MarketingFOMO's Digital Marketing News 🔭 [September 16, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

How (& Where) Consumers Discover Products on Social Media [New Data]
Pamela Bump
When it comes to researching and finding products, which social media platforms are shoppers using the most in 2024? Pamela goes through it. 

LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team
Kirsti Lang
Kirsti shares tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

The DESCRIBE framework for effective YouTube descriptions
Gert Mellak
Gert explains why brands must adapt to a multi-platform world and how to optimize their YouTube presence with detailed descriptions.

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Greg Jarboe
Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, according to new research.

📣 Ads

Google Ads Introduces Confidential Matching
Barry Schwartz
Google Ads announced "confidential matching." It is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. 

YouTube Expands "First Position" Ad Format Across All Content in Display & Video 360
Swipe Insight 
YouTube has expanded its "First Position" ad format, making it available across all content types on the platform via Display & Video 360.

Meta Announces Updates To Business Tools Affecting Advertisers
Matt G. Southern
Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

Google tightens verification for lawyers in Local Services Ads
Anu Adegbola
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

📝 Content Marketing

Content Curation: How to Build a Fandom by Talent-Scouting Great Content
Louise Linehan
Content curation is great for growth. Louise explains how to find quality underground or left-field content in this guide.

12 Content Marketing Trends That Will Continue in 2024
Branko Kral
Sharing authentic, first-hand experiences is the cornerstone of high-quality content. Branko shares where content marketing is going this year and how to take advantage.

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Ann Gynn
Expand your content distribution with a slight or no increase in your marketing budget with these ideas from the expert presenters at Content Marketing World.

Future of AI in content marketing: Key trends and 7 predictions
Julia McCoy 
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement in this guide by Julia.

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😎 Creators & Influencers

Top 16 influencer marketing platforms for your 2024 campaigns
Mahnoor Sheikh
Mahnoor shares the best influencer marketing platforms for finding creators, managing campaigns & tracking performance effortlessly across socials.

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
Kimeko McCoy 
“Content creators don’t have an easy gig, making any opportunity to grow their followers, exposure, and potential earnings an opportunity worth taking to keep the dollars coming in”. 

Influencer Rates: How Much Do Influencers Really Cost in 2024?
Influencer Marketing Hub
How much do influencers earn? Here are the most up-to-date influencer rates plus tips to help you find the perfect influencer to fit your budget.

Research: For Influencers, Showing Your Inner Circle Can Boost Engagement
Jaeyeon (Jae) Chung, Ajay Kalra
“Our research found evidence that sponsored ads are viewed as less authentic and result in lower engagement (measured by “likes”) among the posts in an influencers’ feed”.