Latest News

📝 Content Marketing

AI-Generated Content is the New Floor
Rand Fishkin
The core problem with content created by large language model (LLM) outputs is that it’s so cheap, so accessible, and so ubiquitous—it’s not merely table stakes; AI content is the new floor.

​Content Marketing Principles for Business [Free Online Course]
​Chima Mmeje
This hands-on course by Chima teaches the types of content marketing, how to create a content marketing plan, implement content-led SEO, and metrics to measure its success.

How much should you budget for content?
Julia McCoy
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.

BuzzFeed Is Quietly Publishing Whole AI-Generated Articles, Not Just Quizzes
Noor Al-Sibai, Jon Christian
BuzzFeed started publishing fully AI-generated articles that are produced by non-editorial staff — and they sound a lot like the content mill model that they had promised to avoid.

📣 Ads

4 new rules for PPC ad creative
_{Amanda Evans}
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.

Google Ads Update: Cross-Channel Conversion Credit Import
Matt G. Southern
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.

Facebook Users in the EU Will No Longer Have to Suffer From Targeted In-App Ads
Nikki Main
EU Facebook and Instagram users will have the option to opt out of some targeted advertisements on the apps starting this week.

👍 Social

46 Proven Social Media Marketing Ideas To Grow Your Brand
Christopher Jan Benitez
In this post, you’ll learn some of the best strategies that online marketers use for their social media campaigns.

Twitter Publishes its Tweet Ranking Algorithm Data on GitHub, Providing More Transparency in Process
Andrew Hutchinson
Twitter has published its recommendation algorithm code on GitHub for everyone to see, while it’s also posted a new overview of how its tweet recommendation algorithm works.

Half of Twitter Blue subscribers have less than 1,000 followers
Matt Binder
Starting April 15, the platform apparently will no longer promote non-paying Twitter Blue subscribers via its recommendation algorithm on the For You feed.

As its future hangs in the balance, TikTok tries to keep advertisers on its side
Krystal Scanlon
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.

^[Sponsor]
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Give it a read and learn how to create content briefs that will:

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​Check out our in-depth guide, put the downloadable template to use, and build a truly scaleable content creation process.

💸 ECommerce

TikTok and Amazon Bet on China’s Ecommerce Model. It’s a Dud
_{Tracy Wen Liu}
Selling over livestreams is a $40 billion business in China. But Americans just aren’t responding.

China e-commerce giant Alibaba outlines future strategy
Zen Soo
Top executives of Chinese e-commerce and financial giant Alibaba say it plans to spin off some of its sprawling e-commerce and finance empire as independent businesses to make them more flexible and maximize their value

Track free product listing performance in Google Search Console with Merchant listings filter
Brodie Clark
Google has now introduced a new filter in Google Search Console that allows you to track free product listing performance. Brodie goes through the new feature.

📊 Measurement & CRO

Event tracking in Google Analytics 4: What marketers need to know
Tim Jensen
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.

Google Currently Looking Into AMP Support in GA4
Barry Schwartz
Google Analytics 4 does not support tracking AMP pages. Google's Ads Liaison, Ginny Marvin, said that Google is "currently looking into it and will share an update as soon as we have one."

Google Currently Looking Into AMP Support in GA4
Barry Schwartz
Google Analytics 4 does not support tracking AMP pages. Google's Ads Liaison, Ginny Marvin, said that Google is "currently looking into it and will share an update as soon as we have one."

The 3 key first steps to improving CRO
Connie Yuan
Learn about the first 3 steps for improving conversion on your site or product in this comprehensive guide.

🤖 SEO

​​Five New Ways To Verify Info With Google Search
_{​​​Itamar Snir, Nidhi Hebbar}
​“We’re launching a feature called Perspectives. This carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic you’re searching for.”

​​​Google’s March 2023 Core Update: Winners, Losers & Analysis
_{​​​​Lily Ray}
​Lily analyzes the March 2023 Core Update, which showed less of a clear pattern than some prior core updates but did demonstrate that some niche sites that demonstrate true “Experience” saw increases.

AI Prompts: Using the 5Ws & The H and A Free Generator for Digital Marketing & SEO in Google Sheets
Aleyda Solis
​Learn about the characteristics of good AI prompts, along with examples of how to use the 5Ws and the H to effectively write them, and get an easy to use AI prompts generator in Google Sheet for Digital Marketing and SEO.

Looking for more SEO news & resources? Take a look at #SEOFOMO

Marketing Jobs

• Ecommerce Coordinator at RSP Nutrition

• Director of FBS Growth at Fortive

• Product Marketing Manager at Slope

• Ecommerce Growth Lead at Lilo Social

• Marketing Copywriter at Ad Pros

• Partner Manager - Retail Media Network at DICK’S

• Marketing Analyst at WBC Coding School

• Content Marketing Manager at Strive Sales

Free(mium) Tools

GA4 migration Gap Hunter
Gap Hunter is a free and no-code tool that automates the process of identifying data gaps between Universal Analytics (UA) and Google Analytics 4 (GA4) for key metrics like Users, Pageviews, and Transactions.

Numerous.ai
Extract text, categorize, generate formulas, and use ChatGPT right inside your spreadsheet.

Digital Marketers to Follow

• Amanda Natividad (Twitter, LinkedIn), VP of Marketing at SparkToro

• Katelyn Bourgoin (Twitter, LinkedIn), CEO & Lead Trainer at Customer Camp

• Corey Haines (Twitter, LinkedIn), Founder & Marketer at Swipe Files

• Ross Simmonds (Twitter, LinkedIn), Founder & CEO at Foundation Marketing

• Talia Wolf (Twitter, LinkedIn), Founder and Chief Optimizer at Getuplift

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website