

• Head of Growth at Antimetal

• Senior Lead Content Designer, Vice President at Chase

• Growth Marketing Manager at Siteground (Remote in Spain)

• Head of Acquisition at VBET

• Growth Manager at Enhance XR

• Marketing Manager at Vose Software

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​Bing's Mobile Friendliness Test Tool
Bing
The Bing Mobile Friendliness Test Tool lets you see if a page is mobile-friendly and helps understand why with detailed explanations.

​​​​​​​​​​​MobileMoxie SERPerator
​MobileMoxie
​Look up Live Google Search Results anywhere in the World, and See Exactly how they look in One Location or Sign up to upload a CSV of many locations.

🙋🏻‍♀️ Experts to Follow

​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• ​Crystal Ortiz (X/Twitter, LinkedIn), Organic Growth Consultant

• Benu Aggarwal (X/Twitter, LinkedIn), Founder and President of Milestone

• Ryan Law (X/Twitter, LinkedIn), Director of Content Marketing at Ahrefs

• Jo Turnbull (X/Twitter, LinkedIn), SEO and Marketing Consultant

• Nikola Minkov (X/Twitter, LinkedIn), CEO & Co-Founder at Serpact and Trackian

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website