Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing
_{Purna Virji}
To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach. Read on to find out how.

How to create local content that builds trust and drives sales
_{Brandon Schmidt}
Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.

Exploring Innovative Content Formats For Effective Marketing Beyond Blogs
_{Chelsea Alves}
Text-only blog posts are a thing of the past. The future of content marketing will only continue to evolve beyond text and basic visuals.

Brand Building In The Digital Age
_Level343
What goes into brand building? Learn the four pillars of building a strong brand, and why they're important.

📣 Ads

X officially rolls out its ads revenue sharing program for creators
_{Jay Peters}
Months after Elon Musk first announced it, the program is officially here.

Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2
_{Nicola Agius}
Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding.

The Complete Guide To Google Ads Lead Forms Extensions
_{Brooke Osmundson}
Learn how lead forms work, the pros and cons of using them, what you need to get started, and how to set them up with webhook integration.

Reminder – Google’s similar audiences are being removed
_{Nicola Agius}
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.

👍 Social

YouTube Shorts launches six new features to improve content creation
Nicola Agius
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.

Elon Musk's X rebrand explained
Eleanor Hawkins
At the heart of every rebrand is a shift in corporate strategy.

Meta To Launch AI Chatbots With Distinct Personas
Kristi Hines
Learn more about the upcoming launch of Meta AI chatbots with personas including a leaked screenshot and alternative AI chatbot to try.

Meta launches new AI tool that creates music using text prompts
Nicola Agius
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.

^[Sponsor]
💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

Check out how you measure up

💸 ECommerce

Schema usage up 4x among top ranking ecommerce sites
_{Danny Goodwin}
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.

AI in Ecommerce: Applications, Benefits, and Challenges
_{Shopify Staff}
Ecommerce businesses use AI across various functions to optimize operations and improve the customer experience, but there are challenges to keep in mind.

📊 Conversion Optimization & Measurement

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
​Ginny Marvin
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.

8 new Google Analytics 4 features to enhance app measurement and performance
​Nicola Agius
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.

🤖 SEO

​​​3 New Things You Can Do With Generative AI in Search
Google
​Google Search Generative Experience has released 3 updates to give you easier and more visual ways to find and digest information: images and videos in snapshots, faster AI powered overviews, and including publish dates to links.

​​​​Google: Linking To Authoritative Sites Won’t Help SEO
Matt G. Southern
​Google's John Mueller: Linking to high-authority sites doesn't help search rankings. Focus on useful links that benefit users.

​Topical Authority for SEO: What it is and How to Build It
Genie Jones, Juliet John, Dixon Jones
Topical authority is the act of being knowledgeable through effective online content. Here's why is so important for SEO and how to build it.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Marketing Jobs

• Director, Digital Content at Labcorp

• Associate Director, SEO (DMUS) - US Remote at DEPT®

• Senior Partner Manager at Fetch

• Paid Search Manager at Discerning Search

• Digital Marketing Specialist, Contractor (Remote) at CrowdStrike

• Product Marketing Manager at ImageTrend

• VP of Marketing at Sensible Weather

• Marketing Manager at Alpaca

• Performance Marketing Specialist at Theo

• Senior SEO Product Manager at Zillow

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Marketing Tools

​​SEMetrics: Data That Matters
​Rob Ousbey
SEMetrics provides you with measurable statistics about your site's performance, in ways that affect search rankings.​​

^[Sponsor]
💡 Grow Your SEO with Ahrefs Web Explorer

Web Explorer is a brand new tool from Ahrefs. It allows you to see the web through the eyes of a search engine.

You can run advanced searches using operators, and will soon be able to see what tech a site runs on and extract email addresses in "mailto" links and many more!

Learn more about Web Explorer.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website