Your Digital Marketing News with MarketingFOMO 🔭 [August 14, 2023]

Let’s go through the latest in content marketing, online advertising, social media, ecommerce, analytics, conversion, and more in digital marketing news, resources, tools, and jobs…

📝 Content Marketing

Designing Your Content Strategy
_{Jay Clouse}
A comprehensive and balanced guide to help you determine where to invest your time and effort in content creation as a creator.

How to Create a Winning B2B Content Strategy
_{Shelley Martin}
Discover the 7 Steps for Creating a Winning B2B Content Strategy. Boost brand awareness, drive traffic, and increase conversions. Learn more here.

How ChatGPT can help you optimize your content for entities
_{Paul DeMott}
Enhance your content optimization efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.

📣 Ads

Google Updates Performance Max Best Practices Guide
_{Matt G. Southern}
Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.

Google Ads launches several new features ahead of holiday season
_{Nicola Agius}
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.

TikTok rolls out major Ads changes to meet EU regulations
_{Nicola Agius}
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.

👍 Social

Social Media Deep Dive: What and When to Post on Instagram, Twitter, and Facebook
Semrush
To help you sharpen your social strategy, Semrush analyzed a year’s worth of social media content on Instagram, Twitter, and Facebook from the biggest tech companies. Check out the insights that will help fuel your strategy.

YouTube’s link spam situation is so bad that Shorts is banning links
Jess Weatherbed
Links in Shorts descriptions, comments, and vertical live feeds will no longer be clickable starting August 31st.

6 New Features In The Latest Threads App Update From Instagram
Kristi Hines
Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images.

Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Kristi Hines
Instagram introduced music for carousels, expanded collaborations, and a sticker to invite your audience to submit user-generated content.

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💸 ECommerce

Ecommerce brand debuts AI-generated product review summaries
_{Danny Goodwin}
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.