Let’s go through the latest in digital marketing news, resources, tools, and jobs…

How (& Where) Consumers Discover Products on Social Media [New Data]
Pamela Bump
When it comes to researching and finding products, which social media platforms are shoppers using the most in 2024? Pamela goes through it. 

LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team
Kirsti Lang
Kirsti shares tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

The DESCRIBE framework for effective YouTube descriptions
Gert Mellak
Gert explains why brands must adapt to a multi-platform world and how to optimize their YouTube presence with detailed descriptions.

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Greg Jarboe
Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, according to new research.

Google Ads Introduces Confidential Matching
Barry Schwartz
Google Ads announced "confidential matching." It is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. 

YouTube Expands "First Position" Ad Format Across All Content in Display & Video 360
Swipe Insight 
YouTube has expanded its "First Position" ad format, making it available across all content types on the platform via Display & Video 360.

Meta Announces Updates To Business Tools Affecting Advertisers
Matt G. Southern
Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

Google tightens verification for lawyers in Local Services Ads
Anu Adegbola
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

Content Curation: How to Build a Fandom by Talent-Scouting Great Content
Louise Linehan
Content curation is great for growth. Louise explains how to find quality underground or left-field content in this guide.

12 Content Marketing Trends That Will Continue in 2024
Branko Kral
Sharing authentic, first-hand experiences is the cornerstone of high-quality content. Branko shares where content marketing is going this year and how to take advantage.

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Ann Gynn
Expand your content distribution with a slight or no increase in your marketing budget with these ideas from the expert presenters at Content Marketing World.

Future of AI in content marketing: Key trends and 7 predictions
Julia McCoy 
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement in this guide by Julia.

PreWriter is an AI-powered content creation suite that helps writers, businesses and content teams accelerate content production and improve efficiency.

PreWriter’s innovative technology generates quality content in minutes. You can triple your content output while saving hours of time! Give it almost anything — a URL, keyword, list, topic, outline, or article — and get back SEO-friendly content ready for your writer’s finishing touches. Writers are free to focus on maintaining quality, originality and brand consistency.

Give PreWriter a try for free and see how it can improve your content development workflow.

Top 16 influencer marketing platforms for your 2024 campaigns
Mahnoor Sheikh
Mahnoor shares the best influencer marketing platforms for finding creators, managing campaigns & tracking performance effortlessly across socials.

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
Kimeko McCoy 
“Content creators don’t have an easy gig, making any opportunity to grow their followers, exposure, and potential earnings an opportunity worth taking to keep the dollars coming in”. 

Influencer Rates: How Much Do Influencers Really Cost in 2024?
Influencer Marketing Hub
How much do influencers earn? Here are the most up-to-date influencer rates plus tips to help you find the perfect influencer to fit your budget.

Research: For Influencers, Showing Your Inner Circle Can Boost Engagement
Jaeyeon (Jae) Chung, Ajay Kalra
“Our research found evidence that sponsored ads are viewed as less authentic and result in lower engagement (measured by “likes”) among the posts in an influencers’ feed”.

​​​​​​​​​SERP analysis 101: How can I rank for this keyword?
Gus Pelogia / Keyword Research
​Gus explains how to analyze the search results to determine your chances of ranking for a given keyword, including examples, how to run SERP analyses at scale, and what to do about AI overviews in this comprehensive guide.

Ex-Googler Forum Statements On Google Navboost
Barry Schwartz / Google Search Trends
​Ex-Googler: "I spent some of that time working on the "navboost" team which used click data to alter the search results... When someone clicks on a result and stays there a while, it's a "long click" and you boost that search result for that query."

Google Search adds Internet Archive’s Wayback Machine links to about this page
Barry Schwartz / Google Product Updates
​This comes after Google dropped the cache link from the search results.

Mirascore: A digital inspection for a high-performing Google Business Profile
Mirador
Mirascore is a groundbreaking new feature of Mirador Local, which acts as your digital MOT and provides a comprehensive Google Business Profile audit of your locations. Learn more and try it out for free here.

ContentRadar - Create and repurpose content super fast
ContentRadar
Create new content or turn long-form pieces into engaging LinkedIn and X posts that fit your brand and tone with AI.

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website