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  • MarketingFOMO's Digital Marketing News 🔭 [May 20, 2024]

MarketingFOMO's Digital Marketing News 🔭 [May 20, 2024]

Don't miss any worthy digital marketing news, resources & jobs

MarketingFOMO

Your Digital Marketing News
[May 20, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Social Media's Role in Reshaping Online Shopping, According to Retailers
Saphia Lanier
Hear directly from retailers about how social media is reshaping retail strategies, and leave with tips, tricks, and some trends to watch.

6 Ways to Remove the TikTok Watermark
Tamilore Oladipo
Here are 6 ways to remove the watermark on your TikTok videos so you can cross-post them to other platforms.

What social media tasks to automate and what to personalize
Kiran Shahid
Learn which social media tasks require automation and which ones benefit from manual input.

How to Recognize and Block Fake Instagram Accounts
Tamilore Oladipo
As an Instagram user, you have the power to spot fake accounts and take them down. Learn how to do that in this article.

📣 Ads

Google Ads Updates Disclosure Policy For Event Ticket Sale
Barry Schwartz
Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the "disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad."

Ad format preferences land in Google Demand Gen campaigns
Anu Adegbola
Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.

Google: Proximity Not A Factor For Local Service Ads Rankings
Matt G. Southern
Proximity matters less for local service ads ranking. Service area alignment is now a more crucial factor. Businesses must define and honor true service boundaries.

Google limits functionality of suspended ads accounts
Anu Adegbola
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

YouTube Unveils New Content And Ad Offerings At Brandcast
Greg Jarboe 
YouTube unveils new ad offerings, touts creator influence, and boasts strong viewership metrics at annual Brandcast.

📝 Content Marketing

Quality Content: What It Is + 10 Actionable Tips for Success
Ravi Pandya
Learn the top tips for creating high-quality content that ranks and drives sales.

AI in Content Marketing: Benefits, Challenges & How to Use It
Marilyn Wilkinson
Learn how to use AI for more effective content marketing and see which tools can help you get better results.

The Content MVP Framework: Create and iterate to rank on any budget
​Erika Varangouli
​Erika shares how to create and iterate content effectively with the Content MVP Framework

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested
Kirsti Lang
Here’s a look at some of the best AI video tools, along with how to use them, who they’re best for, and how much they cost.  

Why it’s time to hire an influencer marketing manager
Aubree Smith
Influencer marketing managers play an indispensable part in forming positive brand-influencer relationships that yield real business growth.

🤖 SEO

About Google's AI Overview & Organized Results, Tools to Track AI Overviews Results & What to Expect Next
Aleyda Solis
Google "AI Overviews" are here and I share my thoughts about the announcement, tools to track it, what Semrush sensor shows so far, what I would ask Google to do if they actually care to keep "alive" the Web ecosystem, why the "nosnippet" mechanism to prevent AI overview inclusion is sub-optimal, and how the also announced AI organized results pages can eventually become even more impactful.

New Google Documentation and Guidelines for AI Overviews
Google Search Central
​Google provides new documentation about what AI overviews are, how they generate them, how to control them, and more.

Google: "Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If..." ​
Barry Schwartz
John Mueller said you can assume "bigger changes would be visible when the next core updates happen” when asked when can a site expect to recover from the September 2023 helpful content update.

💼 Digital Marketing Jobs

Do you want to feature a digital marketing job? Just send it to me over here.

⚒️ Free Tools

Becca: Weekly LinkedIn wins zero effort
Becca
Becca's AI-powered analyzer finds the latest trends in your niche to create engaging posts that sounds just like you.

UserEvaluation: AI-Curated Interviews
UserEvaluation
Qualitative research conducted, analyzed, and summarized by AI.

🙋🏻‍♀️ Experts to Follow

Check out these must-follow SEO specialists:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

💎 Feedback & Sponsorships?

If you want to give me any heads up on worthy digital marketing resources to include next week, or want to be featured, to sponsor, or any other feedback regarding MarketingFomo, just send me a message over here.

That’s a lot of digital marketing for this week! Until the next one, with another edition of MarketingFomo 🔭 

Aleyda Solis
SEO Consultant and Wrapper of MarketingFomo and SEOFOMO 
Find me on X/Twitter / Threads / YouTube / LinkedIn / Website

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