MarketingFOMO's Digital Marketing News 🔭 [August 19, 2024]

Let’s go through the latest in digital marketing news, resources, tools, and jobs…

👍 Social

Best Time to Post On Social Media in 2024 [All Networks]
Hannah Macready
When is the best time to post on social media? With a few exceptions, early morning weekdays are your best bet.

The 20 Best Marketing Automation Tools Available to You
Alex Birkett
Marketing automation platforms can increase your team’s efficiency by streamlining workflows. Alex shares the top software and how they can help your team.

2024 Guide to TikTok Marketing: Effective Tips and Strategies
Neal Chauhan
Explore effective strategies, and expert tips to create captivating content and drive engagement on TikTok in this guide by Neal.

YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Streamlined and Monetized It
Mariah Liszewski
Learn the simple process this business owner uses to create YouTube videos that get views and drive customers back to her website.

📣 Ads

Google Deactivates Russia-Based AdSense Accounts, Final Payouts To Follow
Barry Schwartz
Google has deactivated all Russian-based AdSense accounts and will issue July earnings will be disbursed between August 21 and 26.

Improvements to conversion adjustment uploads
Google Ads
Starting on September 9, 2024, Google Ads API users will no longer need to wait 24 hours before uploading conversion adjustments - they can be uploaded immediately after the original conversion has been uploaded or recorded by Google tags.

Meta Announced Major Updates to Ad Platform, Including Google Analytics Integration
Meta for Business
Meta has announced significant updates to its advertising platform, aiming to deliver more customized results for businesses through AI-enabled automation and integration with external analytics tools.

Meta CEO Mark Zuckerberg receives letter from lawmakers concerned about illicit drug ads on Facebook and Instagram
Jonathan Vanian
A bipartisan group of lawmakers sent Meta CEO Mark Zuckerberg a letter expressing concern about illicit drug advertisements running on Facebook and Instagram.

TikTok updates alcohol advertising policy
Georgie Collins
TikTok has quietly updated its advertising policy to allow alcohol adverts on the platform, subject to certain restrictions.

📝 Content Marketing

Best B2B Marketing Content for Each Funnel Stage
Joshua Nite
What is the best way to persuade your B2B buyers to take the next step? Joshua shares how to create a content strategy for the entire funnel.

Content Strategy Template [Free Download + Instructions]
Rachel Handley
Rachel shares a content marketing template to build a plan tailored to your business needs, resources, and goals.

21 Great Ideas To Get Your Content Audience To Take Action
Ann Gynn
Your content must ultimately deliver profitable actions for the brand. But how do you create content that converts? Consider these best tips.

Follow My SEO Content Creation Process: How I Rank #1 on Google
Si Quan Ong
No secret hacks. Just a simple yet effective SEO content creation process that yields results year over year.

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Give PreWriter a try for free and see how it can improve your content development workflow.

😎 Creators & Influencers

7 Influencer Marketing Tools For Brands and Creators
Tamilore Oladipo
In this article, Tamilore helps you find the best influencer marketing tool for your specific needs.

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast
Antoinette Siu
Antoinette dives deep into the major categories of influencers working with agencies and brands these days.

Influencer management strategies: building successful brand partnerships
Jasmine Williams
Jasmine shares the benefits and challenges of influencer management, how to identify the right influencers, and tactics for building long-term partnerships.