Your Digital Marketing News with MarketingFOMO 🔭 [August 7, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing
_{Purna Virji}
To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach. Read on to find out how.

How to create local content that builds trust and drives sales
_{Brandon Schmidt}
Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.

Exploring Innovative Content Formats For Effective Marketing Beyond Blogs
_{Chelsea Alves}
Text-only blog posts are a thing of the past. The future of content marketing will only continue to evolve beyond text and basic visuals.

Brand Building In The Digital Age
_Level343
What goes into brand building? Learn the four pillars of building a strong brand, and why they're important.

📣 Ads

X officially rolls out its ads revenue sharing program for creators
_{Jay Peters}
Months after Elon Musk first announced it, the program is officially here.

Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
_{Nicola Agius}
Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding.

The Complete Guide To Google Ads Lead Forms Extensions
_{Brooke Osmundson}
Learn how lead forms work, the pros and cons of using them, what you need to get started, and how to set them up with webhook integration.

Reminder – Google’s similar audiences are being removed
_{Nicola Agius}
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.

👍 Social

YouTube Shorts launches six new features to improve content creation
Nicola Agius
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.

Elon Musk's X rebrand explained
Eleanor Hawkins
At the heart of every rebrand is a shift in corporate strategy.

Meta To Launch AI Chatbots With Distinct Personas
Kristi Hines
Learn more about the upcoming launch of Meta AI chatbots with personas including a leaked screenshot and alternative AI chatbot to try.

Meta launches new AI tool that creates music using text prompts
Nicola Agius
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.

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💡 Organic Traffic Industry Benchmarks

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Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

Check out how you measure up

💸 ECommerce

Schema usage up 4x among top ranking ecommerce sites
_{Danny Goodwin}
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.