Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Generative AI Explodes: 77.8M Users In Just Two Years, Double The Rate of Tablets
_{Matt G. Southern}
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers.

Balancing Creativity With Caution When Using AI to Create Content
_{Bethan Vincent}
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.

How Much Does a Content Marketer Make? Will AI Impact That in 2024?
_{Stephanie Stahl}
How much do content marketers earn? What will the effect of generative AI be? Get those answers and more in CMI’s Content and Salary Outlook for 2024.

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?
_{Jeff Riddall}
Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.

📣 Ads

Google Demand Gen campaigns beta opens, will soon replace Discovery ads
_{Nicola Agius}
Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.

Pinterest, BuzzFeed, and more apps and websites will start to show Amazon Sponsored Product ads
_Amazon
Amazon selling partner campaigns are expanding to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable

Microsoft gives unverified advertisers more time
_{Nicola Agius}
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.

How to use PPC to act on (or respond to) unplanned publicity
_{Pauline Jakober}
A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know.

👍 Social

TweetDeck is officially becoming a paid service
Jay Peters
TweetDeck users started noticing the new paywall on Tuesday, but the company has been promising this for a while now.

YouTube Strategic Direction Revealed Over Three Key Events in 2023
Greg Jarboe
From the shopping affiliate program to who YouTube's true competitors are, get the context behind YouTube's strategic shift in this article.

Social Media Image Size Guide For All Platforms In 2023
Annabelle Nyst
No two social media platforms have the same image size requirements. Here's a comprehensive guide on social media image sizes in 2023.

Threads Adds Reposts To Profiles And Following Feed
Kristi Hines
Discover the latest updates from Instagram CEO Adam Mosseri on Threads reposts and an audio notes feature coming soon to Instagram.

Hook Viewers Immediately: YouTube Algorithm Insights From Renee Ritchie
Matt G. Southern
Rene Ritchie, YouTube's Creator Liaison, debunks misconceptions and provides new insights into YouTube's algorithm.

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💡 Organic Traffic Industry Benchmarks

Are you lagging behind the competition?

Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

💸 ECommerce

Amazon tests AI-generated review highlights with U.S. mobile shoppers
Danny Goodwin
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.

Walmart Continues To Bet On Flipkart As Ecommerce Giant Delivers Another Strong Quarter In Q2
Tapanjana Rudra
Walmart said the strong growth in its international net sales in Q2 FY24 was led by Flipkart and China’s Walmex

📊 Measurement & Conversions

GA4 Reports Builder For Google Analytics Extension Available
Kristi Hines
Explore the features of the official GA4 Reports Builder for Google Analytics add-on for Google Sheets with initial user reviews.

Before You Use The New GA4 Reports Builder For Google Analytics Add-On For Google Sheets, There Is Something You Need To Know About [Thread]
Himanshu Sharma
Himanshu shares a few clarifications about the new GA4 reports builder, for example, this new add-on does not create a new report in Google Sheets but a report configuration. Learn more here!

Google Analytics 4 Rolls Out New User Data Export To BigQuery
Matt G. Southern
Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights.

Google Analytics 4 (GA4): Ultimate Guide and Tutorial
Backlinko
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.

🤖 SEO

​​​Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites
​Barry Schwartz
"By definition (I'm simplifying), if you're using AI to write your content, it's going to be rehashed from other sites." This means that AI is basically learning from what is already out on the web and uses that knowledge to write based on what already exists.

​​​​Mastering the Five Pillars of SEO - Unleash Your Success
​Ryan Jones
​Ryan explains that successful SEO, generally, has five pillars. But what are they? He shares about them in this comprehensive guide and how they can be used to improve your own SEO processes.

​​​​Streamline Content Creation and Plan in Quarters Using Screaming Frog
​Zoe Ashbridge
Learn how to use Screaming Frog to develop a content plan with this comprehensive step-by-step guide from Zoe.​​

Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Associate Marketing Strategist - Internationally-Based Applicants at Toptal

• Content & Brand Marketer at Polar Analytics

• Senior Content & Campaign Manager (m/f/d) at Spryker

• Freelance Writer at Shoutvox

• B2B Content Manager at QualSights

• Social Media Manager at Designit

• Growth Marketing Manager - Paid Social at Lifeforce

• Content Marketing Manager at Attune

• Digital Marketing Manager at Planhat

• Senior Content Marketing Manager at Kojo

• SEO and Content Manager at Nursa

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​Craft – The Future of Documents
​Craft
When your work needs to wow, Craft gives you the tools to make it magnificent.

​​Magic Clips by Riverside
​Riverside
In one click, AI identifies the best moments from your long-form content and turns them into perfect social clips for YouTube Shorts, Reels, and TikTok.

🙋🏻‍♀️ Experts to Follow

​Let's follow these amazing News SEO specialists:

• Jessie Willms (X/Twitter, LinkedIn), SEO & Audience Editor at The Globe and Mail and Co-Founder of WTF is SEO?

• Shelby Blackley (X/Twitter, LinkedIn), Newsroom SEO Editor at The Athletic and Co-Founder of WTF is SEO?

• John Shehata (X/Twitter, LinkedIn), Audience Growth Advisor and Founder at NewzDash

• Barry Adams (X/Twitter, LinkedIn), SEO Consultant for News Publishers at Polemic Digital and Co-Founder at NESS

• Claudio Cabrera (X/Twitter, LinkedIn), VP of Newsroom Strategy and Audience at The Athletic

• Clara Soteras (X/Twitter, LinkedIn), SEO Director at El Nacional.cat

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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A free way to improve your website’s SEO performance and get more traffic from search.

Ahrefs Webmaster Tools lets you run automated site audits, check your backlinks and see what keywords your pages are ranking for.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant & Wrapper of MarketingFomo and SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website