MarketingFOMO's Digital Marketing News 🔭 [September 9, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Youtube Marketing Report 2024
Djanan Kasumovic
Djanan surveyed 250 world-class marketers to gain deep insights into their challenges, opportunities, and perceptions of YouTube as an advertising platform. Check out the findings in this guide. 

YouTube SEO Questions Answered
Barry Schwartz
The YouTube Liaison posted a number of short video answers around the YouTube algorithm and YouTube SEO over the past week. Here’s a summary.

How to Grow Your TikTok Following [Expert Insights + Data]
Erica Santiago 
Growing a following on TikTok can feel daunting. Erics shares tips to grow your TikTok with the 16 tried and true TikTok marketing tips.

We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us
Cody Slingerland
Cody outlines the strategy Buffer used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics they’ve used to maximize engagement.

📣 Ads

Google Ads Requiring Gambling Advertisers With Games Certification To Recertify
Barry Schwartz
Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in the scope of the Gambling and games policy.

Microsoft Advertising shares 6 latest product updates
Anu Adegbola
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax, and bid strategy. Here's what's new.

Mediavine Bans Publisher For Overuse Of AI-Generated Content
Matt G. Southern
Ad firm Mediavine reportedly terminates a publisher's account for overusing AI-generated content, citing quality concerns.

YouTube Studio Adds Website Visits Goal to Video Promotions
Swipe Insight
YouTube rolled out the "website visits" goal for video promotions on September 5, allowing creators to drive traffic to external websites.

📝 Content Marketing

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
Ryan Law
The amount of “educational” SEO content is growing exponentially as more brands become generalist publishers. Ryan shares how to market when information is dirt cheap. 

8 Ways To Ensure That Your Content Is Accessible
Irina Weber
To achieve accessible digital content and websites that include all members of your audience and adhere to accessibility laws, Irina shares 8 practical and easy-to-implement tips.

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From Customers
Amanda Natividad
“Audience research is what moves me to the specificity and inspires me to write for the human beings who I hope will read my content”.

How SEO can collaborate with content teams
Roslyn Ayers 
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes, and track success as a team.

^[Sponsor]
💡 Deep dive into AdSense on Wix & Wix Studio

Date: Tuesday, September 24, 2024 | 1PM ET

Join us for an interactive workshop where we'll delve into optimizing Google AdSense on Wix and Wix Studio websites with AdSense experts. Learn how to create user-friendly and high-performing ad layouts, track key metrics, and improve results through data. Plus, we’ll cover the new plugin and answer any questions.
​
In this webinar you’ll learn how to:

• Create optimized AdSense ad layouts

• Use the Wix Monetize with AdSense app

• Track and monitor ads

Can't make it? Register and we'll send you the recording anyway.

😎 Creators & Influencers

Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing
Kristina Monllos
Capitalizing on online cultural conversations, including memes, is crucial for movie marketers and will become even more common, especially for Blockbusters, according to agency execs.

Nano-Influencer Marketing: How To Work With Nano-Influencers
Shopify 
Nano-influencers have small but dedicated followings, and ecommerce brands can partner with them to build trust with a niche audience.

7 Benefits Of Leveraging Micro-Influencers In Niche Marketing
Nick Leighton
Nick shares seven key benefits marketing agencies should take into account when considering engaging with micro-influencers.

AI influencer marketing: Enhancing your campaigns with AI tools
Sam Kendall
Sam explains which AI influencer marketing tools and techniques can set your campaigns up for success.