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  • Your Digital Marketing News with #MarketingFOMO 🔭 [Apr 10, 2023]

Your Digital Marketing News with #MarketingFOMO 🔭 [Apr 10, 2023]

Don't miss any worthy digital marketing news, resources & jobs


The April 10 2023 Edition of #MarketingFOMO 🔭 is here

📝 Content Marketing

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
Ann Smarty
Ann explains that AI technology will change the way we are doing just about everything in the near future, and content marketing is no exception. She examines how AI can be used to help optimize content marketing, increasing its reach and effectiveness.

4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
Kelsey Raymond
Your content audit can turn into a tedious and time-consuming process if it encompasses too many metrics. To prevent that from happening, Kelsey shares what you should ignore and what you shouldn’t for a helpful content audit.

The Different Kinds of Content You Could Include in Your Content Marketing Plan
Daisy Lewis
Many forms of content can be applied to your content marketing strategy, each with unique roles. With an understanding of the different types of content, you can choose the best ones to suit your business.

📣 Ads

Quality score in paid search: Vanity or valuable?
Melissa Mackey
While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how.

ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools
Frederick Vallaeys
Generative AI like ChatGPT and Bard are opening up automation opportunities for PPC. Try these 7 examples, but always monitor for correctness.

Microsoft Advertising professional service ads go global, broad match modifier changes rolling out and more
Barry Schwartz
All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.

👍 Social

The Ultimate Guide To Online Reputation Management For Businesses
Level 343
Learn how to build a positive online reputation for your business with this comprehensive guide. Discover tips for managing negative reviews, monitoring your reputation, and utilizing ORM tools.

Research: How People Feel About Paying for Social Media
G. Tomas M. Hult and Forrest V. Morgeson
Instagram is the social media service that has the highest expectations among users for its subscription service. Learn more about this and other insights from this social media research about pay-for-subscription services.

How to Fundraise on Social Media: 12 Tips to Increase Donations
Rob Glover
Find out how to fundraise on social media, get inspired by examples of successful campaigns, and learn about the tools that will boost your efforts.

How to Build a YouTube Community That Loves to Support Your Business
Michael Stelzner
Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? In this article, you’ll discover how to create a YouTube community that people will invest in.

💸 ECommerce

Walmart to cut over 2,000 jobs in e-commerce warehouses
Walmart Inc will cut more than 2,000 jobs at five U.S. e-commerce warehouses. The layoffs include more than 1,000 roles at a warehouse in Fort Worth, Texas, along with 600 jobs at a Pennsylvania fulfillment center, 400 in Florida and 200 in New Jersey.

6 link building techniques for ecommerce
Kevin Rowe
From reverse product image link building, resource page link building to unlinked brand mentions, Kevin goes through different link building techniques for ecommerce sites.

📊 Measurement & CRO

Google to Sunset 4 Attribution Models in Ads and Analytics
Danny Goodwin
First-click, linear, time decay and position-based attribution models will all be deprecated later this year in Google Ads and Analytics.

Google Analytics Introduces Regex Support For Event Creation
Matt G. Southern
You can now modify and create events in Google Analytics 4 (GA4) using regular expressions (regex).


How to create easy-to-understand SEO reports
Sophie Brannon
What should you include and avoid in your SEO reports? Which platform to choose for reporting? Sophie explains everything in detail with do's and dont's.

Google search quality raters shift focus to chatbot response rating
Danny Goodwin
Since January, Insider reports, Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers.

​Find Cannibalization At Scale Using GSC [Thread]
Antoine Eripret
​Keyword cannibalization means that you have more than one content ranking for the same query. It's often a situation you want to avoid. It's easy to spot when you check a couple of URLs, but how to handle at scale? Learn how to use Google Search Console to identify issues.

💡 Master SEO Basics with a free course from Ahrefs

Spend two hours of your time and take your SEO knowledge to the next level. Ahrefs’ SEO Beginner course will teach you how to properly do keyword research, on-page SEO, and link building to rank higher in search engines.

💼 Marketing Jobs

⚒️ Free Tools

​The G-Trendalyser
Orit Mutznik
​Your 5 Top and Rising Google Trends Dashboard: Get the Top and Rising trends for 5 keywords, directly from Google Trends, no coding needed.

Oli Gardner
Most presentations fail because they’re poorly structured and have no “flow” to them. ‍Presflow's narrative-based approach quickly turns a rough presentation idea into a beautifully structured talk that communicates with clarity and persuasion.

🙋🏻‍♀️ Digital Marketers to Follow

  • Chima Mmeje (Twitter, LinkedIn), Content Strategist & Writer - Open to Work

  • Amanda Milligan (Twitter, LinkedIn), Head of Marketing at Stacker

  • Ramli John (Twitter, LinkedIn), Content Director at Appcues and Author of "Product-Led Onboarding"

  • Gaetano DiNardi (Twitter, LinkedIn), Growth Advisor

  • Kirstie Cartledge (Twitter, LinkedIn), International Events and Digital Marketing Manager at Webcertain

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding #MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of #MarketingFomo 🔭

Aleyda Solis - Creator of #MarketingFomo

Aleyda Solis
SEO Consultant & Wrapper of #MarketingFomo and #SEOFOMO 
Find me on Twitter / YouTube / LinkedIn / Website

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