MarketingFOMO's Digital Marketing News 🔭 [July 15, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Matt G. Southern
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact
Brent Csutoras
Learn about the explosive growth and influence of Reddit. Find out how it can impact search results and maximize your brand's reach.

YouTube encourages collaboration among Shorts creators with experimental “Add Yours” sticker
Sam Gutelle
YouTube has a new feature that could encourage more collaboration among Shorts creators. The platform is testing a sticker titled Add Yours, which allows users to solicit remixed videos from viewers.

How to Build a Personal Brand on LinkedIn (+ Why You Should)
Tamilore Oladipo
Tamilore shares a three-step guide to building your personal brand on LinkedIn, featuring some advice from my own journey and other experts.

📣 Ads

Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Anu Adegbola
Rufus launched nationwide, aiming to improve ecommerce with personalized product recommendations and shopping insights.

Google pauses opioid painkiller policy update
Google Ads
Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them.

Microsoft Ads releases AI-powered asset recommendation for video and display ads
Anu Adegbola
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon.

TikTok Implements Restrictions on Ads Targeted at Teens, New AI Disclosure Requirements
Andrew Hutchinson
TikTok has implemented some new restrictions on ads targeted at teens in the app, while it’s also adding more data controls, and updated disclosure elements, in order to improve transparency within its ad targeting process.

📝 Content Marketing

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Ann Gynn
Forget attribution models to measure the success of your marketing tactics. Instead, adopt this 1980s-era measurement strategy and get better results.

How To Improve Your Content With Conversational Writing 
Heather Monahan
Heather explains what conversational writing is, why it’s so important in today’s digital landscape, and provides action items you can start using to make your writing more conversational.

I Found the Secret to Creating a Social Media Calendar to Plan Content
Flori Needle
Flori shares social media calendars and content planner tools to improve your workflow.

​5 of my best editing tips for content marketers
George Nguyen
George shares valuable tips for agency editorial workflows, self-editing, and improving content in this helpful guide.

​Part 1: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Adam Riemer
Unlock the potential of an affiliate program for your business. This guide will show you how to launch, manage, and grow your program for maximum success.

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😎 Creators & Influencers

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Sam Bradley
“Shapermint expects global revenues to rise 35% year over year to $300 million, growth that Tirocchi credits to the brand’s influencer marketing approach”.

Why Influencer-Marketing Insiders Say Business Is Booming in 2024 
Dan Whateley, Shriya Bhattacharya, Sydney Bradley, Amanda Perelli
Business Insider checked in with 11 industry sources, including influencer-marketing firms and other experts, to see how creator marketing has fared this year compared to 2023. 

How to start a brand ambassador program from scratch
Phoebe Lown 
Phoebe gives you the steps to build a successful brand ambassador program that enhances your brand’s reputation in this guide.