Your Digital Marketing News with MarketingFOMO 🔭 [August 21, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Generative AI Explodes: 77.8M Users In Just Two Years, Double The Rate of Tablets
_{Matt G. Southern}
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers.

Balancing Creativity With Caution When Using AI to Create Content
_{Bethan Vincent}
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.

How Much Does a Content Marketer Make? Will AI Impact That in 2024?
_{Stephanie Stahl}
How much do content marketers earn? What will the effect of generative AI be? Get those answers and more in CMI’s Content and Salary Outlook for 2024.

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?
_{Jeff Riddall}
Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.

📣 Ads

Google Demand Gen campaigns beta opens, will soon replace Discovery ads
_{Nicola Agius}
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.

Pinterest, BuzzFeed, and more apps and websites will start to show Amazon Sponsored Product ads
_Amazon
Amazon selling partner campaigns are expanding to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable

Microsoft gives unverified advertisers more time
_{Nicola Agius}
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.

How to use PPC to act on (or respond to) unplanned publicity
_{Pauline Jakober}
A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.

👍 Social

TweetDeck is officially becoming a paid service
Jay Peters
TweetDeck users started noticing the new paywall on Tuesday, but the company has been promising this for a while now.

YouTube Strategic Direction Revealed Over Three Key Events in 2023
Greg Jarboe
From the shopping affiliate program to who YouTube's true competitors are, get the context behind YouTube's strategic shift in this article.

Social Media Image Size Guide For All Platforms In 2023
Annabelle Nyst
No two social media platforms have the same image size requirements. Here's a comprehensive guide on social media image sizes in 2023.

Threads Adds Reposts To Profiles And Following Feed
Kristi Hines
Discover the latest updates from Instagram CEO Adam Mosseri on Threads reposts and an audio notes feature coming soon to Instagram.

Hook Viewers Immediately: YouTube Algorithm Insights From Renee Ritchie
Matt G. Southern
Rene Ritchie, YouTube's Creator Liaison, debunks misconceptions and provides new insights into YouTube's algorithm.

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💡 Organic Traffic Industry Benchmarks

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💸 ECommerce

Amazon tests AI-generated review highlights with U.S. mobile shoppers
Danny Goodwin
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.