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- Your Digital Marketing News with MarketingFOMO 🔭 [August 14, 2023]
Your Digital Marketing News with MarketingFOMO 🔭 [August 14, 2023]
Don't miss any worthy digital marketing news, resources & jobs
MarketingFOMO August 14 2023 Edition
Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…
📝 Content Marketing
Designing Your Content Strategy
Jay Clouse
A comprehensive and balanced guide to help you determine where to invest your time and effort in content creation as a creator.
How to Create a Winning B2B Content Strategy
Shelley Martin
Discover the 7 Steps for Creating a Winning B2B Content Strategy. Boost brand awareness, drive traffic, and increase conversions. Learn more here.
How ChatGPT can help you optimize your content for entities
Paul DeMott
Enhance your content optimization efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
📣 Ads
Google Updates Performance Max Best Practices Guide
Matt G. Southern
Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google Ads launches several new features ahead of holiday season
Nicola Agius
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
TikTok rolls out major Ads changes to meet EU regulations
Nicola Agius
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
👍 Social
Social Media Deep Dive: What and When to Post on Instagram, Twitter, and Facebook
Semrush
To help you sharpen your social strategy, Semrush analyzed a year’s worth of social media content on Instagram, Twitter, and Facebook from the biggest tech companies. Check out the insights that will help fuel your strategy.
YouTube’s link spam situation is so bad that Shorts is banning links
Jess Weatherbed
Links in Shorts descriptions, comments, and vertical live feeds will no longer be clickable starting August 31st.
6 New Features In The Latest Threads App Update From Instagram
Kristi Hines
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images.
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Kristi Hines
Instagram introduced music for carousels, expanded collaborations, and a sticker to invite your audience to submit user-generated content.
[Sponsor]
💡 Grow Your Search Traffic with AhrefsTV
If you like learning new things on YouTube make sure to subscribe to AhrefsTV – a channel ran by the Ahrefs team. It's a great source of videos about marketing and SEO!
Not sure where to start?
💸 ECommerce
Ecommerce brand debuts AI-generated product review summaries
Danny Goodwin
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
6 Ecommerce SEO Best Practices To Drive Site Traffic in 2023
Alexa Collins
Let’s look at some ecommerce SEO best practices and quick tips that will help your ecommerce business grow.
📊 Conversion Optimization & Measurement
Get Started Using Google Analytics [Course]
Google Analytics
With this course, you'll be able to understand how GA collects and processes data, set up your Analytics account to support your business objectives and describe how data is compiled into reports.
How I Increased my SaaS Conversion Rate by 700%
Jon Yongfook
Want to transform your whole business in just a few simple steps? Jon shares an interesting story about the importance of good data.
What To Do When Product Growth Stalls
Andrew Chen
Andrew explains how to analyze growth stalls by asking questions, gathering data, and assessing the stall to zero in on the problems driving the product growth metrics downwards.
🤖 SEO
Interaction to Next Paint: What SEOs Need To Know
George Nguyen
Interaction to Next Paint is Google’s latest Core Web Vitals metric and, in less than a year, it’ll replace First Input Delay as a measure of web page interactivity. Here's all that you need to know.
My Tested SEO Content Audit Workflow To 10x Your Company's Traffic & Pipeline [Infographic]
Jess Joyce
An SEO content audit workflow to bookmark by the amazing Jess Joyce. She has used it to grow an education SaaS from 100K to 260K users in a year.
Google warns against content pruning as CNET deletes thousands of pages
Danny Goodwin
Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
💼 Marketing Jobs
Do you want to feature a digital marketing job here? Just send it to me over here.
⚒️ Free Marketing Tools
Bulk Extract Topics from URLs
Curator
Categorize and extract topics from a list of URLs.
Visualize Core Web Vitals History
Dave Smart
This useful tool fetches data from the CrUX History API and displays it in charts. You can check origin or URL level data, and pick form factors.
🙋🏻♀️ Experts to Follow
Let’s follow these amazing SEOs who have developed useful SEO tools:
Christina LeVasseur (Twitter, LinkedIn), Independent SEO Consultant
Darwin Santos (Twitter, LinkedIn), Senior Technical SEO at Amsive Digital
Rob Ousbey (Twitter, LinkedIn), SEO, product and marketing consultant
Brie E Anderson (Twitter, LinkedIn), Owner at BEAST Analytics
Koen Leemans (Twitter, LinkedIn), Product Owner SEO at OrangeValley
Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
💎 Feedback & Sponsorships?
If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.
That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭
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