Let’s go through the latest in content marketing, online advertising, social media, influencers, creators and more in digital marketing news, resources, tools, and jobs…

👍 Social

Instagram updates hashtag search to simplify account and post discovery
Nicola Agius
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.

Social Media Competitor Analysis: Template + Guide for 2024
Christina Newberry, Karolina Mikolajczyk
Social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. Learn how here!

How to Handle a Social Media Crisis as a Content Creator
Kait Shiels
The bigger you grow on social media, the more likely you are to run into a situation that requires deft handling. Here's how to tackle them.

How to Monetize YouTube Shorts in 2024: What You Need to Know
Tamilore Oladipo
Learn about the YouTube Shorts ad revenue sharing model and the eligibility requirements for creators.

📣 Ads

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
Nicola Agius
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.

Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Brooke Osmundson
Google's 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.

Amazon ordered to publicly share details of ads it serves in the EU
Nicola Agius
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.

Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Ginny Marvin
Stay ahead of the curve with Google’s ad measurement privacy plan for 2024. Discover what changes are coming and how they will affect marketers.

📝 Content Marketing

Marketing Calendar 2024 With Template To Plan Your Content
Shelley Walsh
A free marketing calendar template to copy and use with all holiday and notable dates in 2024 you need for planning content.

​​5 Trends in Content Localization + 1 to Keep an Eye On
Miriam Ellis
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.

​​35 Content Marketing Statistics You Should Know
Jeff Riddall
Stay informed with the latest content marketing statistics. Discover how optimized content can elevate your digital marketing efforts.

​​What Is A Brand Positioning Statement?
Jahnelle Pittman-Seaman
Learn what a brand positioning statement is, how to write one, and why it's crucial to the long-term success of your brand.

^[Sponsor]
💡 Did your Rankings Suddenly Drop?

Keep a cool head — we've got you.
​
Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

😎 Creators & Influencers

How marketers should measure social media creator campaign performance
Sara Lebow
Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Learn how here!

🤖 SEO

​​​​Google Offers Advice For Those Affected By HCU
​Roger Montti
How can content creators and website owners diagnose pages that have lost rankings due to the Helpful Content System (HCU)? Google has shared a few resources.

Google Explains Why Images Are Gone From Some SERPs
​Roger Montti
John Mueller explains why some image thumbnails have disappeared from the search results.

A Comprehensive On-Page SEO Checklist for 2024
​Joshua Hardwick
​​Follow this checklist to avoid forgetting about key optimization areas and configurations.

​​Looking for more SEO news & resources? Take a look at SEOFOMO

💼 Digital Marketing Jobs

• Digital Marketing Executive at PureGym

• Growth - Content & Channels at Appwrite

• Content Marketing Manager (United Kingdom) at Vagaro

• Content Marketing Specialist at 3Play Media

• Associate Web Content Manager at Amazon Games

• Digital Marketing Specialist at Envista

• Marketing Analyst at Speak

• Digital Marketing Specialist at Exponent

• Digital Marketing Specialist at Index Exchange

• Digital Strategist at Thomson Reuters

Do you want to feature a digital marketing job here? Just send it to me over here.

⚒️ Free Tools

​​​​​​​​​​​​​Creatie
Creatie
Turn ideas into stunning designs in a breeze with Creatie Al.

​​​​​​​​​​​​​Snowball - AI tweet generator
Snowball
Generate human sounding tweets with AI for free, no login or subscription required.

🙋🏻‍♀️ Experts to Follow

Let's follow these amazing SEOs who have recently started a newsletter I recommend you to subscribe:

• Yagmur Simsek (Twitter/X, LinkedIn), author of Search'n Digest​

• Mark Williams-Cook (Twitter/X, LinkedIn) author of Core Updates​

• Cyrus Shepard (Twitter/X, LinkedIn) author of SEO Tips Newsletter​

• Mark Rofe (Twitter/X, LinkedIn) author of Digital PR Tips Newsletter​

• Nicole DeLeon (Twitter/X, LinkedIn) author of Content Caffeine​

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website