MarketingFOMO's Digital Marketing News 🔭 [July 29, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta AI Introduces AI-Generated Photos to All Platforms
Roger Montti
Meta AI expands to more countries & languages plus brings AI-generated images to Facebook, Instagram, Messenger & WhatsApp. 

Social Media Advertising in 2024: A Detailed Guide to Help You Get Started
Rochi Zalani
Rochi shares everything you need to know to kickstart your social media advertising efforts to build your audience and reach — and land new customers.

Social Media Calendar Template: The 10 Best for Marketers [Free Templates]
Basha Coleman
Meet deadlines, manage content creation, and create transparency with this social media calendar template that includes all major social platforms.

36 Must-Know Instagram Stats for Marketers in 2024
Christina Newberry
Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy.

📣 Ads

Yelp introduces Request a Quote for Brands and unveils a series of new updates for national advertisers
Craig Saldanha
Yelp introduces a suite of features to help multi-location services businesses generate and manage high-intent leads — including Request a Quote for Brands, Yelp Guaranteed, Verified License, and Portfolio. 

Google Ads Editor version 2.7 is now out
Google Ads
Google has released version 2.7 of the Google Ads Editor. New features include AI-generated assets, account-level content label exclusions, account-level negative keywords, and more.

New Microsoft Advertising Brand Lists For Performance Max Campaigns
Barry Schwartz
Microsoft Advertising is rolling out brand lists for Performance Max campaigns. "Brand lists allow greater control over the brand image and ad visibility, including the brands you don't want your ads to be associated with”.

Reddit launches Lead Generation Ads
Anu Adegbola
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform.

📝 Content Marketing

12 AI Content Generators to Make Great Content in Minutes
Jen Hunsaker
Jen shares 12 AI tools to speed up production and maintain quality.

What Hiring Managers Look for in Content and Marketing Job Seekers
Ann Gynn
Hiring marketers share tips on how to get noticed and hired for content marketing roles. They talk about compelling resumes, impactful interviews, and more.

How blogging builds trust and brand loyalty in the age of AI
Ron Lieback
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.

The Smarter-Not-Harder Guide to Content Marketing in 2024
Amanda Natividad
Uncover your audience’s sources of influence, find resonant topics that are likely to earn amplification, and keep an eye on the competition. Amanda goes through it in this guide.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Top UK family influencers to maximize your next campaign
Sam Kendall
Find, connect‌ and collaborate with UK family influencers for impactful and authentic campaigns to take your brand to the next level.

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
Kimeko McCoy  
As influencer marketing continues to grow, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes double or trouble the rates they charged back in 2021, ad execs say. 

Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential
Katie Deighton
Publicis Groupe is acquiring Influential, a marketing company that brokers contracts between advertisers and online influencers, to expand the holding company’s influencer marketing services.