Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Modern Content Marketing: Your New Growth Flywheel
Amanda Natividad
Amanda shares about modern content marketing, the one that may or may not leverage an SEO strategy. Learn more here!

​Content Fragmentation: The Quick and Easy Way to Content Ideation
Andy Chadwick
​Andy explains what's content fragmentation: a swift, no-fuss tactic to churn out fresh content ideas. Learn how to simplify your ideation process and boost your content game with it.

Copy this Secret Framework To Turn Any Blog into a REVENUE-MAKING Machine [Infographic]
Jess Joyce
This is the exact structure Jess has used to grow an edu SaaS from 100k to 260k users within a year. Bookmark it now!

📣 Ads

3 steps for effective PPC reporting and analysis
_{Ashton Clarke}
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.

Google is upgrading Vehicle Ads to Performance Max
_{Nicola Agius}
The upgrade will enable advertisers to connect with customers across more touchpoints in their shopping journey.

How to Do a PPC Audit in 10 Steps
_{Kari Dearie}
Auditing your PPC campaigns helps maximize your return on investment. Here’s a comprehensive 10-step guide to conducting a PPC audit.

TikTok search ads are here
_{Nicola Agius}
TikTok has introduced the Search Ads Toggle, which will show your ads among the organic video search results for relevant queries.

👍 Social

The web version of Threads is finally here
Karissa Bell
If you've been impatiently refreshing, it's time to check again.

YouTube Announces Music Industry Partnerships For Responsible AI Development
Kristi Hines
YouTube hopes to lead future AI-powered creativity with music industry partnerships to develop responsible AI models that protect artists.

7 Best Instagram Planning Apps For Stress-Free Marketing
Alyssa Hirose
Instagram planning apps can save you time and money — and make your work week a lot less hectic. Here are the top tools you should consider.

Meta launches own AI code-writing tool: Code Llama
Emilia David
Meta said Code Llama will make it easier to finish code.

Mark Zuckerberg’s new return-to-office mandate is a clear problem, says Harvard expert: It’ll cause a ‘huge amount of distrust’
Ashton Jackson
Meta CEO Mark Zuckerberg used to be pro-remote work. His company's backtracking reveals a serious leadership problem, says a Harvard University expert.

^[Sponsor]
💡 Improve Your SEO with The Free Ahrefs Webmaster Tools

A free way to improve your website’s SEO performance and get more traffic from search.

Ahrefs Webmaster Tools lets you run automated site audits, check your backlinks and see what keywords your pages are ranking for.

💸 ECommerce

How Customers Shop on Amazon [Semrush Study]
Shannon O‘Shea
Sharpen your Amazon business with insights into customer behavior, including browsing habits, purchases, and cart abandonment. Read the study here.

5 things ecommerce advertisers can do with first-party data
_{Kevin Rea}
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.

How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide
_Channable
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog.

📊 Measurement & Conversions

5 Content Marketing Measurement Don’ts (and What To Do Instead)
Kim Moutsos
Follow these tips to make your content marketing analytics more relevant to what the C-suite cares about.

Setting up event parameters in GA4: Everything you need to know
Gemma Fontané
Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.

Artificial Intelligence Capabilities in Google Analytics [Video]
Google Analytics
In this video, you will learn how to use and customize GA’s ​​built-in artificial intelligence capabilities to help you get the most useful and accurate data and take advantage of new, relevant features as they become available.

🤖 SEO

​​​​Google releases August 2023 Broad Core Update
​Barry Schwartz
​Google announced that their August 2023 core update is now rolling out and may take up to two weeks to complete. This is the second Google core update of 2023.

Websites That Have Blocked OpenAI’s GPTBot - 1000 Website Study
​Jonathan Gillham
Originality analyzed the top 1000 websites worldwide to identify which sites are already blocking GPTBot.

​SEO Work for Category Pages with results just in time for the holidays
​Stephanie Briggs
With autumn approaching, it’s time to focus on lucrative SEO initiatives that can drive growth in time for the holiday season! Stephanie shares three frameworks for you to use.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Content Marketing Manager at Lily AI

• Content Marketing Manager at Vendr

• Content Writer at Jobscan

• Content Marketing Lead at CHOOOSE

• Digital Marketing Manager at Filevine

• Growth Marketing Manager at Cube Dev

• Digital Marketing Project Manager at OBO

• Social Media Manager at Hertility

• Community Manager at Winona

• Community & Social Media Manager at Career Renew

• Marketing Executive at Converge

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​Black Magic
​HypeFury
Powerful Twitter Analytics without leaving Twitter.

​​​Conductor for Chrome - SEO Extension
​Conductor
​Experience faster, better, smarter SEO insights in one click directly in your browser. The most advanced SEO extension is now free for all marketers.

🙋🏻‍♀️ Experts to Follow

​Let's follow the amazing SEOs featured at Digital E-A-T's, here are the latest published profiles:

• Ana Pérez (X/Twitter, LinkedIn, Digital E-A-T Profile), SEO Consultant

• Montserrat Cano (X/Twitter, LinkedIn, Digital E-A-T Profile), International SEO & Project Manager

• Daniel Cheung (X/Twitter, LinkedIn, Digital E-A-T Profile), SEO Manager at Adobe

• Ash Nallawalla (X/Twitter, LinkedIn, Digital E-A-T Profile), SEO Consultant and CEO of CRM911 Digital

• Veruska Anconitano (X/Twitter, LinkedIn, Digital E-A-T Profile), Multilingual SEO Consultant

And more! Take a look at more SEOs featured in Digital E-A-T's.

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

^[Giveaway]
🎉 Two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this MarketingFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

• Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.

• Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

1. Be a MarketingFomo subscriber (which you'll likely be if you're reading this)

2. Refer at least 2 people to subscribe to MarketingFomo from today August 28, 2023 until September 23, 2023 by using the MarketingFomo referral system that you can find at the bottom of the newsletter, where a unique link to share MarketingFomo is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between today August 28, 2023 and September 23, 2023.

I'll announce the winners over here on MarketingFomo, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
​
​Start referring MarketingFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being a MarketingFOMO subscriber here.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / YouTube / LinkedIn / Website