MarketingFOMO's Digital Marketing News 🔭 [July 1, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business
Kamel Ben Yacoub
Learn exactly how this founder used Reddit to build his profile as a thought leader and gain new customers.

Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Trishla Ostwal
Some brands generated six-figure sales while TikTok has been fully funding the discounts, but there are signs that funding will slow down

Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label
Kimeko McCoy 
“Some social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend”.

44 Pinterest Statistics And Facts For 2024
Annabelle Nyst
Annabelle explores some of the latest facts and statistics highlighting Pinterest’s reach, user behavior, advertising potential, and more in 2024.

📣 Ads

Google Ads unveils major updates to search query matching
Anu Adegbola
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.

Apple expands 30% fee on Facebook and Instagram ads globally
Anu Adegbola
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.

Google Ads Announces Cross-Media Reach
Google Ads
Advertisers can now use Cross-Media Reach Measurement, a measurement tool in Google Ads, that helps measure deduplicated, on-target reach and frequency across video campaigns.

Google Automated Local Services Ads Lead Credits Coming
Barry Schwartz
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should "credit the same or more leads on average," than the old system.

📝 Content Marketing

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
Maxwell Iskiev
Discover the trends, winning opportunities, and challenges brands will face this year, with data from 1,400+ global B2B and B2C marketers.

How to create content that converts in the age of AI
Funanya Okonkwo
How to build an ideal customer profile and navigate the buyer’s journey with content. Funaya shares the top learning from the webinar with Ross Simmonds.  

7 Content Automations Used by Real Content Pros
Mateusz Makosiewicz
Learn how to automate away the worst parts of content marketing in this guide by Mateusz.

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😎 Creators & Influencers

Influencer Management 101: Building Strong Relationships
Sydney Go
Influencer relationship management is just one aspect of influencer marketing that increases its effectiveness. Learn the ins and outs of how to manage influencers in this guide by Sydney.

The State of Influencer Marketing 2024: Benchmark Report
Influencer Marketing Hub
Influencer Marketing Hub surveyed 3000 marketing agencies, brands, and other relevant professionals to determine their views and build insight into their thoughts on the industry.

Leading LinkedIn influencers for your marketing strategy
Sam Kendall 
Sam goes through why LinkedIn influencers are an important part of B2B digital marketing, and how to find the right influencer for your campaign.