MarketingFOMO's Digital Marketing News 🔭 [August 26, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Social Media Crisis Management in 9 Steps (2024 Guide)
Rob Glover
The best social media crisis management starts long before any issue arises. Rob shares how to create a plan to mitigate risk and respond quickly.

How Unhinged Marketing is Changing the Future of Social Media Marketing 
Anniston Ward
Anniston explains how to use social media sentiment analysis to improve customer service, products, and brand reputation. 

How To Create Engaging Instagram Carousels
Annabelle Nyst
A well-crafted carousel post is a recipe for engagement on Instagram. Annabelle shares the top tips for producing cohesive, creative carousels.

6 Ways Spammers Exploit Google With Reddit
Roger Montti
Frustrated by a flood of spam, an SEO exposed six ways cheaters are exploiting Google's search results with Reddit.

📣 Ads

Meta’s New Ad Tools Promise More Precise Customer Targeting
Matt G. Southern
Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution.

Google SA360 now supports Microsoft automated bidding
Anu Adegbola
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

WhatsApp Asset Rolls Out to 11 More Countries
PPC News Feed
Google has updated its help page on Message assets, also known as WhatsApp extensions, to announce that these extensions are now available in 11 additional countries.

Reddit Battles Meta and Google Using Ads Based on Topics — Not Your Data
Aisha Counts
Reddit is targeting people based on their interests, relying on the site’s deeply detailed communities — called subreddits — to match advertisers with potential customers.

📝 Content Marketing

How AI-Generated Content Is Challenging SEO and Web Operators
Jeff James
How can search providers help readers differentiate between the gray sludge of AI-produced drivel and the valuable nuggets of content on the Internet, ideally produced or at least curated by real humans? Jeff goes through it.

Content Mapping 101: The Template You Need to Personalize Your Marketing
Erik Devaney
Erik goes through how to create highly targeted, personalized content at every stage of the buyer’s journey.

The Content Marketer’s Edge: 10 Skills For Success In The Modern Era
Renae Gregoire
Unleash your content marketing superpowers and master these 10 essential skills to thrive in the modern era and become an indispensable asset to any team.

4 Content Marketing Campaigns That Went Viral
Nourhan Sandouk
With so many ads being shared every second, marketers and advertisers need to spice things up by looking beyond the traditional ways of advertising. Nourhan shares 4 of the most famous marketing campaigns.

^[Sponsor]
💡 New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

😎 Creators & Influencers

Brand trips: To book or not to book?
Matilda Schieren
Despite recent headlines, brand trips can still be an effective way to reward your community and build stronger influencer relationships.

Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
Kimeko McCoy
Brands have been eager to participate in viral trends, making an effort to appear more authentically in culture rather than intrusively around it.

TikTok Lives Can Help Boost Your Following — Here’s How to Go Live + Why You Should
Kirsti Lang
Kirsti shares everything you need to know before your first TikTok Live, including a step-by-step guide and best practices, along with some ideas to inspire you.

How to Measure Influencer Marketing Success & Return on Investment
Luke Harsel
Influencer marketing campaigns can offer a great way to connect with your target audience. But what’s the best way to measure their performance?