MarketingFOMO's Digital Marketing News 🔭 [August 5, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

A Guide to Content Calendars (+ Free Templates for Making One)
Asif Ali
A content calendar helps you plan, organize, and schedule content. Learn how to build one in this guide by Asif. 

From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)
Kirsti Lang
Kirsti dives deep into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.

6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
Martina Bretous
Short-form video is the top marketing trend. Discover advice from video marketing experts and how to make short-form video content work for your brand.

13 New Social Media Platforms
Backlinko
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 14 new social networks in 2024.

📣 Ads

Google Introduces New AI Tools For Performance Max Campaigns
Matt G. Southern
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.

Pinterest explores publisher partnerships to boost ad sales
Anu Adegbola
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.

Microsoft Ads Launches Impression-Based Remarketing
Thomas Eccel 
Microsoft Ads launched impression-based remarketing, targeting potential customers who previously viewed ads. It automatically generates audience lists from ad impressions, shareable across accounts.

New 2.5% Surcharge for Canadian Ads: What You Need to Know About The Canada DST Fee
Darcy Burk
Google has announced a new fee for Canadian advertisers, titled “Canada DST Fee,” which will be implemented starting October 1, 2024. This change affects both Google Ads and YouTube placements purchased on a reservation basis.

📝 Content Marketing

Set Your Strategy with These 28 B2B Content Marketing Stats
Nick Nelson
Get acquainted with the current B2B content marketing landscape with 28 stats that highlight challenges, successes, and trends.

AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Matt G. Southern
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.

10 Ways Labeling AI Content Will Change Marketing On LinkedIn
Forbes Agency Council
LinkedIn's move to label AI-generated content will not only boost transparency but also reshape content strategies as marketers take new considerations into account.

^[Sponsor]
💡 The 2024 Organic Search Traffic Benchmarks Report

Comparing your website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. How does your website compare?

😎 Creators & Influencers

6 influencer marketing brand safety considerations to bake into your strategy
Aubree Smith
Influencer marketing brand safety continues to be a hot button for marketers. Here are steps you can take to protect your brand.

The Complete Guide to Influencer Marketing in 2024
Michael Keenan
Michael explains how influencer marketing can help you meet brands goals with step-by-step instructions to set up an influencer campaign.

Brands take centre stage in Paris
Josh Noble, Samuel Agini, Arash Massoudi, Sara Germano, James Fontanella-Khan, Anna Nicolaou
“Influencer marketing was already a big deal in sport. But the scale of what’s happening at Paris 2024 takes it to a whole new level”. 

Influencer Rates: How To Maximize Your Budget in 2024
Colleen Christison
How do successful influencers decide what to charge for their work? Colleen shares influencer rates and pricing formulas to help you get started.